Some things are so familiar that we rarely stop to look at them differently. In my latest video, M&M’s take center stage—not as a snack, but as a mesmerizing display of motion and texture. Shot in close-up, the candy-coated chocolates rotate, filling the frame with an endless blur of color. With no background or outside context, the viewer is fully immersed in their movement.
The History Behind M&M’s
M&M’s were first introduced in 1941, designed specifically for U.S. soldiers in WWII who needed a chocolate treat that wouldn’t melt in their hands. The sugar shell coating solved that problem, making them a practical ration. In 1954, their branding became legendary with the introduction of the slogan: “Melts in your mouth, not in your hands.”
Over the decades, M&M’s evolved. The colors have changed (tan was replaced by blue in 1995 after a public vote), and flavors expanded beyond the classic milk chocolate. Today, Mars Inc. produces over 400 million M&M’s every single day.
Exploring Motion in Food Videography
This piece is an exercise in minimalism. By removing distractions, the focus remains solely on the candy’s glossy texture, uniform shape, and movement. The rotation creates an almost hypnotic effect—what is normally a static object becomes dynamic, alive.
Food photography often emphasizes stillness, but motion transforms perception. Whether it’s steam rising, a sauce dripping, or candies rotating, movement brings a new layer of engagement to an otherwise simple subject.
For more of my striking food photography and other visual work that challenges the expected, visit SecondFocus.com.
How does movement change the way we experience everyday objects? Let me know your thoughts in the comments.
The other day I posted my photograph celebrating what many call mankind’s greatest culinary invention—chocolate! And what better way to honor it than with a look at the world’s best-selling candy bar: **Snickers**. First created in 1930 by Mars Inc. and named after the Mars family’s favorite horse, Snickers has been satisfying cravings for nearly a century. With layers of chocolate, creamy caramel, crunchy peanuts, and nougat, it’s no wonder it’s America’s top choice and the world’s best selling candy bar. I also shot this video of Snickers rotating in front of us. I think it makes them look even more compelling! Visit http://SecondFocus.com to see more of my food photography and much more! You will like it. Thanks!
Today, we’re celebrating what many call mankind’s greatest culinary invention—chocolate! And what better way to honor it than with a look at the world’s best-selling candy bar: **Snickers**. First created in 1930 by Mars Inc. and named after the Mars family’s favorite horse, Snickers has been satisfying cravings for nearly a century. With layers of chocolate, creamy caramel, crunchy peanuts, and nougat, it’s no wonder it’s America’s top choice and the world’s best selling candy ba
Check out this shot and head over to http://SecondFocus.com to see more of my food photography and much more!
Jelly Beans likley date back to 1861. This is 3lbs of them. They are perhaps the most consumed candy in the USA. Go to FoodArtPhotos.com to see more of my photographs of fast food, snack food, foods of our American experience and more. Keep watching for your favorites.
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