Photography by Ian L. Sitren

Posts tagged “magazine photographer

This Would Be Better

Doing some more photo shoots poolside would make sheltering in place much better.

Catherine Kwong


APA Sourcebook 2020

I am very excited to be included in the APA Sourcebook 2020. Actual publication this Spring. A good way to start the New Year!
“We are American Photographic Artists. Since 1981, our association has included some of the most accomplished, most sought-after, most creative photographers, photo
editors, representatives, and producers from around the world.”
“Once again, we’re pleased to offer this annual showcase of our members’ work. Once again, we think the work is pretty amazing. We hope you’ll step away from your daily routine for a few minutes, page through the book, and remember why we all got into this business in the first place – because we love photography.”
APA Sourcebook 2020

Quality Counts

Quality counts more and more. We went through a decade or longer being bombarded with bad photos and video in ads, features and social media. A few of the photographs I shoot for the Palm Springs Air Museum. Camera was my Fujifilm X-H1 with the Fujifilm XF 8-16mm f/2.8 lens. These are also used for print advertising. Thanks!

PSL_DSF7136-sm

PSL_DSF7121-sm

PSL_DSF7054-sm


El Día de Muertos

El Día de Muertos photo shoot with Natalie Lyle. Makeup and hair styling also by Natalie Lyle. So very outstanding!

Natalie lyle - El Día de Muertos


My Buddy Randalene

I do not know how many times I photographed Randalene Sergent. I first photographed her for a feature in Iron Man Magazine for Bodybuilding.com. I remember being speechless, she was so breathtakingly beautiful as I looked through the camera.  We became steadfast friends and I went on to photograph her for more magazine features, advertising, company promotions and fashion editorials. Makeup and hair styling in this photo shoot by another of my steadfast best buddies, Natalie Lyle.

Randalene Sergent


Shauna Naked And Restless

I think Shauna Toerner does naked and restless very well indeed. Her dilemma helped with Makeup and Hair Styling by Natalie Lyle. An extra series on Fujifilm Instax instant film from our photo shoot at FD Photo Studio in downtown Los Angeles. Thanks!

Shauna Restless And Naked

Shauna Restless And Naked

Shauna Restless And Naked

Shauna Restless And Naked

Shauna Restless And Naked

Shauna Restless And Naked


Shoot With Me

Most of you know me from my extensively published work in Bodybuilding and Fitness. I have photographed and done video with some of the most famous as well the up and comers. To say the least my favorites include the incredible Ava Cowan; featured in magazines, ads and on stage at the Olympia and Arnold.

I would love to work with more of you, it is always great fun too. So whether it is for your own portfolio, your fitness career, your company ads, or magazine features; send me a note here or an e-mail to Ian@SecondFocus.com. And Thanks!

Ava_Cowan-Curls


Social Media Content And Management

This graph is one direct from Facebook showing the growth I have created for one client. The red line indicates where I took over the job. Before that it was relatively flat for at least a year or more with very lackluster postings.

As a photographer, I have for a long time now continued to build my own business with social media. Perhaps I have something like 15 years doing it. As well as having been involved in building content and social media for my photo clients. So it was only a matter of course that I have applied my abilities to create content of photos, videos and writing to build and manage social media for clients as a regular part of my business.

I am not some part time guy doing this on the side. Social Media, photography and video is what I do. If you might be interested in chatting about what I might do for you, please send me an e-mail to Ian@SecondFocus.com. Happy to have the opportunity to just chat with you. Thanks!

Social Media graph


Surround Yourself

Much of what Kerstin has to say is mirrored by me. “Surround yourself with people of the same powerful energy”. She is one extraordinary individual.

A tremendous photo and video shoot. Thank You Kerstin Schulze. Big Thank You’s to the wonderful Estee Lauder featured Makeup Artist Blanche LeBeau; my so very talented assistant for the day Shauna Toerner, amazing hair styling by Phata Chavis.

Photo shoot notes… Photographs with a Hasselblad digital camera system. Lighting by Broncolor. Videos shot on Fujifilm X-H1 and X-T1 cameras. Shot at FD Photo Studio in downtown Los Angeles. Thanks!

Kerstin Schulze


Over 17,000 And 21,000 So Far

Just six weeks ago, we had over 17,000 listeners and since then over 21,000 downloads of the podcast. I wonder what I said that was so good? Chatting with Sherri at https://bit.ly/2sDqCLJ Thanks!
Featured photograph of Maria Bertrand shot with a Hasselblad digital camera system.
Screen Shot 2018-07-19 at 10.50.44 AM

Firefighting And Fitness

From a magazine feature series I produced and photographed for Iron Man Magazine. It was about fitness in the military. This was a training day with the firefighters at March Air Reserve Base. That is their training aircraft fuselage burning with aviation fuel. Me right behind them shooting photographs.

Firefighting-MARB-sm


Gallery Show To Be Seen?

Kind of funny that people expect that because I typically am not interested in doing gallery shows that my work is not seen. More people have seen my photography in a month than most will be seen in their entire lifetime.

From bodybuilding and fitness to fashion and now aviation, my photographs have been in ads and magazine features, major newspapers, motion pictures, news broadcasts, brochures and billboards around the world.

This one is among my latest, a full wall size backlit display for the Palm Springs Air Museum at the Palm Springs International Airport. A few million people in a year will see this one. Thanks!

18-1705-PSAM-airport-diorama-poster-v1-proof


Is There Something There?

She has me looking back over my shoulder. Something there? Photo shoot at the Salton Sea with model XtIne. Hasselblad digital camera system and Broncolor lighting. Thanks!

Xtine At Salton Sea


FitExpo L.A. Fun

What it looked like at the FitExpo Los Angeles yesterday, Sunday. My most distributed photograph ever (millions and millions), Arnold’s stand in and body double walking in the crowd (my friend Roland Kickinger), and look for Newd Gym.


Open For Business 2018

OK! I am officially open for business again for 2018! Long time professional photographer in magazine and advertising extensively published around the world.

One of the most viewed and best known bodybuilding and fitness photographers. Fashion work from shoes to edgy nude, from designer to private commission. Also working extensively in aviation. Social Media manager for building and maintaining your business presence small and large.

Have something in mind for this new year? Send me a note, I would love to chat with you! Thanks! Ian@SecondFocus.com

Open For Business


The Gift Of Fitness

Learn from IFBB Figure Pro Ava Cowan; the gift of fitness is one gift that can stay with you forever. It can change as you need it, be made to fit any size, be put back on course when it gets off track. It lasts a lifetime and is always there on demand. And you can give it to yourself right now!

Ava Cowan in our fitness magazine photo shoot both in the gym and poolside in Palm Springs. Thanks!

Ava Cowan


Ad Videos And Photo Shoots

One of my favorites from a video series created around my photo shoots for advertising and features for Bodybuilding.com. Here with one of the most admired and respected women in the entire world of fitness, Ava Cowan.


Xtine The Photo From the BTS Video

My Bombay Beach photo shoot at the Salton Sea with model Xtine. Yesterday I shared a behind the scenes video of her posing here at this spot. This is one of the photos from that “take”.

The Sun was intense and almost directly behind her. My lighting was a Broncolor white beauty dish held by my assistant pointed 45 degrees to her from her right. It was powered by the Broncolor 1200L Move pack. I like the beauty dish out there to withstand the winds and for the power.

The camera is my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens. Without question my favorite Hasselblad lens.

Here is the link to the behind the scenes posing video here on my Blog… https://wp.me/pH8pO-2Hn

Xtine


Typical Santa In A C-47 Photo Shoot

Just one of my typical photo shoots where I am photographing Santa Claus flying in the doorway of a C-47. Will be doing more like that this week too! Bring yourself and the kids out to the Palm Springs Air Museum this Saturday and Sunday, December 9 & 10 to see Santa fly, and they can play in the snow too!

Santa Arriving In His C-47 "What's Up Doc?"


Windy Modeling

Some more posing behind the scenes with model Xtine at Bombay Beach at the Salton Sea. The BTS video here was not lit. Sun directly behind her. Lighting the photo shoot was with a Broncolor white beauty dish held by my assistant with a Broncolor 1200L Move pack. I was using a Hasselblad digital camera system.

Note the very windy conditions. I have seen photographers bring soft boxes and umbrellas out here for light modifiers and try to put them on light stands. Not a good plan. The wind just turns that stuff into kites.

Another point is having a model who can pose without being micro-managed. The model will not be able to hear you over the wind noise. So your discussion of posing will all be between “takes”.


Xtine At Salton Sea

Model Xtine adding some color to the apocalyptic environment of the Salton Sea. Our photo shoot at Bombay Beach.

For my photographer friends; my Hasselblad digital camera system and Broncolor lighting. So here was the problem… I really wanted to use this framing of the posts with the Salton Sea directly behind her. But I also had really intense Sun directly behind her.

So a white Broncolor beauty dish to my left at about a 45 degree angle to her just outside the frame held by my assistant. Powered by a Broncolor 1200L Move pack. It was also very windy so any big light modifiers would have been a problem.

The camera was my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens.

Xtine

 


A First Time For Xtine

Bombay Beach at the Salton Sea with model Xtine. Her first time around the Salton Sea, my assistant’s first time around the Salton Sea. Photographed with a Hasselblad digital camera system and Broncolor lighting. Only the best!

Xtine At Bombay Beach

Actually a partially overcast day so we had sun and then no sun. To my left 45 degrees to the model was my assistant holding a Broncolor white Beauty Dish, only one light powered by a Broncolor 1200L Move pack. He carried that in it’s shoulder case. Winds at Bombay Beach can be very significant, so that was a factor in my light modifier decision and to not try using a stand. By the way, Xtine the model here, is 6ft-1 in her bare feet.


Around The World

Super fun when I get to do a photo shoot with people from all the way around the globe. Raechelle Chase for New Zealand Fitness Magazine at Palm Springs Fitness Center.

Raechelle_Chase-gym


Paradise

Seen in all the finest places around Palm Springs. And no I did not put it there! One of my photos monthly on the front page of the Palm Canyon Paradise newspaper. This photo of an incredibly beautiful Maria Bertrand poolside.

PCP-Cafe-Maria