GET PAID! Please! Rant ahead, read at your own risk…
As we are coming up on the Olympia weekend in Las Vegas, the most prestigious of all bodybuilding and fitness extravaganzas, I am again getting calls and messages from so many about this dilemma about getting paid. Basically it goes like this… “They want me to work their booth and want to pay me next to nothing. And last year they had $40 million dollars in sales.”
The next to nothing in this case is $100 per day. Others are not even getting that much or nothing. Stand around all day in almost no clothes and high heels for almost no money or none at all. No breaks, barely get to the bathroom. Why? Because starting back in about 2008 nobody was saying NO when the offers got less and less. Now you are all paying the price.
Remember when you are nursing your sore feet, blisters and headache, the president or owner of that company will be at the best restaurant in town sucking down the best call Vodka, double, at $40 a glass. And then having that $88 steak.
I am going to tell you right now, don’t do it! I know you want to get ahead in the fit biz but no one is going to “discover” you while you are standing in that booth handing out little packets of fat burners. So just say NO and this is what you can do…
Buy yourself an Expo ticket and walk around and meet people and also enjoy the Expo you never get to see because you are stuck in that booth! Hand out your business card, talk to people. Just remember to get their cards too so you can follow up. Every one is distracted and busy at the Olympia Expo, be brief and to the point and make an impression.
By the way, many of you “photographers” are just as guilty. You worked for cheap or free and made it worse for everyone. Now you can’t buy lunch! I told you!
Get back to me with any questions and check out this short video from famed author and writer Harlan Ellison. It is to the point!
My beautiful friend Saye Yabandeh from our photo shoot some time back. Saye has become a very accomplished and award winning actress and producer and being very smart about her image along the way has served her well.
To those of you for whom your image is important and that is many of you, I keep noticing a continuing bad trend. You are using photographs of yourself that are just abysmal. I don’t care who shot them, your faces are over processed, the exposures are too bright or too dark, your skin color is orange, the composition stinks and the posing awkward at best. That does not mean I want you to come do your photo shoots with me. I just would like to see standards come up and not keep sinking so low. Many of you will say, well I don’t know what is good. Yes you do! Compare to the photos you see all day in good magazines like Vanity Fair or Vogue or in fashion or cosmetic ads. Any similarity… No.
Here is an interesting story I urge you to read from a recent issue of the Fashion & Style section of The New York Times… http://tinyurl.com/kmh6tzq
“When Selfies Won’t Do”
“Wearing black leather pants and a cape top, she reclined on a velvet armchair under the frescoed ceiling of a 19th-century Florentine villa, flanked by a hair and makeup artist, as a photographer clicked away.”
“People buy you, more so than your exact services or goods,” she said. “My business is truly and authentically me, so I wanted to make sure that this came out in my social media presence.”
“Indeed, an impact photo is more than just a vanity statement these days, since it’s hard to say where “personal” ends and “professional” begins on Facebook and Twitter…”
“Social media is a place where real business is actually happening…”
Again please read the story in The New York Times and if you have any questions, please feel free to send me a note. Thanks! http://tinyurl.com/kmh6tzq