National Hot Dog Day: Emily Found the View
Today Emily insisted she knew the perfect place to celebrate National Hot Dog Day.
I assumed she meant the hot dogs.
Instead, she led me to a little beachside stand where the sunset competed with the menu. The hot dogs were excellent, but I have to admit I spent almost as much time looking at the ocean.
One of the things I enjoy about working with AI is that it lets me create places that don’t exist quite the way I imagine them. Sometimes it’s about the food. Sometimes it’s about the atmosphere. Sometimes it’s simply about seeing whether an idea in my head can become a moving image.
This one turned into a summer evening with good company, a classic hot dog, and a view worth staying for.
You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com
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I Guess It Is Fast Food If It Travels at Freeway Speed
I guess it is fast food if it travels at freeway speed.
That was my first thought when the Oscar Mayer Wienermobile rolled into Palm Springs this weekend.
Although it looks like something from a cartoon, the Wienermobile has a remarkable history. The first one was commissioned in 1936 by Carl Mayer, the nephew of Oscar Mayer, as a rolling advertisement for the company’s hot dogs. Nearly ninety years later, it has become one of the most recognizable promotional vehicles ever created, with generations of Americans spotting it at parades, fairs, festivals, and community events across the country.
The Wienermobile I photographed is one of the newest in the fleet, having been built in 2024. While it carries nearly nine decades of history, it spends most of its time doing exactly what it was designed to do, traveling America’s highways, making appearances, and bringing smiles wherever it stops.
A big part of that tradition belongs to the people behind the wheel. Oscar Mayer selects recent college graduates to spend a year traveling the country as Hotdoggers, serving as ambassadors for the brand. Pictured here are Aiden Jaffe, known as “All Beef Aiden,” and Lauren Trippeer, whose Hotdogger name is “Lucky Dog Lauren.” They spend their year introducing visitors to one of the most famous vehicles on the road and answering questions about the Wienermobile wherever it stops.
I photographed the Wienermobile from every angle, including the surprisingly well-appointed interior, for syndication through ZUMA Press, but this photograph seemed to tell the story best.
You can see more photography, motion, projects, and my Blog at SecondFocus.com
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July 12, 2026 FOLLOW UP
It isn’t everyday that photos of the Wienermobile make the “BREAKING NEWS from LAST 24 HOURS”!
July 4th and the USA Celebrates… the Hot Dog!
About 150 million hot dogs are eaten on July 4th alone.
For this photograph, I went with hot dogs from Wienerschnitzel, a chain that started in Southern California in 1961 with a single hot dog stand opened by John Galardi. Today, Wienerschnitzel calls itself the world’s largest hot dog chain and says it serves more than 120 million hot dogs a year.
The Wienerschnitzel basics have never changed. Mustard Dog. Kraut Dog. Chili Dog. Chili Cheese Dog. I personally remember when a Mustard Dog was 15 cents and a Kraut Dog was 18 cents. That was a long time ago, but the idea is still the same. A hot dog in a bun, a few toppings, and somehow it still fits July 4th perfectly.
You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com
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National Onion Day and the Most Common Ingredient in My Fast Food Project
Today is National Onion Day.
Onions may not get much attention by themselves, but they are one of the most important ingredients in cooking. Whether they’re sliced onto burgers, diced into chili, caramelized for soups, battered into onion rings, or mixed into countless other dishes, it’s hard to imagine a kitchen without them.
After three years of photographing fast food, I realized onions have probably appeared in more of my photographs than any other single ingredient. They show up on burgers, tacos, pizzas, hot dogs, sandwiches, onion rings, salads, and dozens of other menu items.
For this photograph, I decided to make the onions themselves the subject. White, yellow, and red onions are shown whole, halved, sliced, and separated into rings, revealing the remarkable variety of colors, shapes, and patterns hidden beneath their skins.
There is much more to see on my website, including my photography galleries, my blog, and my growing Motion page. Visit https://secondfocus.com
Ten Hot Dogs and a Bite of History
Ten hot dogs from Wienerschnitzel—five with mustard, five with kraut—and photographed them just as they came. Did have to add the mustard from the little packets but otherwise no styling. No filters. Just fast food, lined up against a black background. It’s National Hot Dog Day, and this looks about right.
Americans consume around 20 billion hot dogs a year—an average of 70 per person. The hot dog’s rise began in the late 1800s via German immigrants, exploded with Coney Island vendors, and hasn’t slowed down since.
Wienerschnitzel entered the picture in 1961 thanks to John Galardi, a 23-year-old who started out sweeping floors for Glen Bell—the guy who would go on to found Taco Bell. Galardi turned down Bell’s offer to buy a taco stand and instead took a shot at hot dogs. His wife found the name Wienerschnitzel in a cookbook. Galardi thought it was ridiculous. Three days later, he opened the first stand anyway on Pacific Coast Highway in Wilmington, California.
More than 60 years later, the chain claims over 300 locations and a few hundred million hot dogs served.
These? Just twelve, straight from the drive-thru. Shot for my “From Bag to Background” series:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Sonic Hot Dogs for Memorial Day
Memorial Day might be known for backyard grills, parades, and remembrance—but let’s not forget the American tradition of food, and especially fast food.
This photo features a stack of Sonic hot dogs—five All-American dogs topped with ketchup, mustard, relish, and chopped onions, and five Chili Cheese Coneys loaded with beef chili and melted cheddar. They were ordered with standard condiments, photographed unaltered, and presented exactly as served. No stylists, no tweaks. Just how they looked coming out of the bag.
Part of my ongoing From Bag to Background series, this shoot keeps the focus on the food itself—raw, excessive, and unmistakably American. The visual contrast of bright toppings against a black background amplifies what these items really are: edible symbols of road trips, summer, and casual indulgence.
Sonic Drive-In has been a fixture of American car culture since 1953, when it began as a root beer stand in Shawnee, Oklahoma. It quickly expanded into a nationwide chain known for its curbside service, carhops on roller skates, and all-American menu. Hot dogs—especially chili dogs—have been a core part of that menu since the early days, long before the arrival of the footlong in 2010. Sonic’s hot dogs remain rooted in drive-in tradition, served fast, topped generously, and wrapped in foil like a handshake from another era.
To see the full From Bag to Background series, visit the gallery on my website at SecondFocus.com
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