Today is International Waffle Day!

My photograph of Eggo waffles, arranged in a casual stack and drizzled with maple syrup. The waffles are straight from the freezer, oven toasted, and set against a black background—no styling, no props, just the familiar grid pattern and glossy syrup doing what they do.

Waffles date back to medieval Europe, but Eggo brought them to American freezers in 1953. Invented by Frank Dorsa in San Jose, California, they were originally called “Froffles.” When people started asking for “those egg waffles,” the name changed to Eggo. Dorsa also built a machine to mass-produce them—an early example of kitchen innovation meeting industrial design. By the 1970s, “L’eggo my Eggo” had taken hold.

More in my “From Bag to Background” gallery at http://SecondFocus.com Thanks!

March 25, 2025 | Categories: Uncategorized | Tags: American breakfast, black background, breakfast food, Eggo waffles, Food Photography, Frank Dorsa, Froffles, from bag to background, frozen waffles, International Waffle Day, Kellogg’s, kitchen innovation, maple syrup, minimal food styling, processed food, San Jose food invention, Second Focus, toaster waffles, vintage food, waffle history, waffle photo | Leave a comment