Photography by Ian L. Sitren

Posts tagged “magazine photographer

Gallery Show To Be Seen?

Kind of funny that people expect that because I typically am not interested in doing gallery shows that my work is not seen. More people have seen my photography in a month than most will be seen in their entire lifetime.

From bodybuilding and fitness to fashion and now aviation, my photographs have been in ads and magazine features, major newspapers, motion pictures, news broadcasts, brochures and billboards around the world.

This one is among my latest, a full wall size backlit display for the Palm Springs Air Museum at the Palm Springs International Airport. A few million people in a year will see this one. Thanks!

18-1705-PSAM-airport-diorama-poster-v1-proof


Is There Something There?

She has me looking back over my shoulder. Something there? Photo shoot at the Salton Sea with model XtIne. Hasselblad digital camera system and Broncolor lighting. Thanks!

Xtine At Salton Sea


FitExpo L.A. Fun

What it looked like at the FitExpo Los Angeles yesterday, Sunday. My most distributed photograph ever (millions and millions), Arnold’s stand in and body double walking in the crowd (my friend Roland Kickinger), and look for Newd Gym.


Open For Business 2018

OK! I am officially open for business again for 2018! Long time professional photographer in magazine and advertising extensively published around the world.

One of the most viewed and best known bodybuilding and fitness photographers. Fashion work from shoes to edgy nude, from designer to private commission. Also working extensively in aviation. Social Media manager for building and maintaining your business presence small and large.

Have something in mind for this new year? Send me a note, I would love to chat with you! Thanks! Ian@SecondFocus.com

Open For Business


The Gift Of Fitness

Learn from IFBB Figure Pro Ava Cowan; the gift of fitness is one gift that can stay with you forever. It can change as you need it, be made to fit any size, be put back on course when it gets off track. It lasts a lifetime and is always there on demand. And you can give it to yourself right now!

Ava Cowan in our fitness magazine photo shoot both in the gym and poolside in Palm Springs. Thanks!

Ava Cowan


Ad Videos And Photo Shoots

One of my favorites from a video series created around my photo shoots for advertising and features for Bodybuilding.com. Here with one of the most admired and respected women in the entire world of fitness, Ava Cowan.


Xtine The Photo From the BTS Video

My Bombay Beach photo shoot at the Salton Sea with model Xtine. Yesterday I shared a behind the scenes video of her posing here at this spot. This is one of the photos from that “take”.

The Sun was intense and almost directly behind her. My lighting was a Broncolor white beauty dish held by my assistant pointed 45 degrees to her from her right. It was powered by the Broncolor 1200L Move pack. I like the beauty dish out there to withstand the winds and for the power.

The camera is my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens. Without question my favorite Hasselblad lens.

Here is the link to the behind the scenes posing video here on my Blog… https://wp.me/pH8pO-2Hn

Xtine