Photography by Ian L. Sitren

Posts tagged “advertising photographer

APA Sourcebook 2020

Very pleased to again be in the APA Sourcebook 2020. Published annually by the American Photographic Artists, the print edition is distributed to advertising agencies, editorial publications, design firms and select companies around the USA. Model Randalene Sargent.

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This Would Be Better

Doing some more photo shoots poolside would make sheltering in place much better.

Catherine Kwong


With My Hasselblad

A photograph that has almost become iconic and used endlessly for the Palm Springs Air Museum. I do not think it would have happened had I not shot it with my Hasselblad.

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Quality Counts

Quality counts more and more. We went through a decade or longer being bombarded with bad photos and video in ads, features and social media. A few of the photographs I shoot for the Palm Springs Air Museum. Camera was my Fujifilm X-H1 with the Fujifilm XF 8-16mm f/2.8 lens. These are also used for print advertising. Thanks!

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El Día de Muertos

El Día de Muertos photo shoot with Natalie Lyle. Makeup and hair styling also by Natalie Lyle. So very outstanding!

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My Buddy Randalene

I do not know how many times I photographed Randalene Sergent. I first photographed her for a feature in Iron Man Magazine for Bodybuilding.com. I remember being speechless, she was so breathtakingly beautiful as I looked through the camera.  We became steadfast friends and I went on to photograph her for more magazine features, advertising, company promotions and fashion editorials. Makeup and hair styling in this photo shoot by another of my steadfast best buddies, Natalie Lyle.

Randalene Sergent


I Am In It

Are you one of the ad agencies, editorial publications, design firms, and select companies around the US that received the 2019 APA Sourcebook? Yes I am in it. Thanks!

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Over 11,000

We had over 11,000 live listeners on my most recent appearance on Blog Talk Radio with “Chatting With Sherri“. Actually that is my third time on Blog Talk Radio with Sherri.

“7th anniversary of award winning author’s Sherri Rabinowitz’s show Chatting With Sherri! Join Sherri as she chats with writers, actors and other artists about their work. A fun relaxing chat with all kinds of amazing exciting creative people. We also have a series shows under the umbrella of Sherri’s Playhouse; where playwrights and actors get a chance to strut their stuff! The home of The Chatty Award for most live listens and downloads!”

I hope I said something fun! “Chatting With Sherri

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Cheat Day At Women.com

Very excited to see my photo shoot appear on Women.com. That covers a huge part of the population! For my client “Cheat Day Land“.

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Introducing L.A.’s Newest Interactive Pop-Up Museum, Cheat Day Land Pop-up museums have become the new norm in L.A.

From the Museum of Ice Cream to Happy Place, not a month goes by where there isn’t a new one to check out. October is no exception.

This month, the immersive new exhibit Cheat Day Land will open its doors in the L.A. Arts District. For those of you who were lucky enough to visit MOIC, you’ll find the space deliciously familiar.

Unlike its predecessor, Cheat Day Land is dedicated to, you guessed it, cheat days. With rooms dedicated to everything from donuts and chocolate to burritos and cereal, there are no shortage of photo ops for your social media or things for the kids to climb on or jump in.

Check it out and go visit! https://cheatdayland.com

Thanks!

And Thank You to the people who made the photo shoot work so well. The incredible featured Estee Lauder MakeUp Artist Blanche LeBeau. And my assistant for the day who also shot much of the video, Shauna Toerner.


No To Bullies!

While doing a publicity and workout photo shoot with my good friend Kerstin Schulze, she had a message to share. She was bullied as a kid too.

Now she lives her life to carry a message and be a role model to so very many as an actress, a fitness personality and a Mom. Take a minute for her very spontaneous and heartfelt moment…


Shauna Naked And Restless

I think Shauna Toerner does naked and restless very well indeed. Her dilemma helped with Makeup and Hair Styling by Natalie Lyle. An extra series on Fujifilm Instax instant film from our photo shoot at FD Photo Studio in downtown Los Angeles. Thanks!

Shauna Restless And Naked

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Shauna Restless And Naked


Shoot With Me

Most of you know me from my extensively published work in Bodybuilding and Fitness. I have photographed and done video with some of the most famous as well the up and comers. To say the least my favorites include the incredible Ava Cowan; featured in magazines, ads and on stage at the Olympia and Arnold.

I would love to work with more of you, it is always great fun too. So whether it is for your own portfolio, your fitness career, your company ads, or magazine features; send me a note here or an e-mail to Ian@SecondFocus.com. And Thanks!

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Behind The Scenes YouTube Featured

Behind the scenes with Kerstin Schulze. An amazing athlete and actress currently starring in a YouTube produced original series. Featured in many major brand television commercials. A day spent creating publicity photos, and photos and videos and for an upcoming behind the scenes workout series. Watch for it, Kerstin is an inspirational and extraordinary woman!

Photo shoot notes… Makeup by the Estee Lauder featured artist Blanche LeBeau. The amazing hair styling by Phatara Chavis. My assistant for the day, the multi-talented behind and in front of the camera Shauna Toerner. Video shot on Fujifilm X-Series cameras and lenses. Photographs shot on a Hasselblad digital camera system. Lighting by Broncolor. Location, FD Photo Studio in downtown Los Angeles.

For shoot inquiries, feature and advertising, please contact me at Ian@SecondFocus.com Thanks!


Over 17,000 And 21,000 So Far

Just six weeks ago, we had over 17,000 listeners and since then over 21,000 downloads of the podcast. I wonder what I said that was so good? Chatting with Sherri at https://bit.ly/2sDqCLJ Thanks!
Featured photograph of Maria Bertrand shot with a Hasselblad digital camera system.
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I’m Not There But I Am

The Arnold Sports Festival 2018 in Columbus OH is underway and the huge Expo is about to open tomorrow Friday. Hundreds of thousands of people will fill the convention center among 1000 booths from fitness related companies. Although I am not there, my photographs fill some of those booths and displays.

My all time favorite and longest running… Renee kissing the egg for Egg Whites International. They just set up their booth and if they had tried to shoot a photograph of it tomorrow you never would have seen because of all of the people around it. If you just count all of the people who have seen this display at Arnold Sports Festivals in Columbus Ohio, it would be millions.

The Arnold Sports Festival, most known for it roots as a premier bodybuilding competition is actually 20,000 athletes participating in 75 sports and events from 80 nations around the world. “We are very proud to provide the opportunity for athletes, a majority of them youth, to compete at the largest multi-sport festival in the world.”

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Gallery Show To Be Seen?

Kind of funny that people expect that because I typically am not interested in doing gallery shows that my work is not seen. More people have seen my photography in a month than most will be seen in their entire lifetime.

From bodybuilding and fitness to fashion and now aviation, my photographs have been in ads and magazine features, major newspapers, motion pictures, news broadcasts, brochures and billboards around the world.

This one is among my latest, a full wall size backlit display for the Palm Springs Air Museum at the Palm Springs International Airport. A few million people in a year will see this one. Thanks!

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Mr. Olympia Dog Training

Talking with Charles Glass last Sunday at the FitExpo about our ad shoot for Bodybuilding.com. A huge favorite for both of us that was in magazines and online for a couple of years.

Charles Glass, the most famous bodybuilding trainer in the world, alone in a gym training a dog. So much fun!

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FitExpo L.A. Fun

What it looked like at the FitExpo Los Angeles yesterday, Sunday. My most distributed photograph ever (millions and millions), Arnold’s stand in and body double walking in the crowd (my friend Roland Kickinger), and look for Newd Gym.


Open For Business 2018

OK! I am officially open for business again for 2018! Long time professional photographer in magazine and advertising extensively published around the world.

One of the most viewed and best known bodybuilding and fitness photographers. Fashion work from shoes to edgy nude, from designer to private commission. Also working extensively in aviation. Social Media manager for building and maintaining your business presence small and large.

Have something in mind for this new year? Send me a note, I would love to chat with you! Thanks! Ian@SecondFocus.com

Open For Business


Ad Videos And Photo Shoots

One of my favorites from a video series created around my photo shoots for advertising and features for Bodybuilding.com. Here with one of the most admired and respected women in the entire world of fitness, Ava Cowan.


Windy Modeling

Some more posing behind the scenes with model Xtine at Bombay Beach at the Salton Sea. The BTS video here was not lit. Sun directly behind her. Lighting the photo shoot was with a Broncolor white beauty dish held by my assistant with a Broncolor 1200L Move pack. I was using a Hasselblad digital camera system.

Note the very windy conditions. I have seen photographers bring soft boxes and umbrellas out here for light modifiers and try to put them on light stands. Not a good plan. The wind just turns that stuff into kites.

Another point is having a model who can pose without being micro-managed. The model will not be able to hear you over the wind noise. So your discussion of posing will all be between “takes”.


Diner Date

Don’t you love it when you get to the Diner and your date is already waiting for you. A somewhat edgy style photo shoot. Thanks!

Diner Date


Family Photos

I was asked yesterday if I photographed family photos with children. Well yes but perhaps not exactly how most people might think of family photos.

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Photo Shoots In The Gym

From one of my favorite gym photo shoots ever. My buddy Chris from a advertising shoot we did for a multi page brochure for Bodybuilding.com.

Chris LaCascia in the gym for an ad campaign for Bodybuilding.com