Photography by Ian L. Sitren

Posts tagged “McDonald’s breakfast

National Egg McMuffin Day

Behold the architecture of the American morning.

Not a sunrise. Not a quiet kitchen. Not a cast-iron skillet passed down three generations. An Egg McMuffin.

In 1971, Herb Peterson, a McDonald’s franchisee in Santa Barbara, developed the Egg McMuffin as a portable adaptation of Eggs Benedict. Peterson was part of the early generation of McDonald’s operators who worked closely within the system but were willing to experiment. His breakfast concept would eventually redefine the company’s morning business and influence the broader fast-food industry.

He looked at Eggs Benedict and asked a practical question: what if it had to survive traffic? The result was less brunch and more engineering. A freshly cracked egg cooked in a metal ring for geometric precision. Canadian bacon cut to fit the circumference. American cheese calibrated to melt on schedule. An English muffin built to hold the structure together without collapsing under pressure.

By 1975 it went national. And just like that, breakfast stopped being something you sat down for. It became something you drove with.

The Egg McMuffin didn’t just succeed, it multiplied. The Sausage McMuffin replaced Canadian bacon with a pork patty, heavier, louder, unapologetic. The Sausage McMuffin with Egg combined both impulses into one edible escalation. Competitors followed with croissants, biscuits, wraps. Different shapes, same formula: egg, cheese, meat, mobility.

An entire industry recalibrated itself around the idea that mornings should be efficient.

Now, more than fifty years later, today, National Egg McMuffin Day marks the acknowledgment of a sandwich that changed how America eats before 10:30 a.m.

For the record, I really like the Sausage McMuffin with Egg. It is denser, saltier, less restrained. If you are going to commit to the system, you might as well lean into it.

So I stacked eight of them against black. No wrapper. No logo. No golden arches. Just product. Symmetrical. Predictable. Familiar. Industrial, yes. But also effective.

Because this isn’t just breakfast. It’s infrastructure.

More from “Food From Bag To Background” at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0


McDonald’s Hotcakes for National Pancake Day

Today is National Pancake Day. Instead of a diner short stack or some homemade recipe, I went with McDonald’s Hotcakes — straight from the bag, nothing styled, nothing staged. A little butter on top, a trace of syrup soaking in, and that’s it.

McDonald’s has been serving Hotcakes since 1977, one of the longest running items on their breakfast menu. They’ve become part of morning routines across the country, often ordered alongside the Egg McMuffin or a hash brown. For decades, they’ve been sold by the millions every year, making them one of the most widely eaten versions of pancakes in the United States.

And why “Hotcakes” instead of pancakes? The name goes back to an older American expression — “selling like hotcakes” — a 19th-century phrase meaning something that sells quickly and in large numbers. McDonald’s leaned into that history, choosing a word that already carried the sense of popularity and fast service.

That’s exactly why they belong in my From Bag to Background series. This project is about photographing fast food exactly as it comes, against a solid black background. Pancakes, burgers, tacos, sandwiches — all taken out of the wrapper and put in front of the camera. No props, no plating, no food stylist.

See more of my fast food photographs in From Bag to Background at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0