Does Sex Still Sell Fashion?

A very interesting story from Vogue UK…

“Helmut Newton’s Images Sold Sex And Unobtainable Glamour. Six Decades Later, Are We Still Turned On?”

“As BABY SUMO, a masterpiece reworking of Helmut Newton’s seminal tome, hits shelves on what would have been the photographer’s 100th birthday, Vogue asks if sex really does still sell women’s fashion?”

“It’s an interesting moment to rerelease SUMO (1999), the 464-page Helmut Newton monograph that weighed 35kg and came with a specially designed Philippe Starck stand. To meet the current moment, it has been redesigned: now called BABY SUMO, it’s half the size and relatively speaking, it’s reasonably priced at £1,000. (The signed first-edition of SUMO became the most expensive book of the 20th century when it sold at auction in Berlin for 620,000DM in 2000, approximately £506k today.)”

Read the full story here… https://www.vogue.co.uk/arts-and-lifestyle/article/helmut-newton-fashion-photography