I mentioned my “days of food” series to her, the one where I keep chasing whatever shows up on the calendar next.
She asked what was coming up.
I had just seen International Whiskey Day.
Perfect, she said. Then she laughed, “Don’t forget your camera… and some whiskey.”
That was all it took.
We headed out into the desert, far enough that the road stopped feeling like it belonged to anyone. The abandoned gas station was exactly what you would expect out here, sunburned concrete, rusted structure, nothing staged, nothing fixed.
She stepped into the scene like it had been waiting for her.
Boots in the dust, cowboy hat in her hand, the bottle of bourbon set down beside her like it had always been part of the ground. No effort to dress it up, no effort to explain it.
That is usually where these ideas land.
Something simple on the surface, a calendar day, a bottle, a location. Then it shifts into something else once the camera is there.
That’s where my food photography and everything around it tends to go. Not just the subject, but what happens when you take it somewhere it does not belong.
International Whiskey Day turned into this.
If you want to see where these ideas go next, including the food work, the desert shoots, and the rest of my pornochic photography, take a look on my website at https://www.secondfocus.com
March 27, 2026 | Categories: Uncategorized | Tags: abandoned gas station, Americana, boots, bourbon, California desert, cowboy hat, desert landscape, desert photography, desert shoot, editorial photography, Ian L Sitren, international whiskey day, mountains, nude model, nudity, outdoor shoot, plaid shirt, pornochic, provocative photography, roadside, secondfocus, sensual, western style, whiskey | Leave a comment
Spotted Wednesday on a photo road trip: this Barstow building once known as the Hacienda Tequila Restaurant. The food is gone. The staff is gone. The only thing left? “Tequila” And frankly, that feels like a solid business model for the Mojave.
Bright yellow stucco and fresh green trim suggest someone’s trying to bring it back—or at least make it look like they might. There’s no menu, no hours, no explanation. Just a sign, blazing in the desert sun, whispering: “Tequila”.
Is it coming soon? Is it performance art? More roadside mysteries, faded ambition, fast food and eroticism on my website at http://SecondFocus.com
May 10, 2025 | Categories: Uncategorized | Tags: abandoned buildings, Barstow, California desert, desert travel, Hacienda Tequila Restaurant, Highway 58, Mojave Desert, photo road trip, quirky landmarks, repainted building, restaurant revival, roadside Americana, roadside architecture, roadside photography, Route 66, satirical commentary, stucco architecture, tequila sign, travel photography, visual storytelling | Leave a comment
SecondFocus Blog 
Just Tequila: Maybe That Works!
Spotted Wednesday on a photo road trip: this Barstow building once known as the Hacienda Tequila Restaurant. The food is gone. The staff is gone. The only thing left? “Tequila” And frankly, that feels like a solid business model for the Mojave.
Bright yellow stucco and fresh green trim suggest someone’s trying to bring it back—or at least make it look like they might. There’s no menu, no hours, no explanation. Just a sign, blazing in the desert sun, whispering: “Tequila”.
Is it coming soon? Is it performance art? More roadside mysteries, faded ambition, fast food and eroticism on my website at http://SecondFocus.com
May 10, 2025 | Categories: Uncategorized | Tags: abandoned buildings, Barstow, California desert, desert travel, Hacienda Tequila Restaurant, Highway 58, Mojave Desert, photo road trip, quirky landmarks, repainted building, restaurant revival, roadside Americana, roadside architecture, roadside photography, Route 66, satirical commentary, stucco architecture, tequila sign, travel photography, visual storytelling | Leave a comment