Photography by Ian L. Sitren

Posts tagged “advertising photography

Gallery Show To Be Seen?

Kind of funny that people expect that because I typically am not interested in doing gallery shows that my work is not seen. More people have seen my photography in a month than most will be seen in their entire lifetime.

From bodybuilding and fitness to fashion and now aviation, my photographs have been in ads and magazine features, major newspapers, motion pictures, news broadcasts, brochures and billboards around the world.

This one is among my latest, a full wall size backlit display for the Palm Springs Air Museum at the Palm Springs International Airport. A few million people in a year will see this one. Thanks!


Xtine The Photo From the BTS Video

My Bombay Beach photo shoot at the Salton Sea with model Xtine. Yesterday I shared a behind the scenes video of her posing here at this spot. This is one of the photos from that “take”.

The Sun was intense and almost directly behind her. My lighting was a Broncolor white beauty dish held by my assistant pointed 45 degrees to her from her right. It was powered by the Broncolor 1200L Move pack. I like the beauty dish out there to withstand the winds and for the power.

The camera is my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens. Without question my favorite Hasselblad lens.

Here is the link to the behind the scenes posing video here on my Blog…


Typical Santa In A C-47 Photo Shoot

Just one of my typical photo shoots where I am photographing Santa Claus flying in the doorway of a C-47. Will be doing more like that this week too! Bring yourself and the kids out to the Palm Springs Air Museum this Saturday and Sunday, December 9 & 10 to see Santa fly, and they can play in the snow too!

Santa Arriving In His C-47 "What's Up Doc?"

Xtine At Salton Sea

Model Xtine adding some color to the apocalyptic environment of the Salton Sea. Our photo shoot at Bombay Beach.

For my photographer friends; my Hasselblad digital camera system and Broncolor lighting. So here was the problem… I really wanted to use this framing of the posts with the Salton Sea directly behind her. But I also had really intense Sun directly behind her.

So a white Broncolor beauty dish to my left at about a 45 degree angle to her just outside the frame held by my assistant. Powered by a Broncolor 1200L Move pack. It was also very windy so any big light modifiers would have been a problem.

The camera was my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens.



Golden Hour

The time at Sunrise and Sunset when the light is just right for photographs. I was asked yesterday in an interview if that is when I try to do most of my photography. The answer is yes and no. If it works out that way, ok. But more often than not it doesn’t, so you have to make it work. And especially when you have very bright hot overhead Sun much of the time.

The first step, someone gorgeous and fun in from of your camera, Maria Bertrand. Next step, an incredible Makeup and Hair Stylist, Blanche LeBeau. Third step, wonderful lighting and reliable equipment, Broncolor. Finally the superb Hasselblad digital camera system. See! Wasn’t that easy!

Maria Bertrand Poolside


Gym Shoot!

Been waiting to do your gym photo shoot with me? Time to get it going! To this day I am still one of the best known and most published bodybuilding and fitness photographers on the planet. Let’s do it! Send me an e-mail to Thanks!

Photographing Robert Hatch

Robert Hatch during a photo shoot which became the cover photo and multi page feature in Planet Muscle Magazine.

Good Company!

Outstanding to be in such great company… On the Hasselblad Facebook page with my good friend and wonderful photographer Manuello Paganelli.

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