Photography by Ian L. Sitren

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Remembering You’re Driving a Porsche

What happens when you have a little open road and suddenly remember what kind of car you’re driving.

I was cruising along at about 50 mph today when this Porsche came up from behind and made quick work of passing me.

I never sped up, but I did eventually catch up just in time to watch it make the turn into one of the Coachella Valley’s best-known country club communities.

So I guess that makes my car just as fast.

Sometimes it’s the little moments on the road that make you smile.

World Chocolate Day | Hershey’s and an American Classic

Today is World Chocolate Day.

In the United States, few chocolate brands are as familiar as Hershey’s. Founded by Milton Hershey in 1894, the company introduced the Hershey’s Milk Chocolate Bar in 1900. At a time when chocolate was still considered something of a luxury, Hershey helped make milk chocolate affordable and widely available.

The company also played an important role during World War II, producing millions of specially formulated Field Ration D Bars for U.S. troops. Those bars weren’t designed as candy. They were created to withstand heat, provide energy, and survive the harsh conditions of combat.

This photograph features dozens of Hershey’s miniature milk chocolate bars, served a little more formally than usual. I have a feeling they wouldn’t last very long if they were set out at a party next to the ever-present vegetable tray.

You can see more food photography, motion, projects, and my Blog on my website at https://www.secondfocus.com

Thank you!

National Macaroni Day | America’s Favorite Comfort Food

Today is National Macaroni Day and for that everyone thinks Macaroni & Cheese. We grew up on it, lived on it in college and still eat it because we love it.

In 1937, during the Great Depression, Kraft introduced its boxed Macaroni & Cheese Dinner with the promise that it could “make a meal for four in nine minutes.” At just 19 cents a box, it offered an inexpensive way to feed a family when money was scarce. The product was an immediate success, selling more than 8 million boxes in its first year. Its popularity grew even more during World War II, when rationing allowed shoppers to buy two boxes with a single ration stamp, making it an affordable substitute when meat was in short supply. By 1943, Kraft was selling 80 million boxes a year.

Of course, many restaurants also serve macaroni and cheese, including several fast food chains that offer it as a side dish. There was even a dedicated fast-casual macaroni and cheese restaurant here in Palm Springs called I Heart Mac & Cheese. Sadly, it didn’t last, although the franchise still operates a handful of locations around the country.

You can see more food photography, motion, projects, and my Blog on my website at https://www.secondfocus.com

Thank you!

National Fried Chicken Day | Kentucky Fried Chicken | Food From Bag To Background

Yesterday was National Fried Chicken Day.

Fast food is the focus of my Food From Bag To Background project, so Kentucky Fried Chicken was an easy choice for today’s photograph. Every image in the project begins the same way. The food comes home from the restaurant, is removed from its packaging, and is photographed on a black background with no plates, props, or styling.

Kentucky Fried Chicken traces its roots to Colonel Harland Sanders, who began franchising his fried chicken recipe in 1952 after developing his pressure frying method. That technique reduced cooking time while helping the chicken stay moist inside and crispy outside, making it practical for restaurants to serve fried chicken much more quickly than traditional methods.

One thing I enjoy about this project is taking familiar fast food and presenting it in a way that people don’t normally see. Instead of a bucket on the dinner table, the chicken becomes the entire subject of the photograph. There is no branding competing for attention, just the shape, color, and texture of the food itself.

You can see more food photography, motion, projects, and my Blog on my website at https://www.secondfocus.com

Thank you!

A Madonna Transparency And A Mystery

I recently added this mounted 35mm color transparency slide to my collection. There are no markings on the mount, but it was identified as Madonna. That sent me researching the image, and I found it attributed to Steven Meisel from the photography for Madonna’s 1992 book SEX.

Checking my copy of SEX, I found this exact photograph reproduced as a 10 × 14-inch full-page image. That answered one question, but raised another. What exactly is this transparency?

Published in 1992, SEX was photographed by Steven Meisel and released at the same time as Madonna’s Erotica album. The spiral-bound aluminum book was sold in a silver Mylar package and included the exclusive CD single Erotic. Despite a retail price of nearly $50 at the time, it sold more than 150,000 copies on its first day and approximately 1.5 million copies worldwide, making it the fastest and best-selling coffee table book ever published. Its explicit photographs generated worldwide controversy and remain one of the defining moments in modern photographic publishing.

Many of the exterior photographs for the project were made in Miami, and this image, with its stucco wall, palm trees, and bright Florida light, appears to be from one of those sessions.

The transparency itself remains the mystery. With no markings on the mount, there is no way to know whether it is an original production transparency, a duplicate prepared for publication, or something created later. Finding the exact photograph in the book answered one question, but the transparency itself continues to raise many more. I’ll continue researching its history and provenance, and if I learn more, I’ll be sure to share it.

You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com

National Bikini Day Follow Up: The Monokini

After posting Ronnie for National Bikini Day, I kept thinking about another photograph entirely.

This features American model Peggy Moffitt, photographed by her husband William Claxton in 1964, wearing Rudi Gernreich’s revolutionary monokini.

Although the bikini changed swimwear, the monokini pushed the idea much further. It was a topless swimsuit, but it was also a statement about the body, fashion, publicity, and the power of a photograph. The design was shocking, but the image is what made it impossible to ignore.

For me, this is where swimwear leaves the beach and becomes something much more interesting. It becomes not just fashion, but sexuality and controversy. I do love this!

You can see more photography, motion, projects, and my Blog on my website at https://www.secondfocus.com

Thank you!

National Bikini Day With Ronnie | Emily and Friends

Today is National Bikini Day.

For this year’s post, I decided to take Ronnie to the beach.

The setting may look like a luxury beachfront café, but it is really a stylized photography set where chrome, glass, reflections, and bright sunlight create the atmosphere. It seemed like the perfect place for Ronnie to spend the day in a black bikini while enjoying the ocean view.

Like several of the women who have appeared in my recent videos, Ronnie exists in that evolving space where photography, motion, and artificial intelligence meet. She is part of my ongoing Emily and Friends series, where each character develops her own personality and visual style while giving me new ways to explore photography and motion beyond a single still image.

When the bikini appeared in 1946, it did more than change swimwear. It changed photography. Suddenly, the female body became the subject rather than simply the person wearing the clothes. Fashion photographers embraced it. Glamour photographers pushed it further. Advertisers discovered that sex really does sell. Hollywood, magazines, calendars, posters, and eventually the internet all helped turn the bikini into one of the most powerful visual symbols of sexuality ever created. It still commands attention the moment it steps in front of a camera.

You can see more photography, motion, projects, and my Blog on my website at https://www.secondfocus.com.

Thank you!

National BBQ Spareribs Day with Dickey’s Barbecue Pit

Today July 4th is also National BBQ Spareribs Day.

These are barbecue pork spareribs from Dickey’s Barbecue Pit. Dickey’s opened its first location in Dallas, Texas, in 1941. More than eighty years later, the company has grown to more than 380 locations around the world. The original location was a bar where Travis Dickey sold barbecue from a pit he built in the back. Today, Dickey’s still smokes its meats on site over hickory wood burning pits.

These ribs are one of my favorite fast food photographs. I don’t photograph barbecue very often, so National BBQ Spareribs Day seemed like a good reason to bring this image back out of the archive.

You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com

Thank You!

July 4th and the USA Celebrates… the Hot Dog!

The Wienerschnitzel original hot dogs, Mustard Dog and Kraut Dog.

About 150 million hot dogs are eaten on July 4th alone.

For this photograph, I went with hot dogs from Wienerschnitzel, a chain that started in Southern California in 1961 with a single hot dog stand opened by John Galardi. Today, Wienerschnitzel calls itself the world’s largest hot dog chain and says it serves more than 120 million hot dogs a year.

The Wienerschnitzel basics have never changed. Mustard Dog. Kraut Dog. Chili Dog. Chili Cheese Dog. I personally remember when a Mustard Dog was 15 cents and a Kraut Dog was 18 cents. That was a long time ago, but the idea is still the same. A hot dog in a bun, a few toppings, and somehow it still fits July 4th perfectly.

You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com

Thank You!

National Camera Day: Emily Steps Behind the Camera

Today is National Camera Day.

For most photographers, that means sharing one of their favorite photographs or perhaps a picture of the camera they use.

I decided to do something a little different.

Over the past couple of years, many of you have come to know Emily as my evolving AI muse and assistant. She has appeared in restaurants, diners, food trucks, kitchens, airports, and all sorts of imagined places. But today she steps into one of the most familiar places in my world.

The studio.

And this time she isn’t in front of the camera.

She’s behind it.

The model is Desiree, someone many of you already know. She has appeared with us before in photographs and videos ranging from elegant fashion to some very sexy pornochic work. She even managed to go grocery shopping completely nude, which remains one of my favorite adventures we have shared together.

Today was different.

Instead of standing in front of my camera, Desiree found herself in front of Emily’s.

Watching the video, it is easy to forget that Emily began as nothing more than words on a screen. She moves naturally around the set, changes her position, works different angles, crouches for a lower perspective, and photographs Desiree exactly the way I would expect another photographer to work during a studio session.

It is a small moment, but it also feels like another step in Emily’s continuing story. She is no longer just appearing in my photographs. She has become part of the process of creating them.

Happy National Camera Day.

You can see more of my photography, projects, Motion, and my Blog on my website at https://www.SecondFocus.com Thank you!