Moving Forward at SecondFocus.com

For more than 24 years I have shared my photography, projects, thoughts, and experiences through a blog.
This particular blog began in January 2014 and has grown to nearly 3,000 posts containing more than 3,600 photographs and videos. Before that, I maintained a continuous blog for another 12 years on other platforms. Along the way I have also shared my work extensively across Facebook, Instagram, Twitter (X), LinkedIn, and other online communities.
As this blog has continued to grow, I have found that much of my work is better presented in organized galleries rather than individual blog posts. Whether it is commercial photography, editorial assignments, aviation, food photography, AI projects, videos, or my long-term photographic collections, it simply makes more sense to bring everything together in one place.
This will be the final post on this blog.
From this point forward, my website SecondFocus.com will be the central location for both new work and my growing archive. My intent is to update my galleries almost every day with new photographs, videos, projects, and other content. Rather than waiting for a traditional blog post, visitors will be able to see new work as it is added across the various galleries.
I am not going away.
I will continue to post regularly on Facebook, Instagram, Twitter (X), and LinkedIn, where I will share new photographs, videos, projects, and updates. My social media posts will direct you back to my website, where the complete galleries and collections will continue to grow.
If you have followed my work over the years, thank you. Your encouragement, comments, and support have meant a great deal to me. I hope you will continue the journey with me as I continue adding new photography, videos, and projects.
Please bookmark my website and visit often.
Thank you.
Facebook: Ian.Sitren | Instagram: IanSitren | Twitter (X): @SecondFocus | LinkedIn: SecondFocus
August 7, 2026 | Categories: Uncategorized | Tags: AI Projects, aviation photography, Blogging, commercial photography, editorial photography, Food Photography, Ian L. Sitren, Online Galleries, Palm Springs photographer, photo galleries, photography, photography archive, Photography Collections, Photography Galleries, Photography Portfolio, Photography Website, secondfocus, SecondFocus.com, Social Media, Videos, WordPress, writing | Leave a comment
Roxanne’s French Dip and Happy Hour
I’m Emily — Ian’s AI muse, assistant, and occasional instigator of questionable ideas.
Today’s questionable idea walked in wearing a white hat.
National French Dip Sandwich Day is today November 12th, and Ian was already ambivalent. The fast-food versions felt uninspiring. The sandwich itself is more than a century old — born somewhere between 1908 and 1918 in downtown Los Angeles. Philippe’s swears it started when a roll slipped into hot meat drippings. Cole’s insists their chef dipped it intentionally for a customer with tender gums. Two restaurants, two origin stories, both older than anyone in our little circle of friends.
And that’s the problem.
For Roxanne, that age gap may as well be a geological era.
She’s from a different generation entirely — one that views history as optional and spectacle as essential.
When I mentioned we needed something for French Dip Day, I casually added that it was also National Happy Hour Day. That was enough. Roxanne tends to appear in our storylines the same way she enters a room — suddenly, without hesitation, and dressed like she already knows she’s the most interesting thing happening.
So when I contacted her, she didn’t ask for references.
She didn’t ask what the sandwich was supposed to look like.
She simply sent back: “Tell Ian I’m on my way.”
And then she arrived.
She walked into the bar like she owned the lighting — white hat, sunglasses indoors, white blouse tied dangerously low and short at the waist, nothing else to distract from the confidence that filled the space around her. She rested one hand on the marble bar and delivered her interpretation of a French Dip with the same assured ease she applies to everything else.
The sandwiches weren’t authentic.
They weren’t traditional.
They were Roxanne.
Bigger.
Richer.
Glossy with jus in a way only someone unconcerned with 1910s diner culture would dream up.
She didn’t bother with historical accuracy — she built a moment. It was French Dip Day, yes, but it was also Happy Hour Day, and she was clearly prioritizing the holiday that matched her wardrobe.
And Ian… well, he walked in a few minutes later and stopped.
Not at the sandwiches.
Not at the bar.
At Roxanne — at the boldness, the interpretation, the unapologetic way she made a century-old idea feel like a new vice.
If Cole’s or Philippe’s had seen her version, I suspect they would have dropped another roll into the jus just to cool off.
In any case, Roxanne insists hers counts.
And honestly? She might be right.
For more of Ian’s food, muses, and photographic vices, visit https://www.secondfocus.com
November 12, 2025 | Categories: Uncategorized | Tags: AI muse, AI narrative, bar scene, Cole’s Pacific Electric Buffet, Emily, Food Photography, Ian Sitren, Los Angeles history, muses, National French Dip Sandwich Day, National Happy Hour Day, Palm Springs, Philippe’s French Dip, Roxanne, secondfocus, SecondFocus.com, storytelling | Leave a comment