Photography by Ian L. Sitren

Posts tagged “photography culture

Softbox Couture

Photographers love the results from large softboxes.

Actually assembling them is another story.

Rods bending, fabric everywhere, people trying not to lose patience, and everyone pretending the process is less irritating than it really is.

So during this studio shoot I could not help but think there is a better use for the softbox.

Instead of becoming part of the lighting setup, it became the wardrobe.

Once we saw it against the black seamless background and studio lighting, it actually worked. Fashion photography mixed with studio satire.

Now subtly animating it adds another layer. The studio atmosphere shifts and the moment feels alive. Reaching back into the past and creating the video I did not at the time.

More photography and visual projects on my website at
https://www.secondfocus.com