The Most Popular Vegan Food Isn’t Lettuce
According to Google searches, the most popular vegan food in the world right now is cake — rich, frosted, indulgent. Proof that even in vegan form, people still crave pleasure.
But when most people hear vegan, they don’t picture dessert. They picture lettuce — green, crisp, unmistakably vegan. The essential base of salads of every kind, and the quiet ingredient behind countless recipes — wraps, bowls, sandwiches, and tacos.
So that’s what I photographed. Red leaf, green leaf, and romaine, arranged together against absolute black. No plate, no dressing. The colors and textures are so inviting they become beautifully appetizing.
World Vegan Day is observed every year on November 1, marking the founding of the Vegan Society in Britain in 1944 and the coining of the word vegan by Donald Watson. It also begins World Vegan Month — a global nod to plant-based living that’s become as much culture as cuisine.
For more, visit my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
A Salad? On National Drive-Thru Day?
Yes, I realize the timing.
It’s National Drive-Thru Day — a moment made for burgers, tacos, chicken sandwiches, and anything handed to you through a window in under 30 seconds. Meanwhile, here I am posting a photo of… salad.
This isn’t part of my From Bag to Background project, which documents fast food in all its honest, unapologetic glory. No, this one came from a grocery store, not a drive-thru. A bagged salad mix — iceberg lettuce, shredded carrots, red cabbage — plated and lit like it was headed for a cookbook instead of a combo meal.
It’s a departure, but still part of the story. While most of my food photography embraces the fast and familiar reality of what we actually eat, there’s room in my Commercial Food Photography gallery for the occasional raw vegetable.
👉 View the gallery here at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
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