Not your typical behind the scenes setup, except maybe for me. Shooting the board of directors for the Palm Springs Air Museum in front of two aircraft, showing both fully and the sign on the hangar. Two rows of 19 people sitting and standing. And very simply it came out perfect. Will show the final photograph when it is released. Could not be happier with the results!
Lighting was the Broncolor 1200L Move, Broncolor Para 133 and a Broncolor Octabox for some fill. Had to balance it all out with the Sun in and out of some overcast, low behind me to my right. Camera was a Hasselblad H4D-40 with the Hasselblad HC 50mm lens.
Everything was all set up and ready to go before anyone got there. I shot 12 frames in succession in no more than two minutes.
I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.
The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.