Photography by Ian L. Sitren

Posts tagged “steakhouse branding

Three Steakburgers, Or Something Close

National Steakburger Day is upon us, a holiday with just enough
legitimacy to sound historic and just enough marketing behind it to make
you pause.

It was self-declared by Freddy’s Frozen Custard and Steakburgers to
honor co-founder Freddy Simon and their version of the steakburger. Like
many food observances, it began as branding and now comfortably lives on
the calendar beside everything else we are told to recognize.

A steakburger traditionally suggests ground steak cuts, something closer
to a steakhouse than a standard hamburger. It carries implication.
Heavier. Better. More serious.

For my Food From Bag To Background project, focus is a different
direction.

I chose the fast food interpretation.

Burger King’s Ultimate Steakhouse Whopper is not technically a
steakburger. It is a flame-grilled beef patty layered with bacon, onion
rings, mushrooms, and sauce on a sesame seed bun. It borrows the
language of the steakhouse, packages it for the drive-thru, and lets the
name do the work.

Pulled from the bag and placed against a black background, three of them
become something else. Not a value meal. Not a combo. Just stacked
excess, isolated and direct.

National Steakburger Day may be brand-born, but the burger is real.

See more from the Food From Bag To Background series here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0