Most people don’t think twice about waffles. But they probably should.
Because somewhere between a homemade Belgian waffle and a frozen Eggo waffle, something distinctly American happened.
My version today starts in the freezer.
A stack of Eggo waffles, heated, finished with syrup, and placed onto a black background. No garnish, no pretense. Just the product, exactly as it shows up in kitchens across the country.
Eggo waffles date back to the 1950s, originally created by brothers Frank, Anthony, and Sam Dorsa. They were first called “Froffles”, a combination of frozen and waffles, before the name Eggo took over. By the 1970s, the brand became a staple in American households, helped along by a simple idea, waffles without the work.
But waffles themselves go much further back.
Early versions trace to medieval Europe, where patterned irons were used to cook thin batter between heated plates. By the time Belgian waffles were introduced to the United States at the 1964 New York World’s Fair, waffles had already evolved into something more refined, lighter texture, deeper pockets, and often served with fruit, cream, or powdered sugar.
Today, the spectrum is wide.
On one end, you have carefully plated waffles in restaurants, topped with berries, whipped cream, and sauces, presented as something closer to dessert than breakfast.
On the other, you have this.
Straight from the freezer, into the toaster, onto the plate.
And that may be the more honest version.
No ceremony. No reinvention. Just something quick, familiar, and widely understood.
That’s where my food photography, pornochic photo adventures, and more can be found on my website at https://www.secondfocus.com
SecondFocus Blog 
First World Problem
My photograph First World Problem is now on exhibit as part of “Through The Lens” at the Artists Center in Palm Desert, on view through April 5, 2026.
The exhibit is presented in a museum-standard facility and is shown alongside a special presentation of celebrity photography by Harry Langdon and Jimmy Steinfeldt.
The photograph itself is direct.
These are not takeout containers. They are proof.
Portions continue to expand, whether or not appetite keeps pace. What isn’t finished is boxed and transported, a polite acknowledgment that even excess has exceeded demand. In Palm Springs, where many diners are older and eat less, the surplus becomes routine.
Stacked together, the containers resemble a monument. Not to hunger, but to overabundance. The problem is not that there is too little. It is that there is too much.
Issued as an Artist Proof and signed, the photograph is printed using archival dye infusion on aluminum.
Please visit Wednesday through Sunday, 11am to 4pm.
The Artists Center at the Galen
72-567 Highway 111
Palm Desert, CA
https://www.artistscouncil.com
Thank you!
Posted by Ian L. Sitren | March 19, 2026 | Categories: Uncategorized | Tags: aluminum print photography, American excess, Artists Center Palm Desert, coachella valley art, conceptual photography, Contemporary Photography, dye infused aluminum print, fine art photography, First World Problem, food culture photography, gallery exhibition California, Ian L Sitren, modern art Palm Springs, Palm Desert art exhibit, Palm Springs Art, photographic art exhibit, social commentary photography, still life photography, things to do Palm Desert, Through The Lens exhibit | Leave a comment