National Detroit Style Pizza Day and America’s Endless Pizza Styles
Today is National Detroit Style Pizza Day.
It sometimes seems there is a pizza style for just about everything.
New York style. Chicago style. Detroit style. St. Louis style. California style. Sicilian style. Grandma style. Tavern style. Greek style. Neapolitan style. Roman style. Then there are pizzas named after restaurants, neighborhoods, and probably a few intersections if someone can figure out a way to market them.
Detroit style, however, really is something different.
It traces its roots to Buddy’s Rendezvous in Detroit in 1946, where the pizza was baked in blue steel pans originally manufactured for the automotive industry. The result was a thick, rectangular pizza with a crisp, caramelized cheese crust, sauce spread across the top, and a style that eventually became one of the city’s signature foods.
For today’s photograph I used a Motor City Pizza Company frozen Detroit Style Supreme pizza. Sometimes the National Days are a good excuse to try something I might not have otherwise bought, and this one turned out to be a pretty good introduction to Detroit style pizza.
There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com
National Onion Rings Day and How They Became a Fast Food Favorite
Yesterday was National Onion Rings Day.
Onion rings had been around for many years before fast food restaurants embraced them, but A&W is generally credited with making them a fast food favorite during the 1960s. Before long, they began appearing on menus across America as an alternative to French fries.
For my fast food project, I chose Sonic’s onion rings.
That wasn’t by accident.
Unlike many fast food onion rings that arrive frozen and ready to fry, Sonic became known for making its onion rings from whole sweet onions. Their slightly sweet batter has become one of the chain’s signature recipes and has earned a loyal following over the years.
They made a good addition to my From Bag to Background project.
There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com
The First Dairy Queen and a Gap in My Fast Food Project
Yesterday marked the anniversary of the opening of the first Dairy Queen in Joliet, Illinois, on June 22, 1940.
Looking through my fast food project, I realized something.
I don’t have a single Dairy Queen photograph.
Considering the chain’s importance in the history of American fast food, that’s an oversight I need to correct. Dairy Queen helped introduce generations of Americans to soft serve ice cream and became one of the country’s most recognizable fast food chains.
Until I can photograph the real thing, I decided to start with the one thing that made Dairy Queen famous: a classic soft serve cone.
Dairy Queen has officially been added to my shooting list.
There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com
International Sushi Day | Grab and Go Fast Food
Last Thursday was International Sushi Day.
There seem to have been a lot of “National” and “International” food days lately, and I simply couldn’t keep up with all of them.
So here we are a few days late.
This photograph is one of the few in my fast food project where I left the food in its original container. Normally everything comes out of the packaging and onto a black background, but this one deserved an exception. The deep purple tray, the neat arrangement, and the bright colors of the salmon, tuna, shrimp, avocado, and pickled ginger are all part of what catches your eye in the grocery store.
To me, this is fast food in a different form. It is freshly prepared, packaged, refrigerated, and ready to grab on your way home for lunch or dinner. No drive through required.
Not all that long ago, finding sushi usually meant visiting a Japanese restaurant or a specialty market. Today it has become a common sight in grocery stores, where fresh rolls are made throughout the day and sold alongside sandwiches, salads, and other grab and go meals.
There is a lot more food to tempt you on my website, along with my other photography projects, my Motion page, and my blog, which is updated almost daily. Visit https://www.secondfocus.com
National Cupcake Lovers Day and Six Birthday Cupcakes
Today has been National Cupcake Lovers Day.
Notice it isn’t National Cupcake Day. It is National Cupcake Lovers Day, making it just as much about the people who enjoy cupcakes as the cupcakes themselves.
For this one, I made a slight departure from my usual Food From Bag To Background approach.
Instead of removing the cupcakes from their packaging, I photographed them exactly as they came from the grocery store in their clear plastic container. Sometimes the packaging is part of the story.
The cupcake has been around for more than 200 years. Early recipes appeared in American cookbooks in the late 1700s and early 1800s, and by the mid-19th century the name “cupcake” had become common. Some historians believe the name came from cakes baked in individual cups, while others point to recipes that measured ingredients by the cup rather than by weight.
These Birthday Cupcakes caught my attention because of their bright blue and white frosting and colorful sprinkles. I thought they would photograph really nicely.
To see more of my completed food photographs, along with my aviation, fitness, fashion, and other photography projects, please visit my website at https://www.secondfocus.com. Thanks!
National Roast Beef Day and Arby’s Original Idea
Today has been National Roast Beef Day.
I picked Arby’s for this one because my primary food project has focused on fast food.
Arby’s is somewhat unique in the fast-food world because the chain was built around the roast beef sandwich. While many major fast-food chains became known for hamburgers, fried chicken, tacos, or pizza, Arby’s made thinly sliced roast beef its signature item.
The chain was founded in 1964 by brothers Forrest and Leroy Raffel. At the time, most fast-food restaurants were competing in the hamburger business. The Raffel brothers decided to go in a different direction and built their restaurant around roast beef sandwiches instead.
For this photograph, I used two Arby’s Half Pound Roast Beef sandwiches. The reason there are two is simple. Arby’s was offering a buy one, get one free promotion for National Roast Beef Day.
Working on my fast food project has also made me pay attention to fast-food apps and promotions. Many chains offer discounts tied to food holidays and loyalty programs. If you use them regularly, the savings can be significant.
These two sandwiches were removed from their wrappers and photographed against a black background for my Food From Bag To Background series.
To see more of my completed food photographs along with my other photography projects, please visit my website at https://www.secondfocus.com. Thanks!
National Margherita Pizza Day
Today has been National Margherita Pizza Day.
It has not quite worked out the way I thought it might.
For starters, I discovered that Margherita Pizza does not come with tequila. Wrong kind of Margarita. That was disappointing.
Then, as I walked away to do something else, I heard someone ask, “Is it okay to eat?”
I said yes, but I need enough left to photograph.
Apparently I should have been more specific.
Margherita pizza is one of the simplest and most recognizable pizza styles. It is traditionally made with tomato sauce, mozzarella cheese, and basil. According to the popular story, it was created in Naples, Italy, in 1889 and named after Queen Margherita of Savoy. The red tomatoes, white mozzarella, and green basil were said to represent the colors of the Italian flag.
In this case, the pizza survived long enough for me to get a photograph, although just barely.
To see my completed food photographs, along with my aviation, fitness, fashion, and other photography projects, please visit my website at https://www.secondfocus.com. Thanks!
National Egg Roll Day
Today is National Egg Roll Day.
Most people order an egg roll or two as a side item.
For this photograph, I ordered eighteen.
At that point, the egg rolls stop being a side dish and become the entire meal. Several were cut open to reveal the filling while the rest were stacked into a pile and covered with sweet and sour sauce, hot mustard, and chili sauce.
The modern American egg roll is actually a Chinese-American creation rather than a traditional Chinese food. While its exact origins are debated, the thick, bubbly wrapper and hearty filling helped make egg rolls a familiar part of takeout menus across the United States.
The egg rolls came from Panda Express, which opened its first restaurant in Glendale, California, in 1983 and has grown into the largest American-Chinese restaurant chain in the United States.
There is a lot more food to tempt you on my website along with my other photography projects, my new Motion page, and be sure to check out my blog. There is even more there and it is updated almost daily. Visit SecondFocus.com Thanks!
National Jelly-Filled Doughnut Day: Krispy Kreme Raspberry Filled
Today is National Jelly-Filled Doughnut Day
The entire reason for today’s holiday is the filling, yet a jelly-filled doughnut looks pretty much like a lot of other doughnuts until somebody tears it open.
So I did.
For this photograph, I chose Krispy Kreme Glazed Raspberry Filled doughnuts. While Krispy Kreme is best known for its Original Glazed doughnut, the Raspberry Filled version combines Krispy Kreme’s glazed doughnut with one of the most traditional doughnut fillings.
Krispy Kreme was founded in Winston-Salem, North Carolina, in 1937 and built its reputation on fresh glazed doughnuts. Today, nearly ninety years later, it remains one of the most recognizable doughnut brands in America.
National Jelly-Filled Doughnut Day follows closely behind National Doughnut Day and celebrates a style of doughnut that appears in many forms around the world. Germany has the Berliner, Poland has the pączki, Italy has the bomboloni, and in the United States we simply call them jelly-filled doughnuts.
There is a lot more food to tempt you on my website along with my other photography projects, my new Motion page, and be sure to check out my blog. There is even more there and it is updated almost daily. https://www.secondfocus.com
National Sausage Roll Day and an American Translation
Depending on where you grew up, this photograph may not look like a sausage roll at all.
In the United Kingdom, a sausage roll is typically made with sausage wrapped in puff pastry and baked until golden brown. In the United States, most people looking at this photograph would probably call them pigs in a blanket.
Different names, similar idea.
Today’s photograph features a pile of pigs in a blanket from my Commercial Food Photography collection.
National Sausage Roll Day originated in the United Kingdom, which explains the name. Since my collection didn’t include a traditional British sausage roll, pigs in a blanket seemed like the closest American relative.
Whether you call them sausage rolls or pigs in a blanket depends largely on where you happen to be standing when you order them.
You can see more of my food photography, along with collections and other projects at https://www.secondfocus.com
National Donut Day and the One You Would Pick First
National Donut Day
Somewhere in this photograph is the donut you would pick first.
That’s usually the game people play when they see a box of donuts.
Some head straight for the chocolate. Others reach for the glazed donut. Someone inevitably grabs the jelly-filled one, while another person is convinced the coconut-covered donut is the best choice in the box.
Personally, I’ve never seen much agreement.
For National Donut Day, I pulled together a selection from a local donut shop for this photograph. Once they were arranged against a black background, the display stopped looking like breakfast and started looking more like a collection. Different shapes, colors, textures, toppings, fillings, and glazes all competing for attention.
Donuts have become so familiar that it’s easy to overlook just how many variations exist. A simple ring of fried dough can become almost anything depending on what happens after it leaves the fryer.
National Donut Day itself dates back to 1938 when the Salvation Army established the observance to honor the “Donut Lassies” who served donuts to American soldiers during World War I. Nearly ninety years later, the day has become one of the most widely recognized food celebrations on the calendar.
Looking at this photograph, I’m still not sure which donut I would choose first.
Fortunately, nobody says you can only pick one.
You can see more from my FOOD FROM BAG TO BACKGROUND series, along with collections and other projects at https://www.secondfocus.com
National Cheese Day and Taco Bell’s Cheesy Roll Up
National Cheese Day
National Cheese Day presented a problem.
I could have photographed a block of cheddar cheese and called it a day. There are already millions of cheese photographs in the world, and probably enough stock photos of cheese to keep the internet supplied for several lifetimes.
That didn’t seem very interesting.
So I asked Emily, my AI partner and muse.
As often happens, Emily immediately found a different way to look at the problem. Rather than photograph cheese itself, why not photograph something where cheese fits one of my projects?
That led us to Taco Bell’s Cheesy Roll Up.
The Cheesy Roll Up is exactly what it sounds like. A tortilla wrapped around melted cheese. No complicated recipe. No attempt to disguise what you’re getting. Just cheese, rolled up and served as a menu item.
For National Cheese Day, that seemed like a perfectly appropriate subject.
This photograph features a pile of Taco Bell Grilled Cheesy Roll Ups for my FOOD FROM BAG TO BACKGROUND series. Rather than cutting them apart, I pulled them apart, revealing the melted cheese inside and creating a pile of toasted tortillas, cheese-filled interiors, and strands of melted cheese connecting one piece to another.
The Cheesy Roll Up isn’t one of Taco Bell’s most famous products. It doesn’t have the history of a taco or the size of a burrito. Yet on National Cheese Day it may be one of the most honest items on any fast-food menu. It makes no promises beyond its name and delivers exactly what it advertises.
You can see more from my FOOD FROM BAG TO BACKGROUND series, along with collections and other projects at https://www.secondfocus.com
National Avocado Month and Taking a Second Look
There was a time when avocados felt almost exotic.
Today they’re everywhere. On toast, in salads, on burgers, in sushi rolls, and transformed into enough guacamole to fill an impressive number of restaurant bowls.
For National Avocado Month, I thought it was worth taking a closer look at the fruit itself.
Most of us encounter avocados as ingredients. They arrive sliced, mashed, diced, or blended into something else. Rarely do we stop to appreciate how distinctive they actually are. The dark, textured skin looks almost prehistoric, while the interior reveals smooth green flesh surrounding one of the largest seeds found in common produce.
Photographing food often gives me an excuse to slow down and look at familiar subjects more carefully. When an avocado is removed from the grocery display, the cutting board, and the recipe, details begin to stand out. The contrast between the rough exterior and the soft interior. The subtle variations of green. The simple geometry created by the seed and the cavity it leaves behind.
Avocados have become so common that they almost disappear into the background of everyday meals. Yet they’re still one of the more unusual fruits in any produce department.
Sometimes a familiar subject is worth a second look.
More of my Commercial Food Photography, along with aviation, collections, and other ongoing projects, can be found at https://www.secondfocus.com You may discover something you’ve seen countless times before, but never really stopped to look.
National Donut Week | FOOD FROM BAG TO BACKGROUND
This is National Donut Week.
For my ongoing “FOOD FROM BAG TO BACKGROUND” project, the main focus has always been fast food. The foods people grab quickly, eat in the car, bring home late at night, or pick up almost automatically without thinking much about it.
And yes, donuts absolutely qualify.
Donut chains consistently rank among the largest fast food companies in America. Drive-thrus, quick service counters, recognizable packaging, impulse purchases, sugar, caffeine, convenience, the entire fast food formula is there.
So for National Donut Week, I photographed an assorted pile of donuts exactly the same way I approach burgers, tacos, fries, or pizza for this series.
Straight from the box.
No food stylist.
No careful arrangement.
No fake perfection.
Just donuts against a black background.
Then things escalated slightly.
Because now the donuts are slowly rotating in darkness while one pink sprinkled donut has apparently decided to break formation and drift through the frame like some kind of sugar-coated UFO.
Somewhere between fast food photography and science fiction, FOOD FROM BAG TO BACKGROUND continues here at…
https://www.secondfocus.com
National Hamburger Month, The Whopper Strikes Back in the BIG ARCH Authenticity War
Yesterday I wrote about the introduction of the BIG ARCH from McDonald’s and the strange corporate authenticity debate that unexpectedly formed around it. That post ended up becoming less about hamburgers themselves and more about how massive fast food companies now perform for the public in real time, with every detail immediately analyzed, mocked, defended, or turned into marketing.
If you missed it, the first part is here:
But the story really did not stop with McDonald’s.
Burger King quickly responded using the Whopper as its counterargument. Not a new burger. Not a limited-time release. Just the Whopper itself, the company essentially arguing that authenticity did not need to be engineered because they already had it.
That became the fascinating part of this entire fast food moment.
McDonald’s presented the BIG ARCH almost like a flagship corporate object, oversized, stacked, carefully engineered, heavily promoted. Burger King responded with flame-grilled familiarity and a deliberately less controlled image. The companies were no longer simply competing on taste or price. They were competing on who appeared more believable.
And honestly, that may be the most modern form of advertising possible.
The Whopper itself has a long history. Introduced in 1957, it actually predates the Big Mac and became Burger King’s defining product for decades. Larger, messier, harder to eat cleanly, more physically uneven than the carefully stacked advertising versions most companies prefer to show.
Which is why this photograph interested me.
Unlike the BIG ARCH image I photographed earlier, this one already has a good sized bite taken out of it. The wrapper is still there. The burger is compressed from the bite. Sauce and onions are shifting out of place. It looks handled because it was handled.
That changes the photograph completely.
The image stops being about idealized presentation and becomes more about evidence, consumption, and the strange reality of how people actually interact with fast food. The burger becomes less like advertising and more like an object moving through someone’s life for a few minutes before disappearing.
That tension has become part of what I am exploring with the Food From Bag To Background project.
Fast food companies spend billions trying to construct images around products like this. Commercials, slogans, campaigns, celebrity promotions, social media teams, engineered branding language. But once the wrapper opens and someone takes a bite, the entire performance starts collapsing back into something very physical and very ordinary.
And somehow that may be the most authentic part of the entire thing.
More from the Food From Bag To Background project at https://www.secondfocus.com
National Walnut Day
Today is National Walnut Day.
And unlike a lot of modern food holidays that seem to appear because somebody on social media decided tacos or donuts needed another excuse for hashtags, this one actually became official through the United States government.
National Walnut Day was originally established in 1949 by the Walnut Marketing Board. Then in 1958, the U.S. Senate passed a resolution officially recognizing May 17 as National Walnut Day, signed by President Dwight D. Eisenhower.
So walnuts have had an officially recognized day on the calendar for nearly 70 years.
And walnuts carry more weight than people probably realize. California now produces about 99% of all walnuts grown in the United States and roughly a third of the world’s walnut supply. They’ve become tied to everything from baking and salads to snack foods, health food culture, and holiday desserts.
This photograph keeps the idea simple. Just walnut halves piled onto a black plate against a black background. No styling tricks, no added elements, no attempt to turn them into something else. The texture, shapes, and warm tones do the work on their own.
Sometimes that’s enough.
More at https://www.secondfocus.com
National Apple Pie Day
Today is National Apple Pie Day.
There is the version everyone talks about. Homemade crust, family recipe, something cooling on a windowsill that probably hasn’t existed in real life for decades.
Then there is this.
McDonald’s Apple Pie.
First introduced in 1968, originally deep fried, engineered for consistency, speed, and scale. At its peak, McDonald’s was selling millions of these every day across thousands of locations worldwide. Not a regional dessert. Not seasonal. Always there, always the same.
In the early 1990s, they made the switch from fried to baked. A decision driven by changing tastes and public pressure around health. It didn’t end the product. It just changed it. The pie stayed, because the demand never left.
This is not the pie people romanticize. It’s the one people actually buy.
Hot, handheld, straight from a sleeve, eaten in a car, in a parking lot, or somewhere between one stop and the next. No plate, no fork, no ceremony.
If there’s a case for what defines American food culture, this belongs in the conversation.
Not because it’s refined, but because it works. It always worked.
More on my website at https://www.secondfocus.com
National Hoagie Day was yesterday
Which is about right. These things never seem to line up with when you actually have the food in front of you. They pass, mostly unnoticed, and then a day later you’re standing there with two Firehouse Subs and a camera thinking… now it’s relevant.
Firehouse started in Jacksonville, built by two former firefighters who turned the concept into something very specific. Steamed meats, soft rolls, a heavier sandwich that doesn’t try to hide what it is. It’s direct, a little excessive, and that’s the point.
So instead of chasing the calendar, I went after the structure.
Cut into sections, stacked, compressed, pushed together until it stops reading as a single sandwich and starts becoming something else. Bread, meat, cheese, all exposed at once. No clean halves, no careful spacing. Just density, texture, and everything competing for attention.
That’s where my photography tends to land. Not documenting the sandwich, but pulling it apart visually and rebuilding it into something more deliberate. Something you look at, not just something you eat.
And in that form, it becomes less about lunch and more about the way it holds the frame. Something to study for a moment.
More of my food photography and much more on my website at https://www.secondfocus.com
National Pigs In A Blanket Day
Today is National Pigs In A Blanket Day.
A name that sounds like it should require an explanation, but somehow never does.
So I made them. Or more accurately, I bought them, baked them, cut them into pieces, and piled them up.
In the United States, pigs in a blanket are typically made with cocktail sausages and crescent roll dough, a format that took hold in the mid-20th century as refrigerated dough products became widely available. They became a standard party food because they are inexpensive, easy to prepare in large quantities, and require no utensils.
Just pastry, sausage, and the quiet efficiency of a food that was never meant to last very long once it’s out. Try this next to that vegetable platter at your next party and see what happens.
More of my food photography, from simple compositions like this to everything else I’ve been working on, can be found at https://www.secondfocus.com
National English Muffin Day
Today is National English Muffin Day.
Which means at some point, someone decided this particular bread product needed its own moment of recognition. Not toast. Not bread in general. Specifically, the English muffin.
So I split them open, toasted them, stacked them, and photographed them against a black background like they were about to be evaluated for something more serious than breakfast.
English muffins date back to the late 1800s, when Samuel Bath Thomas, an English immigrant in New York, began selling them as a softer alternative to traditional British crumpets. They were cooked on a griddle instead of baked, giving them their signature flat shape and the interior texture that marketers would later describe as “nooks and crannies.”
Those “nooks and crannies” became the entire story. A structural feature turned into branding, repeated often enough that it now feels like a technical specification rather than a slogan.
Today, English muffins are not a niche product. About 171 million Americans consume them each year, and the category generates roughly $700 million in annual sales, with Thomas’ controlling close to 70% of the market.
Here, they are split, toasted, and arranged as they are. No styling, no additions, no attempt to improve them.
Just bread, texture, and the quiet confidence of something that’s been around long enough to not need explanation.
More of my food photography, from simple compositions like this to everything else I’ve been working on, can be found at https://www.secondfocus.com
National Jelly Bean Day
Today is National Jelly Bean Day.
So I simply poured an unreasonable number of jelly beans into a pile and photographed them against a black background.
Jelly beans have been around longer than they probably should have been. Their origins trace back to the 19th century, when Turkish Delight inspired the soft interior, and candy makers added a hard sugar shell. By the early 1900s, they were being marketed as an affordable treat, often sold by the pound.
They became closely associated with Easter in the 1930s, mostly because their egg-like shape fit the theme and they were cheap enough to produce in bulk. That hasn’t really changed.
Americans now consume billions of jelly beans each year, with estimates often landing somewhere around 16 billion during the Easter season alone. Flavors range from predictable fruit to combinations that seem designed more as a challenge than a snack.
What you’re looking at here is a simple pile, straight from the bag. No sorting, no styling, no intervention. Just color, sugar, and excess.
More of my food photography, from controlled compositions like this to everything else I’ve been working on, can be found at https://www.secondfocus.com
National Animal Cracker Day
Today is National Animal Cracker Day.
A day that takes us back to being kids, when a simple box of crackers somehow felt like something more than just a snack.
We didn’t just eat them. We looked at them first. Tried to figure out what each one was supposed to be. Some were obvious, others less so, but that never seemed to matter.
Animal crackers have been around since the late 1800s, originally imported from England before becoming a staple in American snack culture. The familiar circus-style versions arrived in the early 1900s, packaged in small boxes with a string so they could be hung like ornaments. Even then, it wasn’t just about the food.
This is my photograph of animal crackers, piled together, no order, no hierarchy. Just a mass of indistinct shapes. Once you take away the packaging and the nostalgia, they become something else entirely.
More of my food photography, pornochic photo adventures, and everything in between can be found on my website at https://www.secondfocus.com
And The Best Fast Food Burger Is…
Today I came across a report from a fast food news source, “GreasyNews”, ranking the best fast food burgers in America. And yes I follow “GreasyNews”.
The result was close. Very close.
Five Guys took the top spot by just 0.5%, with Burger King right behind it. Then In-N-Out, Wendy’s, and McDonald’s rounding out the top five. The data came from YouGov, based on surveys of American adults collected between March 2025 and February 2026, tracking the habits of people who eat out regularly.
This is my photograph of a burger from Five Guys. No styling, no adjustments, just as it came out of the bag and onto my black background. The sesame bun slightly collapsing, the cheese melting into the patties, everything just a bit out of control. Exactly how it shows up in real life.
That’s what this project has always been about. Taking fast food and isolating it. Letting it stand on its own.
Five Guys may have edged out the rest in the rankings. But visually, they all hold up once you remove everything else around them.
My opinion… “This IS a tasty burger!”.
More of my fast food photography can be found in my “Food From Bag To Background” series on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
SecondFocus Blog 
National Hamburger Month and the Billion Dollar Authenticity War Behind the BIG ARCH
May is National Hamburger Month.
Which sounds simple enough until you stop and realize how much of modern American culture quietly revolves around hamburgers.
This year, the biggest burger story has probably been the introduction of the BIG ARCH from McDonald’s. Not just because it was another fast food launch, but because the entire thing unexpectedly turned into a strange cultural event involving corporate marketing, social media authenticity, public reaction, and billions of dollars sitting underneath all of it.
The burger itself was designed to be bigger, heavier, and more excessive than the traditional McDonald’s lineup. Two large beef patties, layered cheese, onions, lettuce, pickles, special sauce, and a large sesame and poppy seed bun. McDonald’s positioned it almost like a flagship object, the “most McDonald’s McDonald’s burger yet,” which is such a corporate sentence it almost becomes satire on its own.
Earlier this year, McDonald’s CEO Chris Kempczinski posted a promotional tasting video for the BIG ARCH. Instead of focusing on the burger, people focused on him. The small bite. The awkward delivery. The careful corporate language. Whether he looked comfortable eating it at all.
The clips spread everywhere. TikTok, YouTube reactions, business media, late-night commentary, memes, marketing discussions. Burger King even took shots at the situation publicly. Business writers started describing the entire thing as an “authenticity war” between fast food companies trying to appear relatable in an era where consumers instantly dissect every detail.
Which is fascinating when you step back and look at the scale of what we are talking about.
McDonald’s serves roughly 69 million customers every day around the world. Annual revenue exceeds 25 billion dollars. The global burger market itself is estimated well over 100 billion dollars annually. Entire supply chains, agricultural systems, marketing departments, packaging systems, social media strategies, and public corporations revolve around products like this.
And after all of that planning, testing, engineering, and advertising, public discussion ended up collectively debating whether a CEO looked natural taking a bite out of a hamburger.
That may actually be the most 2026 thing imaginable.
This photograph became part of that larger observation for me. The image strips away the advertising language and isolates the object itself. No restaurant interior, no fries, no smiling family, no campaign graphics. Just the burgers against black.
That approach has become part of what I’m doing with the Food From Bag To Background project. Taking fast food out of its marketing environment and presenting it almost like an artifact. The layers, the excess, the construction, the familiarity of it all. Things people see constantly but rarely stop and actually look at.
And whether people love it, criticize it, joke about it, or eat it in their car without thinking twice, the hamburger remains one of the defining products of modern American culture.
More at https://www.secondfocus.com
May 18, 2026 | Categories: Uncategorized | Tags: American culture, BIG ARCH burger, black background food photography, burger history, burger industry, Burger King, burger marketing, Burger Photography, burger wars, Chris Kempczinski, commercial food photography, cultural commentary, fast food culture, fast food history, fast food industry, fast food marketing, fast food photography, food blog, food culture, Food From Bag to Background, hamburger culture, McDonald’s, McDonald’s Big Arch, National Hamburger Month, restaurant industry, secondfocus, whopper | 1 Comment