The Reign of the Chips

Today is the last day of National Chip Week.

An entire week for chips. Tortilla. Corn. Potato. Krinkled, kettle cooked, ridged, thin, salted, seasoned, mass produced.

They hardly need the recognition.

For this final day, I reduced it to one idea.

Chips
Falling
Against black

No bowl.
No picnic table.
No staged gathering.

Just gravity.

There is something amusing about declaring a reign for something that usually lives in a crinkled bag on a grocery shelf. Still, for seven days, the crown belongs to them.

“The Reign of the Chips”

Golden slices suspended for a fraction of a second before they meet the surface below. Salt catching the light. Edges crisp. Texture amplified. Slow motion turns a casual snack into something almost ceremonial.

For one week each year, chips are elevated. Today, they fall.

If your loyalty lies with tortilla, corn, potato, krinkled, kettle, or the classic thin slice, this is simply their moment.

For more photographs from my “Food From Bag To Background” series, commercial food, and much more, visit my website at https://www.secondfocus.com

Ian L. Sitren / SecondFocus

February 26, 2026 | Categories: Uncategorized | Tags: black background, chip week, commercial food photography, corn chips, crisp texture, dramatic lighting, falling chips, food art, food cinematography, food motion, from bag to background, glossy black surface, high contrast, minimal food, modern food, National Chip Week, potato chips, slow motion video, snack culture, snack food, studio lighting, tortilla chips | Leave a comment