Photography by Ian L. Sitren

Posts tagged “bread

National English Muffin Day

Today is National English Muffin Day.

Which means at some point, someone decided this particular bread product needed its own moment of recognition. Not toast. Not bread in general. Specifically, the English muffin.

So I split them open, toasted them, stacked them, and photographed them against a black background like they were about to be evaluated for something more serious than breakfast.

English muffins date back to the late 1800s, when Samuel Bath Thomas, an English immigrant in New York, began selling them as a softer alternative to traditional British crumpets. They were cooked on a griddle instead of baked, giving them their signature flat shape and the interior texture that marketers would later describe as “nooks and crannies.”

Those “nooks and crannies” became the entire story. A structural feature turned into branding, repeated often enough that it now feels like a technical specification rather than a slogan.

Today, English muffins are not a niche product. About 171 million Americans consume them each year, and the category generates roughly $700 million in annual sales, with Thomas’ controlling close to 70% of the market.

Here, they are split, toasted, and arranged as they are. No styling, no additions, no attempt to improve them.

Just bread, texture, and the quiet confidence of something that’s been around long enough to not need explanation.

More of my food photography, from simple compositions like this to everything else I’ve been working on, can be found at https://www.secondfocus.com


World Bread Day

Happy World Bread Day!

Today, we’re celebrating bread in all its forms, including the iconic Wonder Bread! First introduced in 1921, Wonder Bread was one of the first pre-sliced loaves. And who can forget the classic bologna sandwich on Wonder Bread that filled our lunch boxes as kids? 🥪🇺🇸 That soft, squishy white bread with a slice of bologna, American cheese and a dab of mayo or mustard—truly the all-American school lunch! For more of my food photography, visit my website at http://SecondFocus.com Thanks!


The Greatest Thing Since Sliced Bread

On this day, July 7th in 1928, sliced bread was first sold, revolutionizing the baking industry! It was promoted as “the greatest forward step in the baking industry since bread was wrapped.” Many of us fondly remember Wonder Bread sandwiches in our lunchboxes. Wonder Bread was one of the first brands to sell sliced bread in 1930, becoming an icon in the process. The phrase “the greatest thing since sliced bread” has since become the way to praise new innovations. Check out more of my Food Photography at http://SecondFocus.com Thanks!