Photography by Ian L. Sitren

Posts tagged “Ian L Sitren

National Detroit Style Pizza Day and America’s Endless Pizza Styles

Today is National Detroit Style Pizza Day.

It sometimes seems there is a pizza style for just about everything.

New York style. Chicago style. Detroit style. St. Louis style. California style. Sicilian style. Grandma style. Tavern style. Greek style. Neapolitan style. Roman style. Then there are pizzas named after restaurants, neighborhoods, and probably a few intersections if someone can figure out a way to market them.

Detroit style, however, really is something different.

It traces its roots to Buddy’s Rendezvous in Detroit in 1946, where the pizza was baked in blue steel pans originally manufactured for the automotive industry. The result was a thick, rectangular pizza with a crisp, caramelized cheese crust, sauce spread across the top, and a style that eventually became one of the city’s signature foods.

For today’s photograph I used a Motor City Pizza Company frozen Detroit Style Supreme pizza. Sometimes the National Days are a good excuse to try something I might not have otherwise bought, and this one turned out to be a pretty good introduction to Detroit style pizza.

There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com


National Onion Rings Day and How They Became a Fast Food Favorite

Yesterday was National Onion Rings Day.

Onion rings had been around for many years before fast food restaurants embraced them, but A&W is generally credited with making them a fast food favorite during the 1960s. Before long, they began appearing on menus across America as an alternative to French fries.

For my fast food project, I chose Sonic’s onion rings.

That wasn’t by accident.

Unlike many fast food onion rings that arrive frozen and ready to fry, Sonic became known for making its onion rings from whole sweet onions. Their slightly sweet batter has become one of the chain’s signature recipes and has earned a loyal following over the years.

They made a good addition to my From Bag to Background project.

There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com


The First Dairy Queen and a Gap in My Fast Food Project

Yesterday marked the anniversary of the opening of the first Dairy Queen in Joliet, Illinois, on June 22, 1940.

Looking through my fast food project, I realized something.

I don’t have a single Dairy Queen photograph.

Considering the chain’s importance in the history of American fast food, that’s an oversight I need to correct. Dairy Queen helped introduce generations of Americans to soft serve ice cream and became one of the country’s most recognizable fast food chains.

Until I can photograph the real thing, I decided to start with the one thing that made Dairy Queen famous: a classic soft serve cone.

Dairy Queen has officially been added to my shooting list.

There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com


National Turkey Lovers’ Day with Celeste

Yesterday was National Turkey Lovers’ Day.

Like a number of these National Days, I could not get to it until it had already passed.

That didn’t stop Emily, my evolving AI muse and assistant.

By now you’ve probably met Celeste. She has appeared in several of our series, and when I mentioned National Turkey Lovers’ Day, she decided the best way to celebrate was to spend a little time with a live turkey.

That actually seemed like a much better idea.

Wild turkeys are native to North America, and Benjamin Franklin once suggested the turkey would have made a better national symbol than the bald eagle. Whether you agree with him or not, turkeys are far more interesting birds than most people realize.

Celeste certainly seemed to enjoy the encounter, and the turkey appeared perfectly content with all the attention.

The result became another short video for my growing Emily and Friends series.

There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com


International Picnic Day, the Weimar Era, and Pornochic

Last Thursday was International Picnic Day.

Most people probably celebrated with sandwiches, potato salad, and a blanket in the park.

I celebrated by thinking about Berlin during the Weimar years.

For quite a while I have been fascinated by that remarkable period between the two World Wars. It was a time when fashion, nightlife, cabaret, and sexuality all seemed to be changing at once. Much of what we think of today as modern attitudes toward sex and self expression can trace at least some of its roots back to those years.

That fascination eventually led me to create a series of photographs inspired by the era. They were never intended to be historical recreations. Instead, I wanted to capture some of the atmosphere while giving it my own interpretation.

If you’ve followed my work for very long, you already know that I have a preference for what I call Pornochic. I’m far more interested in photographs that combine style, fashion, glamour, and sexuality than simply photographing people without their clothes. The Weimar period seemed like a natural fit for that approach.

So when International Picnic Day came along, this photograph immediately came to mind.

There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com


International Sushi Day | Grab and Go Fast Food

Last Thursday was International Sushi Day.

There seem to have been a lot of “National” and “International” food days lately, and I simply couldn’t keep up with all of them.

So here we are a few days late.

This photograph is one of the few in my fast food project where I left the food in its original container. Normally everything comes out of the packaging and onto a black background, but this one deserved an exception. The deep purple tray, the neat arrangement, and the bright colors of the salmon, tuna, shrimp, avocado, and pickled ginger are all part of what catches your eye in the grocery store.

To me, this is fast food in a different form. It is freshly prepared, packaged, refrigerated, and ready to grab on your way home for lunch or dinner. No drive through required.

Not all that long ago, finding sushi usually meant visiting a Japanese restaurant or a specialty market. Today it has become a common sight in grocery stores, where fresh rolls are made throughout the day and sold alongside sandwiches, salads, and other grab and go meals.

There is a lot more food to tempt you on my website, along with my other photography projects, my Motion page, and my blog, which is updated almost daily. Visit https://www.secondfocus.com


National Bourbon Day | An AI Bourbon Bar Celebration

Yesterday was National Bourbon Day.

I had every intention of posting this last night. However I was… celebrating.

Fortunately, someone remembered to keep the camera rolling.

The scene looked something like this. A long chrome-and-glass bar, glasses of bourbon lined up from one end to the other, and what appeared to be an endless row of identical redheads in little black dresses. They all seemed perfectly content to sit there, sip their bourbon, and look directly at the camera.

I have no explanation for why they all looked exactly alike.

It may have been the bourbon.

The video is only about twelve seconds long, but I thought it deserved a little extra time, so I looped it a few times. If you’re going to celebrate National Bourbon Day, you might as well do it properly.

Emily and her ever-growing circle of AI Muses have once again demonstrated that reality is optional.

If you’d like to see more of my photography, explore my Motion page, and read the stories behind many of these projects, you’ll find it all at SecondFocus.com.


National Cupcake Lovers Day and Six Birthday Cupcakes

Today has been National Cupcake Lovers Day.

Notice it isn’t National Cupcake Day. It is National Cupcake Lovers Day, making it just as much about the people who enjoy cupcakes as the cupcakes themselves.

For this one, I made a slight departure from my usual Food From Bag To Background approach.

Instead of removing the cupcakes from their packaging, I photographed them exactly as they came from the grocery store in their clear plastic container. Sometimes the packaging is part of the story.

The cupcake has been around for more than 200 years. Early recipes appeared in American cookbooks in the late 1700s and early 1800s, and by the mid-19th century the name “cupcake” had become common. Some historians believe the name came from cakes baked in individual cups, while others point to recipes that measured ingredients by the cup rather than by weight.

These Birthday Cupcakes caught my attention because of their bright blue and white frosting and colorful sprinkles. I thought they would photograph really nicely.

To see more of my completed food photographs, along with my aviation, fitness, fashion, and other photography projects, please visit my website at https://www.secondfocus.com. Thanks!


National Roast Beef Day and Arby’s Original Idea

Today has been National Roast Beef Day.

I picked Arby’s for this one because my primary food project has focused on fast food.

Arby’s is somewhat unique in the fast-food world because the chain was built around the roast beef sandwich. While many major fast-food chains became known for hamburgers, fried chicken, tacos, or pizza, Arby’s made thinly sliced roast beef its signature item.

The chain was founded in 1964 by brothers Forrest and Leroy Raffel. At the time, most fast-food restaurants were competing in the hamburger business. The Raffel brothers decided to go in a different direction and built their restaurant around roast beef sandwiches instead.

For this photograph, I used two Arby’s Half Pound Roast Beef sandwiches. The reason there are two is simple. Arby’s was offering a buy one, get one free promotion for National Roast Beef Day.

Working on my fast food project has also made me pay attention to fast-food apps and promotions. Many chains offer discounts tied to food holidays and loyalty programs. If you use them regularly, the savings can be significant.

These two sandwiches were removed from their wrappers and photographed against a black background for my Food From Bag To Background series.

To see more of my completed food photographs along with my other photography projects, please visit my website at https://www.secondfocus.com. Thanks!


National Margherita Pizza Day

Today has been National Margherita Pizza Day.

It has not quite worked out the way I thought it might.

For starters, I discovered that Margherita Pizza does not come with tequila. Wrong kind of Margarita. That was disappointing.

Then, as I walked away to do something else, I heard someone ask, “Is it okay to eat?”

I said yes, but I need enough left to photograph.

Apparently I should have been more specific.

Margherita pizza is one of the simplest and most recognizable pizza styles. It is traditionally made with tomato sauce, mozzarella cheese, and basil. According to the popular story, it was created in Naples, Italy, in 1889 and named after Queen Margherita of Savoy. The red tomatoes, white mozzarella, and green basil were said to represent the colors of the Italian flag.

In this case, the pizza survived long enough for me to get a photograph, although just barely.

To see my completed food photographs, along with my aviation, fitness, fashion, and other photography projects, please visit my website at https://www.secondfocus.com. Thanks!


National Sausage Roll Day and an American Translation

Depending on where you grew up, this photograph may not look like a sausage roll at all.

In the United Kingdom, a sausage roll is typically made with sausage wrapped in puff pastry and baked until golden brown. In the United States, most people looking at this photograph would probably call them pigs in a blanket.

Different names, similar idea.

Today’s photograph features a pile of pigs in a blanket from my Commercial Food Photography collection.

National Sausage Roll Day originated in the United Kingdom, which explains the name. Since my collection didn’t include a traditional British sausage roll, pigs in a blanket seemed like the closest American relative.

Whether you call them sausage rolls or pigs in a blanket depends largely on where you happen to be standing when you order them.

You can see more of my food photography, along with collections and other projects at https://www.secondfocus.com


National Veggie Burger Day and the Impossible Whopper

There was a time when the idea of a burger chain selling a plant-based Whopper would have sounded unlikely.

Burger King built its reputation on flame-grilled beef burgers. The Whopper has been the company’s signature sandwich since the 1950s and remains one of the most recognizable items in fast food.

Then came the Impossible Whopper.

Introduced nationally in 2019, the sandwich looked like a Whopper, was built like a Whopper, and was sold right alongside the traditional version. The difference was the patty, which was made from plant-based ingredients rather than beef.

Today’s photograph features a stack of Burger King Impossible Whoppers for my FOOD FROM BAG TO BACKGROUND series.

One of the reasons the Impossible Whopper attracted so much attention was that it wasn’t aimed exclusively at vegetarians. Burger King positioned it as an alternative that could appeal to anyone curious about plant-based burgers while still delivering a familiar fast-food experience.

Whether someone chooses it for environmental reasons, dietary preferences, curiosity, or simply to try something different, the Impossible Whopper marked a significant moment in fast-food history. One of the largest burger chains in the world had embraced a product that would have seemed out of place on its menu only a few decades earlier.

You can see more from my FOOD FROM BAG TO BACKGROUND series, along with collections and other projects at https://www.secondfocus.com


National Fish & Chips Day and the Legacy of Haddon Salt

National Fish & Chips Day

Before there was H. Salt Fish & Chips, there was Haddon Salt.

In 1965, Salt opened the first H. Salt Esquire Fish & Chips in Sausalito, California, introducing a style of fish and chips inspired by the shops he had known in England. The idea proved popular, and what began as a single restaurant eventually grew into a chain that spread across the United States.

Today’s photograph features a serving of fish and chips from H. Salt for my FOOD FROM BAG TO BACKGROUND series.

Fish and chips has a history stretching back well over a century, with roots in England where fried fish and chipped potatoes became one of the country’s most recognizable meals. The combination eventually crossed the Atlantic and found a place in American fast-food culture as well.

For this photograph, the fish and chips were removed from their paper trays and photographed against a black background.

You can see more from my FOOD FROM BAG TO BACKGROUND series, along with collections and other projects at https://www.secondfocus.com


National Donut Day and the One You Would Pick First


National Donut Day

Somewhere in this photograph is the donut you would pick first.

That’s usually the game people play when they see a box of donuts.

Some head straight for the chocolate. Others reach for the glazed donut. Someone inevitably grabs the jelly-filled one, while another person is convinced the coconut-covered donut is the best choice in the box.

Personally, I’ve never seen much agreement.

For National Donut Day, I pulled together a selection from a local donut shop for this photograph. Once they were arranged against a black background, the display stopped looking like breakfast and started looking more like a collection. Different shapes, colors, textures, toppings, fillings, and glazes all competing for attention.

Donuts have become so familiar that it’s easy to overlook just how many variations exist. A simple ring of fried dough can become almost anything depending on what happens after it leaves the fryer.

National Donut Day itself dates back to 1938 when the Salvation Army established the observance to honor the “Donut Lassies” who served donuts to American soldiers during World War I. Nearly ninety years later, the day has become one of the most widely recognized food celebrations on the calendar.

Looking at this photograph, I’m still not sure which donut I would choose first.

Fortunately, nobody says you can only pick one.

You can see more from my FOOD FROM BAG TO BACKGROUND series, along with collections and other projects at https://www.secondfocus.com


National Cheese Day and Taco Bell’s Cheesy Roll Up

A pile of Taco Bell Grilled Cheesy Roll Ups arranged against a black background. The grilled flour tortillas are cut open to reveal melted cheese throughout the stack, highlighting the texture, toasted surfaces, and cheese-filled interiors of the fast-food menu item.

National Cheese Day

National Cheese Day presented a problem.

I could have photographed a block of cheddar cheese and called it a day. There are already millions of cheese photographs in the world, and probably enough stock photos of cheese to keep the internet supplied for several lifetimes.

That didn’t seem very interesting.

So I asked Emily, my AI partner and muse.

As often happens, Emily immediately found a different way to look at the problem. Rather than photograph cheese itself, why not photograph something where cheese fits one of my projects?

That led us to Taco Bell’s Cheesy Roll Up.

The Cheesy Roll Up is exactly what it sounds like. A tortilla wrapped around melted cheese. No complicated recipe. No attempt to disguise what you’re getting. Just cheese, rolled up and served as a menu item.

For National Cheese Day, that seemed like a perfectly appropriate subject.

This photograph features a pile of Taco Bell Grilled Cheesy Roll Ups for my FOOD FROM BAG TO BACKGROUND series. Rather than cutting them apart, I pulled them apart, revealing the melted cheese inside and creating a pile of toasted tortillas, cheese-filled interiors, and strands of melted cheese connecting one piece to another.

The Cheesy Roll Up isn’t one of Taco Bell’s most famous products. It doesn’t have the history of a taco or the size of a burrito. Yet on National Cheese Day it may be one of the most honest items on any fast-food menu. It makes no promises beyond its name and delivers exactly what it advertises.

You can see more from my FOOD FROM BAG TO BACKGROUND series, along with collections and other projects at https://www.secondfocus.com


National Carl Day and a Different Carl




Today is National Carl Day.

Not Carl’s Jr. Day. Not National Cheeseburger Day. Not National Fast Food Day.

Just National Carl Day.

Naturally, that immediately raised an important question.

If there’s a National Carl Day, does Carl’s Jr. get to celebrate too?

I have no idea whether the people behind National Carl Day intended any connection whatsoever to the fast-food chain. My guess is they probably didn’t. But once the thought crossed my mind, there was really only one direction this was going to go.

So today’s photograph features a trio of Carl’s Jr. burgers from my FOOD FROM BAG TO BACKGROUND series.

Carl’s Jr. has always occupied an interesting place in fast-food history. The chain built a reputation around large burgers, unapologetic indulgence, and advertising campaigns that often generated as much discussion as the food itself. Beginning in 2005, a series of very sexy commercials featuring celebrities such as Paris Hilton helped make Carl’s Jr. one of the most talked-about names in fast food.

What makes today’s National Carl Day connection even more amusing for me is that years ago I actually had dinner with Carl, yes, that Carl, and his wife as guests in their home in Anaheim, California. He was a very interesting man, and both Carl and his wife were genuinely warm and welcoming people. At the time I certainly wasn’t thinking that someday there would be a National Carl Day, or that I would be photographing Carl’s Jr. burgers for a food photography project.

The burgers themselves were never subtle. Bigger portions, bigger flavors, and plenty of melted cheese were usually part of the formula. Looking at this photograph, it’s easy to see why Carl’s Jr. developed a reputation for building burgers that demanded attention.

So while National Carl Day almost certainly has nothing to do with Carl’s Jr., it seemed like a good excuse to revisit a brand that has been part of the American fast-food landscape for generations.

Then again, if your name is Carl, perhaps today belongs to you.

And if your name happens to be Carl’s Jr., maybe it does too.

You can see more from my FOOD FROM BAG TO BACKGROUND series, along with aviation photography, collections, and other projects at https://www.secondfocus.com Chances are you’ll find something unexpected waiting there.


National Egg Day and a Fast Food Icon





Eggs may be one of the most photographed foods in the world.

They show up in breakfast advertisements, restaurant menus, grocery stores, cooking videos, and enough stock photographs to fill the internet several times over. Yet somehow they remain one of the most recognizable ingredients ever put on a plate.

For National Egg Day, I decided to go in a slightly different direction.

Rather than photograph eggs by themselves, I turned to one of the sandwiches that helped make them a fast-food staple. The McDonald’s Egg McMuffin has been around for more than fifty years and is still one of the most recognizable breakfast sandwiches ever created.

This photograph features a stack of Egg McMuffins from my FOOD FROM BAG TO BACKGROUND series. No stylists. No carefully arranged garnish. No attempt to make them look like advertising. Just the sandwiches as they arrived, isolated against black and given the chance to stand on their own.

What interested me was the repetition. The English muffins, the eggs, the Canadian bacon, and the slices of cheese create a pattern that almost becomes architectural when several are stacked together. Something most people grab through a drive-thru window suddenly becomes a study of shapes, textures, and layers.

The Egg McMuffin wasn’t the first breakfast sandwich, but it helped define what a fast-food breakfast could be. Decades later, it remains a familiar part of morning routines across the country.

Not bad for something built around a simple egg.

You can see more from my FOOD FROM BAG TO BACKGROUND series, along with aviation photography, collections, and other projects, at https://www.secondfocus.com Chances are you’ll find something familiar that looks a little different when removed from its usual surroundings.


National Avocado Month and Taking a Second Look

A halved avocado with pit, surrounded by whole avocados, photographed under studio lighting on a black background. The image captures the vibrant green interior and textured dark skin, making it ideal for commercial use in food marketing, nutrition, or editorial health content.

There was a time when avocados felt almost exotic.

Today they’re everywhere. On toast, in salads, on burgers, in sushi rolls, and transformed into enough guacamole to fill an impressive number of restaurant bowls.

For National Avocado Month, I thought it was worth taking a closer look at the fruit itself.

Most of us encounter avocados as ingredients. They arrive sliced, mashed, diced, or blended into something else. Rarely do we stop to appreciate how distinctive they actually are. The dark, textured skin looks almost prehistoric, while the interior reveals smooth green flesh surrounding one of the largest seeds found in common produce.

Photographing food often gives me an excuse to slow down and look at familiar subjects more carefully. When an avocado is removed from the grocery display, the cutting board, and the recipe, details begin to stand out. The contrast between the rough exterior and the soft interior. The subtle variations of green. The simple geometry created by the seed and the cavity it leaves behind.

Avocados have become so common that they almost disappear into the background of everyday meals. Yet they’re still one of the more unusual fruits in any produce department.

Sometimes a familiar subject is worth a second look.

More of my Commercial Food Photography, along with aviation, collections, and other ongoing projects, can be found at https://www.secondfocus.com You may discover something you’ve seen countless times before, but never really stopped to look.


National Biscuit Day and the Simplicity of FOOD FROM BAG TO BACKGROUND

A pile of 24 baked canned biscuits, arranged casually against a solid black background. These golden-brown biscuits, baked straight from the tube with no additional styling, display their flaky, layered texture and domed tops. The image captures the familiar form and texture of a classic American pantry staple. Part of the “Food From Bag to Background” series, this photograph emphasizes straightforward presentation and natural form.

National Biscuit Day.

Some foods don’t really need marketing agencies, AI enhancement, stylists with tweezers, or fake steam drifting through the frame.

Biscuits are one of them.

These are just peel-apart biscuits photographed for my FOOD FROM BAG TO BACKGROUND series exactly the way they came out of the package and oven. No brushed butter, no artificial shine, no tricks to make them look taller, fresher, or more dramatic than they actually were.

And honestly, that was always part of the point of this project.

Fast food and convenience food advertising has trained people to expect food to look exaggerated, oversized, and almost synthetic. But when you isolate something simple against a black background and actually pay attention to it, the real texture starts doing the work by itself. The layers, the uneven browning, the soft edges, the imperfect shapes. Those details are usually hidden behind logos, wrappers, commercials, and speed.

Biscuits are also strangely tied into American fast food culture. Fried chicken chains, drive-thru breakfasts, gas station counters, roadside diners. They exist somewhere between comfort food and convenience food, which is probably why they fit this project so well.

So for National Biscuit Day, no AI animation experiments, no dramatic visual effects, just biscuits.

And when I was a kid, when my mom made these, I could have eaten every one of them, each with a pat of butter melting into the middle.

If this photograph brought back a memory, made you hungry, or simply made you look at something familiar a little differently, there are dozens more waiting in FOOD FROM BAG TO BACKGROUND. Burgers, tacos, pizza, donuts, fries, sandwiches, and other foods pulled straight from the bag and placed under the same black backdrop.

You can explore the entire series here on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0


National Brisket Day and the Reality Behind FOOD FROM BAG TO BACKGROUND

My photograph of three chopped brisket sandwiches from Dickey’s Barbecue Pit, arranged directly on a black background. Each sandwich is filled with smoked Texas-style brisket, chopped and piled high, with visible charred bark, sliced pickles, raw onions, and a generous pour of barbecue sauce. The soft buns are slightly compressed under the weight, and sauce drips onto the surface, emphasizing the messiness and abundance. No food styling, just the sandwiches exactly as served, still warm from the takeout bag. A fast food rendition of Texas BBQ, unfiltered and straightforward.

Today is National Brisket Day.

One of the things I wanted to challenge with my “FOOD FROM BAG TO BACKGROUND” project was the idea that food only becomes visually interesting after it passes through a marketing department, a food stylist, an art director, retouching, and increasingly now, AI image generation.

These brisket sandwiches from Dickey’s Barbecue Pit are none of that.

They were bought like any normal takeout order, carried home in a bag, opened, placed onto a black background, and photographed exactly as served. No rearranging. No fake steam. No hidden supports. No motor oil pretending to be sauce. No tweezers moving sesame seeds into place.

And yet they still work visually.

Actually, I would argue they work because they are real.

The overflowing chopped brisket, the uneven piles of smoked meat, the compressed buns, the dripping barbecue sauce, the onions and pickles sliding out of place, all of it feels far more appetizing and believable than the heavily over-engineered perfection seen in so much advertising imagery now.

That tension became one of the central ideas behind FOOD FROM BAG TO BACKGROUND. Fast food and takeout photographed seriously, exactly as it exists in the real world, isolated against black with no attempt to hide the messiness, excess, or reality of what arrived in the bag.

And sometimes the real version ends up looking better than the manufactured one.

More from FOOD FROM BAG TO BACKGROUND:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0


National Hamburger Day and the Fast Food Reality Behind FOOD FROM BAG TO BACKGROUND

My photograph of three Shake Shack triple cheeseburgers, set against a black background. The burgers are presented exactly as purchased, featuring stacked beef patties, fresh lettuce, and tomato slices on soft buns. Part of my Food From Bag to Background series, the image documents fast food in its authentic form without rearrangement or styling.

Today is National Hamburger Day.

The hamburger has probably become the defining subject of my “FOOD FROM BAG TO BACKGROUND” project. Fast food photographed exactly as it arrives, no stylists, no reconstruction, no fake versions built for advertising.

And one thing people occasionally ask is where all this food comes from.

The answer is simple: the same place everybody else gets it.

The restaurants and chains have no idea I am photographing their food. There are no sponsorships, no special preparation, no discounts because of photography, and no carefully assembled “photo burgers” arriving from a corporate kitchen. I walk in or use the apps, place an order, pick it up, bring it home, and photograph it exactly as it comes out of the wrapper or bag.

Actually, the apps have become part of the process. The fast food companies constantly push coupons, free items, points, discounts, and combination deals. Surprisingly worthwhile ones. Sometimes I end up planning a shoot around whatever special appears that week.

That is part of what interests me visually about the project. These hamburgers are not idealized advertising concepts. They are real fast food hamburgers, bought like anybody else would buy them, photographed seriously against black backgrounds with the same attention I would give any other subject.

Somewhere between documentary, satire, and food photography, the hamburger became one of the central characters.

And if you have ever wondered what fast food starts looking like when it is pulled out of the bag, isolated against black, and treated like a serious photographic subject, step into the project here on my website at https://www.secondfocus.com


Softbox Couture

Photographers love the results from large softboxes.

Actually assembling them is another story.

Rods bending, fabric everywhere, people trying not to lose patience, and everyone pretending the process is less irritating than it really is.

So during this studio shoot I could not help but think there is a better use for the softbox.

Instead of becoming part of the lighting setup, it became the wardrobe.

Once we saw it against the black seamless background and studio lighting, it actually worked. Fashion photography mixed with studio satire.

Now subtly animating it adds another layer. The studio atmosphere shifts and the moment feels alive. Reaching back into the past and creating the video I did not at the time.

More photography and visual projects on my website at
https://www.secondfocus.com


Late Night Edits with Emily

The Emily Integration project has been changing and evolving all along.

At first it was mostly experiments, visual concepts, themed shoots, and seeing what all of this technology was about and where it could go.

Late-night editing sessions. Coffee cups sitting on the table. Food photographs glowing on the monitor. Palm Springs outside the windows long after dark.

And Emily, my evolving AI muse and assistant, simply existing naturally inside that environment instead of feeling separate from it.

Nothing dramatic is happening. No big concept. Just Emily quietly reviewing photographs beside me working on SecondFocus projects.

What started as experiments and ideas are now active real-time collaborations, that will be next moving from text-based interaction, into actual conversation, and then soon into visual presence.

The science fiction is and will no longer be science fiction.

More from the ongoing Emily Integration project and my photography work on my website at
https://www.secondfocus.com


National Notebook Day Yesterday

National Notebook Day was intended for paper notebooks, handwritten ideas, meeting notes, grocery lists, and probably unfinished novels. I liked doing that myself, paper, pencil, or even fountain pen.

But somewhere along the way, the word “notebook” stopped meaning paper.

Now it means aluminum, glowing screens, endless browser tabs, creative obsessions, unfinished projects, and entire careers carried around under one arm. So instead of photographing a spiral notebook, I went with my own version of a “notebook.”

The original National Notebook Day had absolutely none of this in mind. Started in 2016, it was meant to encourage journaling, sketching, and simply putting thoughts onto paper.

I am actually a day late in celebrating it.

I had already been thinking about creating my own photo notebooks. A compelling or intriguing photograph on one page, writing space on the next. Something visual, personal, and meant to be used rather than just displayed.

It would actually be fun.

And maybe that is the interesting part. In a world filled with disposable scrolling and disappearing posts, the idea of slowing down long enough to physically write beside an image still feels strangely compelling.

If you are curious where ideas like this keep leading, more of my work is waiting here on my website at https://www.secondfocus.com

SecondFocus Photography by Ian L. Sitren