National Twinkie Day
Some things don’t change.
Today is National Twinkie Day, and instead of creating something new, I went back to this photograph. You may have seen it before. It’s still the most licensed food image I’ve made.
That says something.
Not about effort, or originality, or even the subject. Just about what holds attention. A pile of Twinkies, cut open, stacked, and stripped of everything except what they are.
A sponge cake with a cream filling that hasn’t changed much over the years. No reinvention, no seasonal variation, no attempt to become something else.
And yet it keeps working.
So instead of chasing something new for the sake of it, I came back to this. Because sometimes the most effective image is already sitting there, doing exactly what it was meant to do.
My commercial food photography gallery can be viewed at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Twinkies, Twenty of Them
Twinkies, twenty of them for National Twinkie Day today!
April 6, 1930 — James Dewar invents the Twinkie in River Forest, Illinois. He names it after a roadside ad that read: “Twinkle Toe Shoes — the kids’ favorite”. Banana filling at first. Vanilla took over during WWII, and never left.
Since then, they’ve been everywhere: bunkers, lunchboxes, courtrooms, campaign speeches, urban legends. They were discontinued in 2012, mourned like pop stars, then brought back in 2013. This is nostalgia. And a little bit of history.
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