
What interests me about these slides is not simply that they are erotic. If that were the only point, they would have very little meaning to me beyond novelty. What draws me in is that they are physical remnants of an entire visual culture that once existed almost completely outside the modern digital world.
And honestly, the first thing I noticed about this particular slide was the pose. The image is highly erotic. Deliberately so. The model’s body language, the direct eye contact, the styling, and the composition are all constructed to create tension and seduction. There is nothing accidental about it.
But after that initial reaction, my attention shifted to everything surrounding the image. The colors. The styling. The late-1980s glamour aesthetic. The carefully coordinated set design. The way fashion photography, nightclub culture, and erotic imagery all seemed to overlap during that era.
Looking at it now, it feels less like disposable adult material and more like a preserved fragment from a very specific visual moment in history.
The mount itself says “Photorama International,” Krommenie, Holland. There is almost no surviving information online about the company, which somehow makes the slide even more fascinating to me. During the 1970s through early 1990s, the Netherlands was one of the centers of European erotic publishing and mail-order distribution. Before digital photography and internet streaming erased entire industries overnight, companies like this circulated thousands of physical images through catalogs, adult bookstores, camera shops, projection clubs, and collector networks.
People today often forget that erotic photography once existed as physical objects. Not files. Not feeds. Not endless scrolling. Objects.
Actual transparencies mounted in cardboard or plastic. Stored in sleeves. Mailed internationally in envelopes. Viewed on light tables or projected onto walls in darkened rooms.
And unlike major publications such as Playboy or Penthouse, many of these smaller distributors left behind almost no searchable footprint. The companies vanished. The photographers disappeared. The models often became anonymous. The websites never existed. What survives now are the slides themselves.
That is what interests me.
These pieces are becoming accidental historical documents.
The Photorama slide especially sits in a strange and interesting place culturally. If the model had been wearing designer shorts instead of nothing at all, the image could easily pass as a late-1980s fashion editorial. The lighting, composition, coordinated interior styling, and pose all push directly into what later became known as pornochic — that blurred territory where glamour, fashion, music videos, nightlife aesthetics, and erotic photography all started borrowing from each other visually.
And that crossover matters historically.
There was a period where Helmut Newton fashion photography, European glamour magazines, nightclub advertising, soft erotica, VHS box art, and mainstream pop culture all shared visual DNA. Looking back now, these slides become evidence of that overlap.
That is why I started building the “From My Collections (Cultural & Erotic)” archive.
Not to shock people. Not to chase nostalgia. And not simply because the material is erotic.
I’m interested in preserving the visual language of eras that are quietly disappearing. The physical artifacts. The aesthetics. The forgotten distribution systems. The strange little companies that once operated internationally yet now barely exist online at all.
These slides are part photography, part design history, part underground publishing history, and part cultural archaeology.
And once you begin looking at them that way, they stop being disposable images and start becoming time capsules.
You can explore more from my ongoing collections and photography archive at:
https://www.secondfocus.com/







National Hamburger Month and the Billion Dollar Authenticity War Behind the BIG ARCH
May is National Hamburger Month.
Which sounds simple enough until you stop and realize how much of modern American culture quietly revolves around hamburgers.
This year, the biggest burger story has probably been the introduction of the BIG ARCH from McDonald’s. Not just because it was another fast food launch, but because the entire thing unexpectedly turned into a strange cultural event involving corporate marketing, social media authenticity, public reaction, and billions of dollars sitting underneath all of it.
The burger itself was designed to be bigger, heavier, and more excessive than the traditional McDonald’s lineup. Two large beef patties, layered cheese, onions, lettuce, pickles, special sauce, and a large sesame and poppy seed bun. McDonald’s positioned it almost like a flagship object, the “most McDonald’s McDonald’s burger yet,” which is such a corporate sentence it almost becomes satire on its own.
Earlier this year, McDonald’s CEO Chris Kempczinski posted a promotional tasting video for the BIG ARCH. Instead of focusing on the burger, people focused on him. The small bite. The awkward delivery. The careful corporate language. Whether he looked comfortable eating it at all.
The clips spread everywhere. TikTok, YouTube reactions, business media, late-night commentary, memes, marketing discussions. Burger King even took shots at the situation publicly. Business writers started describing the entire thing as an “authenticity war” between fast food companies trying to appear relatable in an era where consumers instantly dissect every detail.
Which is fascinating when you step back and look at the scale of what we are talking about.
McDonald’s serves roughly 69 million customers every day around the world. Annual revenue exceeds 25 billion dollars. The global burger market itself is estimated well over 100 billion dollars annually. Entire supply chains, agricultural systems, marketing departments, packaging systems, social media strategies, and public corporations revolve around products like this.
And after all of that planning, testing, engineering, and advertising, public discussion ended up collectively debating whether a CEO looked natural taking a bite out of a hamburger.
That may actually be the most 2026 thing imaginable.
This photograph became part of that larger observation for me. The image strips away the advertising language and isolates the object itself. No restaurant interior, no fries, no smiling family, no campaign graphics. Just the burgers against black.
That approach has become part of what I’m doing with the Food From Bag To Background project. Taking fast food out of its marketing environment and presenting it almost like an artifact. The layers, the excess, the construction, the familiarity of it all. Things people see constantly but rarely stop and actually look at.
And whether people love it, criticize it, joke about it, or eat it in their car without thinking twice, the hamburger remains one of the defining products of modern American culture.
More at https://www.secondfocus.com
Posted by Ian L. Sitren | May 18, 2026 | Categories: Uncategorized | Tags: American culture, BIG ARCH burger, black background food photography, burger history, burger industry, Burger King, burger marketing, Burger Photography, burger wars, Chris Kempczinski, commercial food photography, cultural commentary, fast food culture, fast food history, fast food industry, fast food marketing, fast food photography, food blog, food culture, Food From Bag to Background, hamburger culture, McDonald’s, McDonald’s Big Arch, National Hamburger Month, restaurant industry, secondfocus, whopper | 1 Comment