When I announced that I had added a Hasselblad digital medium format camera system to my equipment, it generated a lot of interest. I received lots of messages and have been asked about it personally from photographers, models and people generally.
My decision to go Hasselblad, after trying out pretty much every high end camera system, came back to this one photo I shot of bodybuilder Travis Elywhen I first tried it out on a real photo shoot. Click on it to really get a look. The completely real colors, skin tone and definition were exactly what I wanted. It is more than a photograph, seemingly a duplicate of reality.
There are other reasons I chose Hasselblad. It is a legendary manufacturer of cameras made famous when chosen by NASA in 1962 to be the cameras to go into outer space. And of course used by so many famous photographers in the past and today. So who is next in front of my Hasselblad?