Forget The Standard Ice Cream Sandwich
For National Ice Cream Sandwich Day, I went with something a little different—a Jewish Deli Ice Cream Sandwich. Vanilla ice cream layered between slices of rye bread, topped with yellow mustard, and plated with pickles.
It’s everything you didn’t know you wanted in a dessert: carbs, condiments, and a deli‑counter sense of confidence. Forget the cookies—this is a sandwich your grandmother might serve if she’d finally given up on tradition and decided dessert should also pair well with pastrami.
Yes, I thought this one up myself. I didn’t want to just photograph more ice cream sandwiches. I’ve been reading about the history of Jewish delis and photographing deli food, and one thing led to another. And if you’re curious, I did try it—and it tasted outstanding!
This photo is part of my commercial food photography—where I sometimes explore the less obvious corners of culinary “artistry.” See more here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
A Different Take On My Food Photography
This photograph is part of a growing series of clean, studio-shot food images created for commercial and editorial use. Shown here: a pastrami sandwich on rye, served with dill pickles and a generous helping of potato salad — all isolated on a seamless white background. It’s a different take from some of my other work, but very much in line with how I approach food — direct, detailed, and visually honest.
While I build out a dedicated gallery for these commercial food images, you can explore my long-running From Bag to Background series. That project focuses on fast food, snacks, and prepared foods exactly as they come — photographed without styling or manipulation.
View the gallery here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
More to come soon.
A Deli Icon for National Reuben Day and My St. Patrick’s Day Favorite
March 14 – National Reuben Sandwich Day
A true deli icon. My photograph of a Reuben sandwich—layered with corned beef, Swiss cheese, sauerkraut, and Russian dressing on crispy grilled rye. A sandwich with history, tracing its roots to early 20th-century America. Some say it was created in Omaha during a late-night poker game in the 1920s, while others credit Reuben’s Delicatessen in New York City. Either way, it’s been a staple for over a century.
And with St. Patrick’s Day around the corner, this is my way to enjoy corned beef, instead of corned beef and cabbage, which I don’t like a lot!
See more of my food photography and other intriguing photo projects at http://SecondFocus.com Thanks!
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