Photography by Ian L. Sitren

Posts tagged “advertising photographer

Ad Videos And Photo Shoots

One of my favorites from a video series created around my photo shoots for advertising and features for Bodybuilding.com. Here with one of the most admired and respected women in the entire world of fitness, Ava Cowan.


Windy Modeling

Some more posing behind the scenes with model Xtine at Bombay Beach at the Salton Sea. The BTS video here was not lit. Sun directly behind her. Lighting the photo shoot was with a Broncolor white beauty dish held by my assistant with a Broncolor 1200L Move pack. I was using a Hasselblad digital camera system.

Note the very windy conditions. I have seen photographers bring soft boxes and umbrellas out here for light modifiers and try to put them on light stands. Not a good plan. The wind just turns that stuff into kites.

Another point is having a model who can pose without being micro-managed. The model will not be able to hear you over the wind noise. So your discussion of posing will all be between “takes”.


Diner Date

Don’t you love it when you get to the Diner and your date is already waiting for you. A somewhat edgy style photo shoot. Thanks!

Diner Date


Family Photos

I was asked yesterday if I photographed family photos with children. Well yes but perhaps not exactly how most people might think of family photos.

NZF_April-May09-1-lb


Photo Shoots In The Gym

From one of my favorite gym photo shoots ever. My buddy Chris from a advertising shoot we did for a multi page brochure for Bodybuilding.com.

Chris LaCascia in the gym for an ad campaign for Bodybuilding.com


A great body is…

A great body is the latest fashion accessory! The print ad that was shot during the video I posted yesterday. My all time favorite advertising photo shoot and the print ad ran in magazines in total hundreds of times. Thanks!

L-Glutamine -full_skcm.ai


BTS Details

Getting lots of questions about my studio shoot last week with NYC fashion model Nora Zainglein. It was in a studio near downtown Los Angeles at the Brewery Arts District which is very cool I must say. Had not been there in many years.

Some of the really important details are the people I get to work with. Blanche LeBeau is a premier Makeup Artist and Hair Stylist working around the world with Estee Lauder. I cannot begin to tell you how lucky I am to have her enjoy shooting with me. This shoot was even more fun with her talent of body painting! Very Thankful for Blanche LeBeau!

Then there is my newer buddy Harmoni Everett. Wow is she a find! Harmoni is best friends with another best friend of mine, a most gorgeous professional model, actress and beautiful woman. Harmoni has been a professional model, a successful actress and has worked in producing photo shoots. And is a wonderful photographer herself. She not only worked with me on this photo shoot as my assistant carrying and moving heavy stuff, but also wardrobe ideas and shooting behind the scenes photos. On top of all that we photographed Harmoni too and those photos are astonishing! She is wonderfully creative! You will see those photos soon.

Then there is Nora and she is wonderful. Blanche introduced me to photos of Nora probably a year ago or more and I said then that I really was looking forward to photographing her. This is now our second photo shoot together and she is just perfection. Nora looks incredible in front of the camera, knows her stuff, easy and so very fun to work with. I adore this woman!

It is the people you work with who are so very very important! Now people always say it is the photographer and not the gear that makes great photographs. And that is certainly true. But for me I do not like to short change what I do or what I do for my clients. So I go with the best gear possible. It is just what I do.

My camera system for these types of shoots for me is Hasselblad. I have always admired Hasselblad cameras and the images they produce. And the history of Hasselblad creating the ¬†photographs, the most memorable in history including going into Outer Space and to the Moon. Only sorry I didn’t start with Hasselblad sooner in my shooting. Then there is my lighting gear, Broncolor. For any number of reasons moving up to Broncolor is like going from a great car to a Rolls Royce or Ferrari. There is just nothing else like it.

I will not say that I am a great photographer but I can say I give it all I have got all the way around. So my results are quality, consistency and sometimes really great photographs. And I always try to make sure that everyone has fun doing it! That is my behind the scenes details on this and many of my photo shoots. Thanks!

Nora Zainglein Behind The Scenes