Photography by Ian L. Sitren

Posts tagged “edgy advertising

Pornochic Pizza Takeout Box

What would happen if you asked me and Emily, my AI assistant and Muse, to design your pizza takeout box?

This.

Not another red-and-white checkered cliché. Not melted cheese photography. Not smiling mascots.

Instead, a femme-fatale on cardboard. Dark hair. Sharp eyeliner. A slice in hand. “Hot Pizza With No Regrets.”

We approached it the way we approach everything, controlled lighting, bold lines, attitude first. Suggestive, not explicit. But we could go there. It would be fun. Commercial, but unapologetic. A box that doesn’t sit quietly on a counter. A box that looks back at you.

Pornochic, but packaging.

It’s a design experiment, what happens when food branding borrows from fashion, noir illustration, and a little provocation. When the takeout box becomes part of the experience instead of disposable.

If this showed up at your door, would you open it faster?

If you think this is bold, wait until you see what we’ve done with the food itself.
Step into Food From Bag To Background:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0

  • Ian
    with Emily