Photography by Ian L. Sitren

National Double Cheeseburger Day

Today is National Double Cheeseburger Day — a holiday devoted to one of America’s favorite fast food inventions. The double first gained traction in the 1930s and 1940s, when diners realized that two patties and two slices of cheese delivered both value and indulgence. McDonald’s added it to their menu in 1965, and from there it became a staple of the fast food landscape, endlessly copied and re‑imagined.

Over time I’ve photographed many double cheeseburgers for my “Food From Bag to Background” project — documenting them exactly as they arrive, unstyled, on a stark black background. But for today, I wanted to try something different. After a conversation with my AI assistant, Emily, the idea came up: what if instead of stacking burgers, we created a single, continuous double cheeseburger that just keeps going? The result is this vertical column of beef, cheese, and buns — a rethinking of the double cheeseburger taken further than usual.

Because on National Double Cheeseburger Day, isn’t one double never really enough?

To see more food photographed with the same unapologetic eye — from burgers to tacos to sushi — visit my gallery “Food From Bag to Background” here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
You might even find your favorite meal looking back at you, larger than life and stripped of all pretense.

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