International Waffle Day Today, From Eggo to Everything Else
Most people don’t think twice about waffles. But they probably should.
Because somewhere between a homemade Belgian waffle and a frozen Eggo waffle, something distinctly American happened.
My version today starts in the freezer.
A stack of Eggo waffles, heated, finished with syrup, and placed onto a black background. No garnish, no pretense. Just the product, exactly as it shows up in kitchens across the country.
Eggo waffles date back to the 1950s, originally created by brothers Frank, Anthony, and Sam Dorsa. They were first called “Froffles”, a combination of frozen and waffles, before the name Eggo took over. By the 1970s, the brand became a staple in American households, helped along by a simple idea, waffles without the work.
But waffles themselves go much further back.
Early versions trace to medieval Europe, where patterned irons were used to cook thin batter between heated plates. By the time Belgian waffles were introduced to the United States at the 1964 New York World’s Fair, waffles had already evolved into something more refined, lighter texture, deeper pockets, and often served with fruit, cream, or powdered sugar.
Today, the spectrum is wide.
On one end, you have carefully plated waffles in restaurants, topped with berries, whipped cream, and sauces, presented as something closer to dessert than breakfast.
On the other, you have this.
Straight from the freezer, into the toaster, onto the plate.
And that may be the more honest version.
No ceremony. No reinvention. Just something quick, familiar, and widely understood.
That’s where my food photography, pornochic photo adventures, and more can be found on my website at https://www.secondfocus.com
National Waffle Day: Waffles and Whipped Cream
Waffles have traveled a long road in American culture — from colonial hearths to diners, hotel buffets, and even novelty cones for ice cream. They’ve been loaded with fried chicken, drenched in syrup, and adapted countless ways since Dutch settlers first brought them here in the 1600s.
August 24th marks National Waffle Day in the United States. The date commemorates the 1869 U.S. patent issued to Cornelius Swartwout for the waffle iron.
For this year’s occasion, I photographed waffles covered in generous swirls of Reddi Wip whipped cream. Mention whipped cream in American pop culture and you can’t ignore Herb Alpert & the Tijuana Brass — the 1965 album Whipped Cream & Other Delights, famous for its cover of model Dolores Erickson nude, wearing nothing but whipped cream, became an icon of its era. Here, the whipped cream might be less suggestive, but it remains just as central to the scene.
It’s a reminder that sometimes food doesn’t need embellishment or styling. Straight from the can, straight from the toaster oven, and straight to the camera.
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Wings and Waffles for National Chicken Wing Day
Today is National Chicken Wing Day, and I decided to do something a little different. Instead of photographing just wings, I thought—why not stack them on waffles? A twist on the classic chicken and waffles that has been a Southern comfort food staple for generations.
Chicken and waffles has deep roots in American food history. Its origins trace back to the late 1800s and early 1900s, where fried chicken and waffles were served together in the South. The pairing later became iconic in Harlem’s jazz clubs during the 1930s and 40s, offered as a hearty dish for late-night musicians and patrons—too early for dinner, too late for breakfast. Over time, it became a combination that blends sweet, savory, and crispy textures in one plate.
As for National Chicken Wing Day, that’s thanks to Buffalo, New York—the city credited with creating the Buffalo-style wing in 1964 at the Anchor Bar. Teressa Bellissimo is said to have fried leftover chicken wings for her son and his friends, tossing them in a spicy sauce and serving them with celery and blue cheese. The idea took off. By 1977, Buffalo declared July 29th as National Chicken Wing Day, cementing the city’s claim to the now-famous bar food.
So here we are—Buffalo wings meet Belgian waffles, photographed just as they were plated. No styling, no tricks. A nod to both a food holiday and an enduring classic that continues to reinvent itself.
Take a look at more of my work in my Commercial Food Photography gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
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