Ten Hot Dogs and a Bite of History
Ten hot dogs from Wienerschnitzel—five with mustard, five with kraut—and photographed them just as they came. Did have to add the mustard from the little packets but otherwise no styling. No filters. Just fast food, lined up against a black background. It’s National Hot Dog Day, and this looks about right.
Americans consume around 20 billion hot dogs a year—an average of 70 per person. The hot dog’s rise began in the late 1800s via German immigrants, exploded with Coney Island vendors, and hasn’t slowed down since.
Wienerschnitzel entered the picture in 1961 thanks to John Galardi, a 23-year-old who started out sweeping floors for Glen Bell—the guy who would go on to found Taco Bell. Galardi turned down Bell’s offer to buy a taco stand and instead took a shot at hot dogs. His wife found the name Wienerschnitzel in a cookbook. Galardi thought it was ridiculous. Three days later, he opened the first stand anyway on Pacific Coast Highway in Wilmington, California.
More than 60 years later, the chain claims over 300 locations and a few hundred million hot dogs served.
These? Just twelve, straight from the drive-thru. Shot for my “From Bag to Background” series:
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Sonic Hot Dogs for Memorial Day
Memorial Day might be known for backyard grills, parades, and remembrance—but let’s not forget the American tradition of food, and especially fast food.
This photo features a stack of Sonic hot dogs—five All-American dogs topped with ketchup, mustard, relish, and chopped onions, and five Chili Cheese Coneys loaded with beef chili and melted cheddar. They were ordered with standard condiments, photographed unaltered, and presented exactly as served. No stylists, no tweaks. Just how they looked coming out of the bag.
Part of my ongoing From Bag to Background series, this shoot keeps the focus on the food itself—raw, excessive, and unmistakably American. The visual contrast of bright toppings against a black background amplifies what these items really are: edible symbols of road trips, summer, and casual indulgence.
Sonic Drive-In has been a fixture of American car culture since 1953, when it began as a root beer stand in Shawnee, Oklahoma. It quickly expanded into a nationwide chain known for its curbside service, carhops on roller skates, and all-American menu. Hot dogs—especially chili dogs—have been a core part of that menu since the early days, long before the arrival of the footlong in 2010. Sonic’s hot dogs remain rooted in drive-in tradition, served fast, topped generously, and wrapped in foil like a handshake from another era.
To see the full From Bag to Background series, visit the gallery on my website at SecondFocus.com
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