Photography by Ian L. Sitren

Posts tagged “Bodybuilding.com

Fitness Marketing

We take it as common place seeing neck lanyards with company names at events and conventions etc. But that was certainly not the case 15 years ago at bodybuilding and fitness events. At one of the major amateur bodybuilding competitions, thousands of attendees, competitors and guests all had their passes on plain black lanyards. I said to Bodybuilding.com, let’s make lanyards and give them free to all of the bodybuilding and fitness event producers around the country, even around the world. Within the next few months and going forward, hundreds of thousands of people at these events became individual billboards for Bodybuilding.com.

BBcom Neck Lanyard


T-Shirts T-Shirts T-Shirts

T-Shirts! Sorry no I don’t have any left to give out as of some time ago. In the prior decade I did the advertising, features and bodybuilding show photography for BodyBuilding.com when they grew into a huge company.
 
It was brilliant marketing that they gave away thousands and thousands of t-shirts at bodybuilding shows around the country every month. And people would specifically look for my photography from bodybuilding shows and more so much that it became part of the marketing as well.
 
So BodyBuilding.com printed these shirts for me to give out. To my astonishment when Fedex delivered a room full of boxes of shirts to my house one day. It was very cool to see so many people wearing these shirts in the stands at the Olympia or Arnold and at other shows and gyms all around the country.
BBcom Shirt

Tagged By Jamie

Just happened to see this, although I am tagged. Two days of shooting with the then Jamie Eason for Bodybuilding.com. Jamie went on to be one of the most successful fitness models and fitness spokespersons of all time.

Screen Shot 2018-05-10 at 7.35.45 PM


Look Good Naked

She said it not me… From a series I did for Bodybuilding.com. You will see me hard at work. The photographs went on to be magazine ads and features too. Thanks!


Mr. Olympia Dog Training

Talking with Charles Glass last Sunday at the FitExpo about our ad shoot for Bodybuilding.com. A huge favorite for both of us that was in magazines and online for a couple of years.

Charles Glass, the most famous bodybuilding trainer in the world, alone in a gym training a dog. So much fun!

Glass-Dog


Ad Videos And Photo Shoots

One of my favorites from a video series created around my photo shoots for advertising and features for Bodybuilding.com. Here with one of the most admired and respected women in the entire world of fitness, Ava Cowan.


Fitness Journey Transformation

I photographed and wrote a monthly feature for Bobdyuilding.com in Iron Man Magazine about some wonderful people on their fitness journey. It went on for three years and this story with Juliet Banks was the last. But way up there as one of the most wonderful! Photographed at my favorite gym, Palm Springs Fitness Center. Thanks!

Juliet_Banks-Before_After

Juliet Banks spent her time devoted to helping others with very special needs. And indeed her own family had very special needs as well. It took a toll on her own health and well being. But there came a time when she realized that she would not be able to help anyone if she didn’t do something about helping herself.

Juliet never wanted to share her story, too ashamed about where she had been. But her involvement in the fitness world brought her to being selected for a feature as the BodySpace Physique Of The Month.