Photography by Ian L. Sitren

Posts tagged “double cheeseburger

National Carl Day and a Different Carl




Today is National Carl Day.

Not Carl’s Jr. Day. Not National Cheeseburger Day. Not National Fast Food Day.

Just National Carl Day.

Naturally, that immediately raised an important question.

If there’s a National Carl Day, does Carl’s Jr. get to celebrate too?

I have no idea whether the people behind National Carl Day intended any connection whatsoever to the fast-food chain. My guess is they probably didn’t. But once the thought crossed my mind, there was really only one direction this was going to go.

So today’s photograph features a trio of Carl’s Jr. burgers from my FOOD FROM BAG TO BACKGROUND series.

Carl’s Jr. has always occupied an interesting place in fast-food history. The chain built a reputation around large burgers, unapologetic indulgence, and advertising campaigns that often generated as much discussion as the food itself. Beginning in 2005, a series of very sexy commercials featuring celebrities such as Paris Hilton helped make Carl’s Jr. one of the most talked-about names in fast food.

What makes today’s National Carl Day connection even more amusing for me is that years ago I actually had dinner with Carl, yes, that Carl, and his wife as guests in their home in Anaheim, California. He was a very interesting man, and both Carl and his wife were genuinely warm and welcoming people. At the time I certainly wasn’t thinking that someday there would be a National Carl Day, or that I would be photographing Carl’s Jr. burgers for a food photography project.

The burgers themselves were never subtle. Bigger portions, bigger flavors, and plenty of melted cheese were usually part of the formula. Looking at this photograph, it’s easy to see why Carl’s Jr. developed a reputation for building burgers that demanded attention.

So while National Carl Day almost certainly has nothing to do with Carl’s Jr., it seemed like a good excuse to revisit a brand that has been part of the American fast-food landscape for generations.

Then again, if your name is Carl, perhaps today belongs to you.

And if your name happens to be Carl’s Jr., maybe it does too.

You can see more from my FOOD FROM BAG TO BACKGROUND series, along with aviation photography, collections, and other projects at https://www.secondfocus.com Chances are you’ll find something unexpected waiting there.


Yesterday was National Eat What You Want Day

“Burger Ascension” captures the chaos and indulgence of two stacked In-N-Out 4×4 burgers, their messy layers of juicy beef patties, melted cheese oozing from the edges, fresh lettuce, tomato, onion, and signature spread spilling out from toasted buns. Photographed against a jet-black background, the towering composition highlights the raw, un-styled nature of the burgers—taken straight from the bag and placed directly into the spotlight. It’s a testament to the irresistible appeal of fast food culture.

Yesterday was National Eat What You Want Day.

I actually spent some time going through all of the food photographs on my website trying to decide what I would use. First realization was just how much is there now. Second was that there were many choices.

That slowed me down enough that the day passed without a post.

So this is late, but the choice is clear.

If it’s really about eating what you want, then for me it comes down to a cheeseburger. Not a small one. Something stacked, excessive, and a little out of proportion.

No explanation needed.

Just the object, isolated on a black background, exactly as it is.

More of my food photography, from fast food to everything in between, is on my website at https://www.secondfocus.com


National Double Cheeseburger Day

Today is National Double Cheeseburger Day — a holiday devoted to one of America’s favorite fast food inventions. The double first gained traction in the 1930s and 1940s, when diners realized that two patties and two slices of cheese delivered both value and indulgence. McDonald’s added it to their menu in 1965, and from there it became a staple of the fast food landscape, endlessly copied and re‑imagined.

Over time I’ve photographed many double cheeseburgers for my “Food From Bag to Background” project — documenting them exactly as they arrive, unstyled, on a stark black background. But for today, I wanted to try something different. After a conversation with my AI assistant, Emily, the idea came up: what if instead of stacking burgers, we created a single, continuous double cheeseburger that just keeps going? The result is this vertical column of beef, cheese, and buns — a rethinking of the double cheeseburger taken further than usual.

Because on National Double Cheeseburger Day, isn’t one double never really enough?

To see more food photographed with the same unapologetic eye — from burgers to tacos to sushi — visit my gallery “Food From Bag to Background” here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
You might even find your favorite meal looking back at you, larger than life and stripped of all pretense.