My Blog Featured in New Bodybuilding.com Documentary
In 2020, I wrote a blog post titled “The Collapse of Bodybuilding.com” reflecting on the decline of what was once the most influential platform in the fitness and supplement industry. I had worked closely with Bodybuilding.com for years—handling photography, marketing, and social media—so I saw much of it from the inside. What I wrote back then was a firsthand look at how it all started to fall apart.
That post is now featured in a new 15-minute YouTube documentary titled “The Rise and Fall of Bodybuilding.com” by Josh Brett, whose channel has 498,000 subscribers. It’s shown and referenced in the film as part of the larger story being told.
📺 Watch the full documentary here:
https://www.youtube.com/watch?v=xqRDJmPwpmc
📖 Read the original post here:
https://secondfocus.blog/2020/03/10/the-collapse-of-bodybuilding-com/
It’s always interesting to see your perspective picked up years later—especially when what you said at the time turns out to be right on target. There are lessons here for other companies that move away from what made them successful in the first place. I know of one right now that’s on its way.
SecondFocus Blog 