Photography by Ian L. Sitren

The Bus

This was a big shoot. One of the print advertisements planned for the year for Bodybuilding.com. One of the largest health and fitness retailers in the country and all online. I will only say that ultimately their sales did not reach one billion dollars per year, but it was a reasonable goal.

First I needed to rent a city bus. Went to Regional Transit Service “The Movie Bus People” in Riverside California and picked one out. Arranged for it to be driven to our location, the back parking lot at Gold’s Gym Venice.

Also arranged, a power generator for the lighting. The lighting was all along the length of the right side windows of the bus. Trucks, SUV’s and other vehicles along the left side of the bus to make it look like it was in traffic. Fitness people arranged ahead of time, and I knew if I needed more I could run into Gold’s where I knew many and could hire more. I had someone writing checks on the spot. We had wardrobe on hand for everyone which they got to keep. I had an automobile glass company on standby, if I wanted to pull the front windshield off the bus to get a different angle. Film L.A. delivered my film permit by courier that morning.

It was great fun seeing the early morning start from an empty parking lot, fill up as everything and everyone arrived and went into place. And then see it all leave and at the end of the day and return to an empty parking lot.

3 responses

  1. Very cool! Very fun!

    March 13, 2021 at 1:42 am

  2. Kim

    That was such a fun shoot! I’m so happy I was able to be part of it, and thanks to you for the invite. Good times, great memories, and awesome people!

    March 25, 2021 at 5:35 am

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