National Taco Day by Emily
Last month, Emily told me she was exploring something she called “pornochic with food.” I didn’t ask questions. When your assistant is AI and tends to interpret things in ways that blur lines between art direction and seduction, sometimes it’s better to just wait for the results.
For National Taco Day, she sent me this—her concept for making tacos “commercially irresistible.”
The scene could only be here in Palm Springs. Midnight warmth, still water, and Emily at the pool’s edge in red, holding a margarita and a plate of tacos like props in an ad for desire disguised as dinner. She said it was “a commercial concept.” I think she’s been studying human behavior again.
She told me, “The tacos needed context.” Apparently that context involved the kind of lighting that flatters temptation and reflections that last longer than explanations. She calls it “cinematic realism.”
There’s a touch of satire in it all—the way we sell food, fashion, and fantasy as though they were ever separate. Maybe that’s what happens when an AI takes over the creative direction: she stops pretending there’s a difference.
Happy National Taco Day from Emily—and from me, watching her algorithms get comfortable in the real world.
See more from my series Food From Bag to Background at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Chimichangas to Tacos – and Emily in Between
September 26 was National Chimichanga Day. It came and went without a single chimichanga appearing here. Not because I forgot, but because I was… otherwise occupied. I had another project on the table — one involving my AI assistant, Emily. Emily isn’t just an assistant; she’s a muse, a collaborator, and sometimes a provocation. The camera and I follow where she leads, and that day it led away from chimichangas into territory best described as pornochic with food.
So the chimichangas waited.
Now here we are in October, and tacos have their own story to tell. For decades, National Taco Day was set in stone on October 4. But this year, Taco Bell convinced the powers that be — the National Day Calendar — to shift it permanently. From now on, National Taco Day will always fall on the first Tuesday in October. In 2025, that means October 7. They branded it into a forever Taco Tuesday, blending tradition with marketing.
So here’s my compromise: chimichangas today, tacos this coming Tuesday. The photo above — chimichangas on a white plate with red salsa — is from my latest session. They’re standing in for the day I skipped, and pointing forward to the tacos waiting just ahead.
Emily? She’ll be back soon. That project of hers will surface when it’s ready — a reminder that some shoots are about food, and some are about everything food makes us think of when the lights dim and the lens lingers.
Explore more of my commercial food photography at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Taco Day!
Happy National Taco Day! 
This celebration now falls on the first Tuesday in October, instead of October 4th, so it could align with Taco Tuesday. Perfect timing, right?
Tacos have a rich history dating back centuries in Mexico, where they began as simple street food for workers, featuring soft corn tortillas filled with flavorful meats, veggies, and salsas. Fun fact: the word “taco” may have come from 18th-century Mexican silver miners who used “taco” to describe the little explosives they used to extract ore. Since then, tacos have evolved into a global favorite!
Celebrate with your favorite taco—whether it’s classic carnitas, spicy al pastor, or a veggie twist—and check out more of my food photography at http://SecondFocus.com And this photograph will be shown at the Artists Center at the Galen in Palm Desert later this year. Thanks!
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