October 13th, today, is National M&M’s Day — a day for a candy so familiar it’s easy to overlook how extraordinary it is. This short video captures them on a slow, 360-degree rotation against black. The colors drift in and out of focus as they turn, catching light in flashes of red, blue, yellow, green, orange, and brown. It’s unexpectedly mesmerizing — a swirl of shape and reflection that transforms something ordinary into pure visual rhythm.
M&M’s began in 1941, created by Forrest Mars, Sr. and Bruce Murrie, whose initials gave the candy its name. Designed originally for soldiers in World War II, the hard sugar shell kept the chocolate from melting in warm conditions. Compact, durable, and neatly contained, it became an ideal field ration — chocolate that could survive travel, heat, and handling.
After the war, production turned to the public market. The small candies were soon marked with a printed “m” to distinguish them from imitators, first in black and later in white. The familiar slogan arrived in the 1950s: “Melts in your mouth, not in your hand.”
Color has always been part of their identity. Early batches included violet, which was later replaced by tan. Red disappeared for several years in the 1970s due to public concern over food dyes and then returned to fanfare in the 1980s. Over time, new varieties appeared — peanut, almond, crispy, pretzel, dark chocolate, caramel — each with its own texture and tone.
Eighty-plus years later, M&M’s are instantly recognizable, yet endlessly variable. Watching them rotate under light, the candies shift between clarity and blur, pattern and chaos. It’s candy as abstraction — still melting in your mouth, not in your hand, and now, briefly, in motion on screen.
Some things are so familiar that we rarely stop to look at them differently. In my latest video, M&M’s take center stage—not as a snack, but as a mesmerizing display of motion and texture. Shot in close-up, the candy-coated chocolates rotate, filling the frame with an endless blur of color. With no background or outside context, the viewer is fully immersed in their movement.
The History Behind M&M’s
M&M’s were first introduced in 1941, designed specifically for U.S. soldiers in WWII who needed a chocolate treat that wouldn’t melt in their hands. The sugar shell coating solved that problem, making them a practical ration. In 1954, their branding became legendary with the introduction of the slogan: “Melts in your mouth, not in your hands.”
Over the decades, M&M’s evolved. The colors have changed (tan was replaced by blue in 1995 after a public vote), and flavors expanded beyond the classic milk chocolate. Today, Mars Inc. produces over 400 million M&M’s every single day.
Exploring Motion in Food Videography
This piece is an exercise in minimalism. By removing distractions, the focus remains solely on the candy’s glossy texture, uniform shape, and movement. The rotation creates an almost hypnotic effect—what is normally a static object becomes dynamic, alive.
Food photography often emphasizes stillness, but motion transforms perception. Whether it’s steam rising, a sauce dripping, or candies rotating, movement brings a new layer of engagement to an otherwise simple subject.
For more of my striking food photography and other visual work that challenges the expected, visit SecondFocus.com.
How does movement change the way we experience everyday objects? Let me know your thoughts in the comments.
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