Photography by Ian L. Sitren

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Bus Stop, Mall or Social Media

Bus Stop, Mall or Social Media

It was in a shopping mall where Maria Bertrand was handed a business card and told she would make a great model. She ended up modeling and appearing in ads and magazines for Guess, Versace, Gianfranco Ferre, La Vien en Rose, Dynamite, La Perla, Armani, Coke, and Le Grenier. Maria worked in Milan, Paris, London, Athens, Montreal, Toronto and Capetown. Then commercials for Audi, Miller, Bud Light, Baskin Robbins, Molson Dry, Coppertone, Pela Windows, Comcast, Michelob and Club Med. Also there are about 20 movies and television shows. And like Maria said to me “I forget half the stuff I have done “. Pretty good for being spotted in a mall!

So where is the “mall” today. One top model, Asheigh Good, who is all over everywhere today, said she was spotted at a bus stop. “They took those photos, and then nothing much happened”. But three months later they went up on Facebook. “It was only two hours before a call came in from Ford Models. One week later, Ashleigh had booked the Givenchy in Paris, as an exclusive.” – Interview from “CR Fashion Book” Spring/Summer 2014 issue.

So I am making a point… Social Media is very powerful. For those of you looking to move ahead, be the person you want to be and be careful how you use Facebook and other Social Media. And if you are using horrible photos of yourself, well, that is what will be seen. By the way, all my Social Media is watched and has been seen by millions of people from all walks of life. That includes the owners of major companies, editors and art directors from all kinds of magazines and so very more. I have found it for me to be the most powerful tool I have ever used for “getting out there”! If I can give you any assistance or ideas or when you are ready for the photo shoot, send me a note to SecondFocus@mac.com. I love seeing people become successful! Thanks!

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