I have always been a fan of Hasselblad because of it’s place in history with the exploration of outer space. This is an ad from July/August 2005 in Picture Magazine, but it appeared in many magazines. I remember very well the introduction of the H1D when Hasselblad held a day long special event at the Loews Hotel in Santa Monica. It was led by none other than the then President of Hasselblad.
I was there, and as I usually would do, spent a couple of days staying at the Loew’s for other business. Holding that camera and looking through that viewfinder was a total revelation. It shamed other cameras with its huge bright view. The camera so very ergonomic and solid. Everyone was just amazed with it and it’s features and future.
Indeed that held with me when finally I bought my own H4D system some years later. Hasselblad always had some great huge events. Other companies have done so along the way too. I hope to see more. I think it is good marketing although sometimes immediate results are not seen.