We take it as common place seeing neck lanyards with company names at events and conventions etc. But that was certainly not the case 15 years ago at bodybuilding and fitness events. At one of the major amateur bodybuilding competitions, thousands of attendees, competitors and guests all had their passes on plain black lanyards. I said to Bodybuilding.com, let’s make lanyards and give them free to all of the bodybuilding and fitness event producers around the country, even around the world. Within the next few months and going forward, hundreds of thousands of people at these events became individual billboards for Bodybuilding.com.
What happens when you read the captions in the wrong order or perhaps don’t see the whole thing. An excerpt from an e-mail I received from Vice Media…
I know I will be seeing my hiking partner Sherry Goggin at the FitExpo today. I don’t know if she will be wearing this hiking outfit she wore the last time we did a photo shoot out in the desert, but she is always looking amazing in wardrobe from her own line of clothes from Fit Girl Wear! If you are hiking at the FitExpo at the Los Angeles Convention Center today, send me an e-mail to SecondFocus@mac.com and we meet up on the trail! Thanks!
My most viewed video ever was shot as part of the photo session and ad campaign I did for this magazine advertisement for Bodybuilding.com. The model is Maria Rogers who was nothing short of sensational. But you can see that in the photograph and video.
An email I received from Maria Yvonne Bertrand… “Ian L. Sitren, look at what is framed and hung in the hallway at my mums house. A really awesome photographer took the picture.”
I am Mom Approved! Too Fun! After all that Maria Bertrand has done her Mom picked my photo! How cool is that.
And what has Maria done… been a model for Guess, Versace, Gianfranco Ferre, Le Vie en Rose, Dynamite, La Perla, Armani, Coke, Le Grenier and walked runway for wedding dresses, lingerie, jeans, high fashion, gowns and much more. She has done tons of catalogs, sports catalogs, and hair shows.
She has worked in Milan, Paris, London, Athens, Montreal, Toronto, Capetownand many places in between. Her magazine appearances and covers include Vogue, W, Chatelaine, Elle, Sante, Living Fit, Femme D’aujour’hui and more around the world.
How about commercials… Audi, Miller, Bud Light, Baskin Robbins, Molson Dry, Coppertone, Pela Windows, Comcast, Oceans, Michelob Ultra, Club Med.
Not done yet, Maria has been in eleven movies with the biggest stars you know and some cult favorites. Ands then numerous television shows.
So I am really good with her Mom liking my photograph of Maria enough to have it framed and hanging at home. Makes me smile!
You can click on this photo to see the actual photograph itself on my website.
I am ready willing and able to photograph your advertising campaigns, magazine ads, billboards and more. So this is my shout out to you supplement companies, clothing, sportswear, fashion, art directors, marketing managers. Just send me a note to my e-mail at SecondFocus@mac.com. Thanks!