Photography by Ian L. Sitren

Posts tagged “fitness photography

Fit At The Windfarm

One of my favorite photographs that I have ever shot. IFBB professional bodybuilder Tina Chandler after her appearance on stage at the prestigious Olympia in Las Vegas. Here in Palm Springs.

IFBB Proferssional Bodybuilder Tina Chandler in Palm Springs


Amazing Transformation

From my photoshoot with my friend Jessica Holohan. I hardly recognized her, she built an incredible body. Perhaps one of the astounding transformations I have seen in my years as a bodybuilding and fitness photographer. Good job!

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Deadlifts With Ava Cowan

An outstanding workout series I photographed over a few days with IFBB Figure Professional Ava Cowan. “Professional” for sure when it comes to Ava!

And be sure to “Like” the Facebook page for our gym shoot location Palm Springs Fitness Center, my favorite gym and to keep up with my posting over there as Social Media Manager. It helps me a lot and I promise to make it fun! Thanks!

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Deadlifts done right with IFBB Professional Figure Competitor Ava Cowan…

Preparation:

With feet flat beneath bar, squat down and grasp bar with shoulder width or slightly wider overhand or mixed grip. Start with light weight to not only warm up but to determine what you are capable of lifting.

The addition of wrist straps can great improve your ability to perform multiple reps as well as more weight. If no straps are used, a mixed grip is a great way to grip the bar.
Start with 2 sets of 15 reps before moving into working weight.

Execution:

Lift bar by extending hips and knees to full extension, keeping the bar close to the body throughout the movement. Keep your back flat throughout the exercise and pull shoulders back being mindful not to round the shoulders. Also, keep knees pointing the same direction as your feet. Return and repeat.

The simplified version of the muscles used are:

The grip strength (finger flexors) and the lower back (erector spinae) work isometrically to keep the bar held in the hands and to keep the spine from rounding.

The gluteus maximus and hamstrings work to extend the hip joint.

The quadriceps work to extend the knee joint.

The adductor magnus works to stabilize the legs.

Core musculature remains braced to stabilize the spine.


A great body is…

A great body is the latest fashion accessory! The print ad that was shot during the video I posted yesterday. My all time favorite advertising photo shoot and the print ad ran in magazines in total hundreds of times. Thanks!

L-Glutamine -full_skcm.ai


BTS For Ad Campaign

I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then  grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.

The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.


BTS Like No Other

Behind the scenes in my photo shoot with Kerstin Schulze and Andrea Schulze in Palm Springs. They both live a lifestyle of health and fitness. Kerstin a long time fitness competitor and Andrea just walking away with her first competition trophies. Both 6ft tall and identical twins. Both gorgeous, fun, outgoing and both women to respect and admire in how they carry themselves in life. For now I will not tell you who is who, just for fun, because they are so very identical. I want to keep you guessing and intrigued lol!

The actual photos here on my Blog soon. The wonderful double duty Makeup styling by premier, world traveling, Estee Lauder artist Blanche LeBeau. The camera system up for this task is Hasselblad and the lighting by Broncolor. Nothing but the best! Thanks!

BTS-Schulze_0815-sm

 


Just In Case

In case you forgot, one of my specialties is photographing incredibly gorgeous fit women. Way at the top of the list is the incredibly gorgeous and fit Sherry Goggin.

Sherry Goggin