From a photo shoot I did for a magazine series about fitness in the military. At March Air Reserve Base. Photo shoot note… I shot this with a Phase One medium format camera system.
“International Firefighters’ Day is observed each year on 4th May. On this date you are invited to remember the past firefighters who have died while serving our community or dedicated their lives to protecting the safety of us all. At the same time, we can show our support and appreciation to the firefighters world wide who continue to protect us so well throughout the year.”
“The role of a firefighter in today’s society – be it urban, rural, natural environment, volunteer, career, industrial, defence force, aviation, motor sport, or other is one of dedication, commitment and sacrifice – no matter what country we reside and work in. In the fire service we fight together against one common enemy – fire – no matter what country we come from, what uniform we wear or what language we speak.”
– Lt JJ Edmondson, 1999

May 4, 2020 | Categories: Uncategorized | Tags: action photograph, aviation firefighting, editorial photographer, firefighter, fitness, fitness in the military, International Firefighter's Day, magazine editorial, March Air Reserve Base, Phase One | Leave a comment
I am very excited to be included in the APA Sourcebook 2020. Actual publication this Spring. A good way to start the New Year!
“We are American Photographic Artists. Since 1981, our association has included some of the most accomplished, most sought-after, most creative photographers, photo
editors, representatives, and producers from around the world.”
“Once again, we’re pleased to offer this annual showcase of our members’ work. Once again, we think the work is pretty amazing. We hope you’ll step away from your daily routine for a few minutes, page through the book, and remember why we all got into this business in the first place – because we love photography.”
January 3, 2020 | Categories: Uncategorized | Tags: American Photographic Artists, APA, editorial photographer, fashion editorial, fashion photographer, fashion photography, magazine photographer, Palm Springs photographer | Leave a comment
Continuing my theme of shooting instant photographs. My photo shoot with Shauna Toerner had me bring out my Fujifilm Instax mini camera. We had so much fun shooting these and many more too.






July 24, 2019 | Categories: Uncategorized | Tags: editorial photographer, Erotica Chic, Fujifilm Instax, Instant Film, Instax, model photography, Naked Chic, naked model, nude editorial, nude model, nude photo shoot, Porno Chic | Leave a comment
Are you one of the ad agencies, editorial publications, design firms, and select companies around the US that received the 2019 APA Sourcebook? Yes I am in it. Thanks!

June 21, 2019 | Categories: Uncategorized | Tags: ad photography, advertising photographer, APA, APA Sourcebook, Bombay Beach, edgy fashion, edgy photographer, editorial photographer, fashion photographer, Naked Chic, Palm Springs photographer, Porno Chic, Salton Sea | Leave a comment
She has me looking back over my shoulder. Something there? Photo shoot at the Salton Sea with model XtIne. Hasselblad digital camera system and Broncolor lighting. Thanks!

January 17, 2018 | Categories: Uncategorized | Tags: Broncolor, editorial photographer, fashion photographer, Hasselblad, Hasselblad photographer, HasselbladBron, magazine photographer, model photographer, Salton Sea, Salton Sea photo shoot | Leave a comment
Some more posing behind the scenes with model Xtine at Bombay Beach at the Salton Sea. The BTS video here was not lit. Sun directly behind her. Lighting the photo shoot was with a Broncolor white beauty dish held by my assistant with a Broncolor 1200L Move pack. I was using a Hasselblad digital camera system.
Note the very windy conditions. I have seen photographers bring soft boxes and umbrellas out here for light modifiers and try to put them on light stands. Not a good plan. The wind just turns that stuff into kites.
Another point is having a model who can pose without being micro-managed. The model will not be able to hear you over the wind noise. So your discussion of posing will all be between “takes”.
December 3, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photographer, behind the scenes, Bombay Beach, Broncolor, editorial photographer, famousbtsmag, fashion editorial, fashion model, Hasselblad, HasselbladBron, magazine photographer, model photographer, model photography, model posing, model posing video, posing fun, Salton Sea, Salton Sea photo shoot | Leave a comment
The first order of business… select a great model! Makes all the difference in the world. Gabriella Muttone is one of the absolute great models I have had in front of my cameras. An extraordinary photographer herself, she has a keen sense of body movement, facial expression and style. You can see in this photograph from our photo shoot at the Palm Springs Air Museum how she places herself so perfectly with this aircraft, engine and propeller. Just wonderful!
Photo shoot notes… Hasselblad digital camera system and Broncolor lightning. The aircraft is a beautiful Grumman F8F Bearcat. The design for this was done by my good friend and superb graphic design artist Dennis Johnson. Only the best! Thanks!

July 7, 2017 | Categories: Uncategorized | Tags: aviation photographer, beauty photo shoot, Broncolor, commercial model, editorial photographer, fashion editorial, fashion model, fashion photographer, fashion photography, Hasselblad, HasselbladBron, magazine photographer, Palm Springs Air Museum, Palm Springs photographer | Leave a comment
There are not many photos of me but this seems to be one of everyone’s favorites. I am not sure why. Behind the scenes in studio for a print advertising, editorial and video photo shoot for Bodybuilding.com with Maria Rogers. One of my all time best ever!

October 24, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, behind the scenes, editorial photographer, fitness photographer, magazine photographer, Palm Springs photographer, studio photography | Leave a comment
Sometimes I prefer simplicity. A 45 year old Polaroid instant film camera and one of my favorite models, Aristodeme. I think I will do more of this in my photo shoots. What do you think?

September 27, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, editorial photographer, fashion model, fashion photographer, magazine photographer, model photographer, naked model, nude editorial, nude fashion photography, nude model, nude photography, Palm Springs photographer, photo shoot, Polaroid, Porno Chic | 2 Comments
So great fun doing photo shoots in interesting and scenic places. Sometimes they do not seem scenic at first, but then just use your imagination. The imagination of knowing what something will look like in the photograph. One of my favorite photo shoots, this time with bodybuilder Daniel Hill.

September 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, wind farms, windmill farm, windmills | Leave a comment
Fun shooting behind the scenes photos with instant film cameras. This one with the Fujifilm Instax. Of course no one really cares because I know you are staring at the magnificent Noel VanBrocklin. Model, actress and the stunning creature in the blue lagoon of my pool. Shoot notes… lighting is a Broncolor Move 1200L and Broncolor beauty dish. The actual shoot with a Hasselblad digital camera system. Often overlooked, the stand and boom are Matthews Studio Equipment. Wonderful and sexy makeup and hair styling by Blanche LeBeau.

September 13, 2016 | Categories: Uncategorized | Tags: #PornoChic, actress photographer, ad photography, advertising photographer, advertising photography, behind the scenes, Broncolor, editorial photographer, editorial photography, famousbtsmag, fashion model, fashion nude, fashion nude photography, fashion photographer, fashion photography, Fujifilm Instax, Hasselblad, HasselbladBron, Instax, iso1200, magazine photographer, model photographer, nude editorial, nude fashion, nude model, Palm Springs photographer, photo shoot, Porno Chic | 2 Comments
Next time you tell me some “photographer” gave you 4000 “raw” photos from your shoot on a DVD. Don’t know Mapplethorpe? Most recent was his simultaneous exhibits at the Getty and the Los Angeles County Museum of Art.
September 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Among my very favorite photographs I have shot over the years. One of the most respected individuals in bodybuilding and fitness, my friend Doug Brignole. This photo makes me think about what we really do in the gym, struggle and overcome ourselves to be a better person. Not to just lose weight, have bigger arms or a more shapely butt. The idea is to be a better us and somewhat in turn, make it a better world in the best way we can for each of us. Thanks!

September 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs photographer, photo shoot | Leave a comment
The ever so gorgeous Maria Bertrand, often in front of my camera. And my friend! I am so lucky that so very many of the beautiful women and good looking guys I photograph become and remain my friends.
One of my buddies was walking around an event with me a few months ago. He said, looking around at the crowd… “None of these people look like the people you photograph”. Very true! Nothing wrong with it but the thought stayed with me. I do indeed work and live in a different world than many. Just different. I guess I did recognize that some time back when I named the portfolios on my Website as “My World”.
So maybe visit the “My World’s” on my Website at SecondFocus.com. Maria Bertrand is certainly there. Some of you too are there. And there will be more, changing it soon! Thanks!
Shoot notes… Maria Bertrand photographed by me. Makeup and Hair Styling by the Estee Lauder featured Blanche LeBeau. Hasselblad digital camera system. Broncolor lighting. Only the best!

September 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, fitness lifestyle, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
It was not John Black‘s first photo shoot. He has actually been getting some good modeling jobs. But it was his first photo shoot with me. First photo shoots are important because it gets you into a mindset so you know how each other works. Then when I have an assigned or commissioned shoot, I can cast or recommend you with confidence. So John is now up at the top of my list. Shoot notes… Photographed here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!

September 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilding photographer, Broncolor, commercial model, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
I wonder what happened to the first 5? Around the Salton Sea.

August 30, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, FujiFeed, FujiFilm X-Series, FujiFilm XT-1, magazine photographer, Palm Springs, Palm Springs photographer | 1 Comment
Not “photoshop” either. From yesterday on another photo excursion and location scouting. The Salton Sea is ever fascinating.

August 30, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, editorial photographer, fashion photographer, FujiFeed, FujiFilm, FujiFilm X-Series, FujiFilm XT-1, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot, Salton Sea, Salton Sea Yacht Club | Leave a comment
Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
August 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photography, FitExpo, FitExpo Anaheim, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 1 Comment
After posting photographs from my shoot with model John Black the other day, all I have been hearing is…. more please! Shoot notes… Hasselblad digital camera system and Broncolor lighting. Thanks!

August 24, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs photographer, photo shoot | Leave a comment
I had been looking for a good looking guy to cast for a very sexy fashion editorial type shoot with a top professional woman model. So I sent her a photo of John Black after our photo shoot yesterday to see what she thought of him. The answer… “Holy Hell! Andddd when does he want to shoot? :)”. That is just too good!
That was my first time shooting with John. I expect there will be more. By the way, he is 6ft-2 and 23 years old, in case you wanted to know. He has been represented by an agency and has actually been doing good with print work, commercials and runway. Our photo shoot was in my pool in Palm Springs. A Hasselblad digital camera system and Broncolor lighting. Only the best!


August 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs photographer, photo shoot, poolside | Leave a comment
If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.
You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.
Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!
Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

August 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, gym, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Famed war photographer Robert Capa said “If your photographs are not good enough, you’re not close enough”. Probably not applicable here but I thought it was a good excuse to get closer to the gorgeous Sherry Goggin in our photo shoot. Click on this photo to see the photograph that was the result. One of my all time favorites and on my website at http://bit.ly/1Ik2Rgy

August 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, model photography, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Model and actress, Noel VanBrocklin posing for my camera. She said “let me try this”. I said “That Works!”. My camera, Hasselblad digital, lighting by Broncolor. Wonderful Makeup and Hair Styling by Blanche LeBeau. Perfect!

August 1, 2016 | Categories: Uncategorized | Tags: #PornoChic, actress, ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, Hasselblad, HasselbladBron, model photographer, nude actress, nude fashion, nude model, nude photo shoot, Palm Springs photographer, photo shoot, Porno Chic | 2 Comments
A day shooting with Catherine Kwong for her portfolio took us to a number of wardrobe changes, all wonderful. I was and remain so consistently impressed with this woman, model and actress. And then she came out dressed in this and I just sighed. Oh my, so sexy, took my breath away. Maybe I shouldn’t say that, but I can, I am a professional!
The people I photograph take on a different look to me through the viewfinder. The camera changes things. And when it is so gorgeous or perfect, I have a tendency to let a little laugh. Models, who do not know me, are usually a little taken back, not sure what to make of it. They usually turn to Natalie Lyle my makeup artist, as Catherine did, and whisper “What does that mean?” ” Is that good?”. I sometimes don’t let on the I heard them, but Natalie just puts them at ease and says “That is really good”.
Catherine Kwong was amazing in this photo shoot and I am really disappointed in her for that. Because she made more work for me. I shot more photographs during our shoot than I have ever shot of any one person in a photo shoot ever before. Just last night she asked me, “Are you seeing images of me in your nightmares?”. Yes I do and I have no regrets!

Photo shoot with Catherine Kwong in Palm Springs. Makeup and Hair Styling by Natalie Lyle. Lighting by Broncolor and a Hasselblad digital camera system. Only the best!
July 28, 2016 | Categories: Uncategorized | Tags: actress, ad photography, advertising photographer, advertising photography, Broncolor, CESD Models, editorial photographer, editorial photography, fashion photographer, fitness, fitness model, Hasselblad, HasselbladBron, IT Model Management, magazine photographer, model photographer, Palm Springs photographer, photo shoot, sexy model | Leave a comment