The Most Popular Vegan Food Isn’t Lettuce

According to Google searches, the most popular vegan food in the world right now is cake — rich, frosted, indulgent. Proof that even in vegan form, people still crave pleasure.

But when most people hear vegan, they don’t picture dessert. They picture lettuce — green, crisp, unmistakably vegan. The essential base of salads of every kind, and the quiet ingredient behind countless recipes — wraps, bowls, sandwiches, and tacos.

So that’s what I photographed. Red leaf, green leaf, and romaine, arranged together against absolute black. No plate, no dressing. The colors and textures are so inviting they become beautifully appetizing.

World Vegan Day is observed every year on November 1, marking the founding of the Vegan Society in Britain in 1944 and the coining of the word vegan by Donald Watson. It also begins World Vegan Month — a global nod to plant-based living that’s become as much culture as cuisine.

For more, visit my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU

November 1, 2025 | Categories: Uncategorized | Tags: black background, commercial food, donald watson, green leaf lettuce, healthy eating, Ian L. Sitren, lettuce, photography, plant-based, red leaf lettuce, romaine lettuce, salad greens, secondfocus, vegan, vegan food, vegan history, vegan lifestyle, vegan society, vegetables, world vegan day, world vegan month | Leave a comment