Photography by Ian L. Sitren

Posts tagged “behind the scenes

Behind The Scenes YouTube Featured

Behind the scenes with Kerstin Schulze. An amazing athlete and actress currently starring in a YouTube produced original series. Featured in many major brand television commercials. A day spent creating publicity photos, and photos and videos and for an upcoming behind the scenes workout series. Watch for it, Kerstin is an inspirational and extraordinary woman!

Photo shoot notes… Makeup by the Estee Lauder featured artist Blanche LeBeau. The amazing hair styling by Phatara Chavis. My assistant for the day, the multi-talented behind and in front of the camera Shauna Toerner. Video shot on Fujifilm X-Series cameras and lenses. Photographs shot on a Hasselblad digital camera system. Lighting by Broncolor. Location, FD Photo Studio in downtown Los Angeles.

For shoot inquiries, feature and advertising, please contact me at Ian@SecondFocus.com Thanks!


Behind The Scenes Amazon Fitness

Behind the scenes from our photo and video shoot yesterday, Sunday in Los Angeles. Video and comments by my assistant for the day, the very talented Shauna Toerner.

The incredible athlete, actress and standout personality, Kerstin Schulze. And Estee Lauder featured Makeup Artist Blanche LeBeau. At FD Studio, downtown Los Angeles.

The actual videos shot on Fujifilm X-Series cameras. Photographs shot on a Hasselblad digital camera system. Lighting with a Broncolor Move and Para 133. So much fun! Thank You All!

Kerstin-Wet_Stage-BTS-1


Softbox Dilemma

I always have problems getting the softbox together. Lucky for me my model Amber Flowers knew exactly what to do with it. Shot on Hasselblad digital and Broncolor lighting.

Amber Flowers

 


Not Typical BTS

Not your typical behind the scenes setup, except maybe for me. Shooting the board of directors for the Palm Springs Air Museum in front of two aircraft, showing both fully and the sign on the hangar. Two rows of 19 people sitting and standing. And very simply it came out perfect. Will show the final photograph when it is released. Could not be happier with the results!

Lighting was the Broncolor 1200L Move, Broncolor Para 133 and a Broncolor Octabox for  some fill. Had to balance it all out with the Sun in and out of some overcast, low behind me to my right. Camera was a Hasselblad H4D-40 with the Hasselblad HC 50mm lens.

Everything was all set up and ready to go before anyone got there. I shot 12 frames in succession in no more than two minutes.


Windy Modeling

Some more posing behind the scenes with model Xtine at Bombay Beach at the Salton Sea. The BTS video here was not lit. Sun directly behind her. Lighting the photo shoot was with a Broncolor white beauty dish held by my assistant with a Broncolor 1200L Move pack. I was using a Hasselblad digital camera system.

Note the very windy conditions. I have seen photographers bring soft boxes and umbrellas out here for light modifiers and try to put them on light stands. Not a good plan. The wind just turns that stuff into kites.

Another point is having a model who can pose without being micro-managed. The model will not be able to hear you over the wind noise. So your discussion of posing will all be between “takes”.


BTS For Ad Campaign

I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then  grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.

The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.


Trying To Be Social Media Safe

I try to remember in photo shoots to create some Social Media safe work. A lot of my photography goes toward being “edgy editorial” or sometimes called “fashion nude” or “porno chic”, a term used to describe the photography of Helmut Newton, mainstream fashion photographer Mario Testino, and now most recently, the fashion house of Yves Saint Laurent . So here I asked Kajira to keep things covered up. It kind of worked.