APA Sourcebook 2020
Very pleased to again be in the APA Sourcebook 2020. Published annually by the American Photographic Artists, the print edition is distributed to advertising agencies, editorial publications, design firms and select companies around the USA. Model Randalene Sargent.
This Would Be Better
Doing some more photo shoots poolside would make sheltering in place much better.
With My Hasselblad
A photograph that has almost become iconic and used endlessly for the Palm Springs Air Museum. I do not think it would have happened had I not shot it with my Hasselblad.
Xtine At Bombay Beach
Model Xtine in our photo shoot at Bombay Beach, Salton Sea. Hasselblad Digital camera system and Broncolor lighting. Thanks!
Are We Done With Mediocrity?
El Día de Muertos
El Día de Muertos photo shoot with Natalie Lyle. Makeup and hair styling also by Natalie Lyle. So very outstanding!
Cheat Day At Women.com
Very excited to see my photo shoot appear on Women.com. That covers a huge part of the population! For my client “Cheat Day Land“.
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Introducing L.A.’s Newest Interactive Pop-Up Museum, Cheat Day Land Pop-up museums have become the new norm in L.A.
From the Museum of Ice Cream to Happy Place, not a month goes by where there isn’t a new one to check out. October is no exception.
This month, the immersive new exhibit Cheat Day Land will open its doors in the L.A. Arts District. For those of you who were lucky enough to visit MOIC, you’ll find the space deliciously familiar.
Unlike its predecessor, Cheat Day Land is dedicated to, you guessed it, cheat days. With rooms dedicated to everything from donuts and chocolate to burritos and cereal, there are no shortage of photo ops for your social media or things for the kids to climb on or jump in.
Check it out and go visit! https://cheatdayland.com
Thanks!
And Thank You to the people who made the photo shoot work so well. The incredible featured Estee Lauder MakeUp Artist Blanche LeBeau. And my assistant for the day who also shot much of the video, Shauna Toerner.
Riding Donuts!
Start your day with a donut! A Cheat Day anyway at Cheat Day Land!
Cheat Day Land is the celebration of food and experience. An Immersive pop-up museum. An experience lending its energy to the idea of treating yourself with a cheat day; because you deserve it. Your cheat day begins October 1, 2018 in the Arts District of downtown Los Angeles. Check it out at https://cheatdayland.com and “Donut Worry Be Happy”!
All my fitness and bodybuilder friends; this is where you want to come have fun and shoot those selfies! This is a must do! From pizza dresses to ice cream to burgers and fries, no telling what you might find in this huge Museum of food fun!
From my ad photo and video shoot for Cheat Day Land with kids and families all day. Here with the immensely popular and beautiful Russian actress, model and television host Anna Oris and her daughter Ameliya. Looking good riding a donut!
A Big Thank You to my photo shoot team; Estee Lauder featured Makeup Artist Blanche LeBeau, and my assistant for the day, the very versatile and talented Shauna Toerner.
Photo shoot notes… Hasselblad digital camera system, Broncolor lighting, video on Fujifilm X-Series cameras. Thanks!
Shauna Naked And Restless
I think Shauna Toerner does naked and restless very well indeed. Her dilemma helped with Makeup and Hair Styling by Natalie Lyle. An extra series on Fujifilm Instax instant film from our photo shoot at FD Photo Studio in downtown Los Angeles. Thanks!
Shoot With Me
Most of you know me from my extensively published work in Bodybuilding and Fitness. I have photographed and done video with some of the most famous as well the up and comers. To say the least my favorites include the incredible Ava Cowan; featured in magazines, ads and on stage at the Olympia and Arnold.
I would love to work with more of you, it is always great fun too. So whether it is for your own portfolio, your fitness career, your company ads, or magazine features; send me a note here or an e-mail to Ian@SecondFocus.com. And Thanks!
Social Media Content And Management
This graph is one direct from Facebook showing the growth I have created for one client. The red line indicates where I took over the job. Before that it was relatively flat for at least a year or more with very lackluster postings.
As a photographer, I have for a long time now continued to build my own business with social media. Perhaps I have something like 15 years doing it. As well as having been involved in building content and social media for my photo clients. So it was only a matter of course that I have applied my abilities to create content of photos, videos and writing to build and manage social media for clients as a regular part of my business.
I am not some part time guy doing this on the side. Social Media, photography and video is what I do. If you might be interested in chatting about what I might do for you, please send me an e-mail to Ian@SecondFocus.com. Happy to have the opportunity to just chat with you. Thanks!
Gallery Show To Be Seen?
Kind of funny that people expect that because I typically am not interested in doing gallery shows that my work is not seen. More people have seen my photography in a month than most will be seen in their entire lifetime.
From bodybuilding and fitness to fashion and now aviation, my photographs have been in ads and magazine features, major newspapers, motion pictures, news broadcasts, brochures and billboards around the world.
This one is among my latest, a full wall size backlit display for the Palm Springs Air Museum at the Palm Springs International Airport. A few million people in a year will see this one. Thanks!
Xtine The Photo From the BTS Video
My Bombay Beach photo shoot at the Salton Sea with model Xtine. Yesterday I shared a behind the scenes video of her posing here at this spot. This is one of the photos from that “take”.
The Sun was intense and almost directly behind her. My lighting was a Broncolor white beauty dish held by my assistant pointed 45 degrees to her from her right. It was powered by the Broncolor 1200L Move pack. I like the beauty dish out there to withstand the winds and for the power.
The camera is my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens. Without question my favorite Hasselblad lens.
Here is the link to the behind the scenes posing video here on my Blog… https://wp.me/pH8pO-2Hn
Typical Santa In A C-47 Photo Shoot
Just one of my typical photo shoots where I am photographing Santa Claus flying in the doorway of a C-47. Will be doing more like that this week too! Bring yourself and the kids out to the Palm Springs Air Museum this Saturday and Sunday, December 9 & 10 to see Santa fly, and they can play in the snow too!
Xtine At Salton Sea
Model Xtine adding some color to the apocalyptic environment of the Salton Sea. Our photo shoot at Bombay Beach.
For my photographer friends; my Hasselblad digital camera system and Broncolor lighting. So here was the problem… I really wanted to use this framing of the posts with the Salton Sea directly behind her. But I also had really intense Sun directly behind her.
So a white Broncolor beauty dish to my left at about a 45 degree angle to her just outside the frame held by my assistant. Powered by a Broncolor 1200L Move pack. It was also very windy so any big light modifiers would have been a problem.
The camera was my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens.
Golden Hour
The time at Sunrise and Sunset when the light is just right for photographs. I was asked yesterday in an interview if that is when I try to do most of my photography. The answer is yes and no. If it works out that way, ok. But more often than not it doesn’t, so you have to make it work. And especially when you have very bright hot overhead Sun much of the time.
The first step, someone gorgeous and fun in from of your camera, Maria Bertrand. Next step, an incredible Makeup and Hair Stylist, Blanche LeBeau. Third step, wonderful lighting and reliable equipment, Broncolor. Finally the superb Hasselblad digital camera system. See! Wasn’t that easy!
Gym Shoot!
Been waiting to do your gym photo shoot with me? Time to get it going! To this day I am still one of the best known and most published bodybuilding and fitness photographers on the planet. Let’s do it! Send me an e-mail to Ian@SecondFocus.com. Thanks!
Robert Hatch during a photo shoot which became the cover photo and multi page feature in Planet Muscle Magazine.
Good Company!
Outstanding to be in such great company… On the Hasselblad Facebook page with my good friend and wonderful photographer Manuello Paganelli.
Skin Tones
Skin tones, white balance, color correct… part of what you look for when you are doing it right; photographs that is. Best verified and adjusted if needed with a known color source comparison like an X-Rite ColorChecker. However I must say that since shooting with my Hasselblad digital camera system and Broncolor lighting, getting skin tones and colors and white balance right have become what I have always wanted it to be… Perfect! And one of my most favorite models ever, Aristodeme deserves nothing less. For comparison, the full photograph and a closeup crop. Check out the details on the closeup!
Bring A Friend
Sometimes the incredible, gorgeous and fit women I photograph bring a friend along on their photo shoots. One of the most wonderfully talented and creative women I have ever worked with, Victoria Kirsanova.
Makeup and Hair Styling by another incredible woman, Natalie Lyle
Reminder
I am known for photographing some of the most incredibly magnificent women on the planet. Sasha Brown is in that category many times over!
Just In Case
In case you forgot, one of my specialties is photographing incredibly gorgeous fit women. Way at the top of the list is the incredibly gorgeous and fit Sherry Goggin.
SecondFocus Blog 