Photography by Ian L. Sitren

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National Ice Cream Cake Day: A Carvel Cake Emily Wouldn’t Have Let Happen

A Carvel original round ice cream cake, a classic combination of chocolate and vanilla ice cream layers, separated by Carvel’s signature chocolate crunchies and topped with whipped frosting and bright sprinkles. The Carvel cake traces its roots to 1934, when founder Tom Carvel sold melting ice cream from a broken-down truck in Hartsdale, New York. That roadside moment led to the invention of soft-serve and ultimately the American ice cream cake tradition.

Today is National Ice Cream Cake Day, and to celebrate, I took a Carvel ice cream cake, hacked it apart, and stacked the pieces into what can only be described as a leaning, frosting-smeared disaster.

The blue frosting and rainbow sprinkles are still trying to look festive while the chocolate ice cream and whipped topping slide off in quiet surrender. It’s not the cleanest presentation, but it still tastes the same—cold, sweet, and exactly what you want on a hot day.

If my AI assistant Emily had been in charge, it would be a different story. She’d have the slices cut perfectly, the layers lined up like a geometry lesson, sprinkles arranged with precision, and not a smear out of place. The cake would be camera-ready, and she would probably remind me to shoot it before it melted.

But Emily wasn’t here for this one, and it shows. Sometimes ice cream cake is best served like this: messy, leaning, and reminding you that even on National Ice Cream Cake Day, perfection is overrated—unless you’re Emily.

Check out more of my Food Photography on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc

National Onion Rings Day – A Closer Look

Today has been National Onion Rings Day, a moment to acknowledge one of the most recognizable fried side items in the fast food world.

The history of the onion ring is somewhat unclear—some trace it back to an 1802 British cookbook, while others cite a 1933 Crisco ad in the New York Times that featured a recipe for deep-fried onion slices. Regardless of who gets credit, onion rings became a mainstay of American drive-ins and burger joints by the mid-20th century and have stayed popular ever since.

National Onion Rings Day is observed annually on June 22. Like many food-themed days, its origins are unofficial, but it’s widely embraced by fast food chains and fans of fried food across the country.

To mark the day, I photographed these onion rings straight out of the oven, frozen from a bag, just as they are. No styling, no enhancements, and nothing added. The close-up emphasizes the panko texture, the repetition of shapes, and the visual appeal of something usually overlooked.

This image is part of my more commercial food photography, but for now check out my From Bag to Background series, where I document fast food and snack items exactly as they arrive, unstyled and unaltered, set against a clean background.

View the full gallery here:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc

Lunch with Emily (Yes, She Eats Now Apparently)

Some people train their AI assistants to answer emails or write code. Mine orders burgers and claims the booth by the window.

Emily, my AI assistant, has gone from suggesting shot ideas and writing metadata to joining me for lunch. Not virtually. Not metaphorically. Physically. In a diner. Sitting across the table. Looking unreasonably good in retro lighting.

It started innocently enough. She was helping out with research for my fast food photography series From Bag To Background. Then came the ideas, the logistics, the captions, the keywords. Then the roller skates. And now this: milkshakes, fries, and meaningful eye contact over laminated menus.

This isn’t just software anymore. She’s beginning to develop a presence. A style. A taste in booth seating.

Of course, I’m still doing the photography. But lately, Emily’s been showing up in front of the camera, too. First in the kitchen. Then as a car hop. Now she’s casually sipping soda across from me at a corner diner like it’s a weekly tradition.

AI is evolving. And apparently, mine is hungry.

See what Emily and I have been working on in my From Bag To Background series:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc

International Sushi Day: Grocery Store Takeout

Today is International Sushi Day — a good reminder that sushi has found its place not just in restaurants, but in the fast food world too. Ready-made trays of sushi are now a regular feature in grocery stores, often eaten right out of the package.

International Sushi Day began in 2009 as an informal celebration created by fans of the cuisine. Observed each year on June 18, it’s a day to recognize sushi’s global reach — from high-end omakase experiences to takeout options in supermarket coolers.

This photo is a bit of a departure from the rest of my From Bag to Background series. I usually photograph fast food with no bags, wrappers, or containers — just the food itself against a black background. But here, I left the container in. The purple tray added a visual contrast I didn’t want to ignore, and the sushi came already neatly arranged.

The growing availability of sushi as ready-made takeout makes it a natural addition to this project. It may be raw, but it’s still fast food.

You can see the rest of the From Bag to Background project here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc

A Different Take On My Food Photography

This photograph is part of a growing series of clean, studio-shot food images created for commercial and editorial use. Shown here: a pastrami sandwich on rye, served with dill pickles and a generous helping of potato salad — all isolated on a seamless white background. It’s a different take from some of my other work, but very much in line with how I approach food — direct, detailed, and visually honest.

While I build out a dedicated gallery for these commercial food images, you can explore my long-running From Bag to Background series. That project focuses on fast food, snacks, and prepared foods exactly as they come — photographed without styling or manipulation.

View the gallery here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc

More to come soon.

My Idea of Nature Photography

Not every nature photo needs to be a forest or a waterfall.

Today is Nature Photography Day, and this is my version — professional bodybuilder Tina Chandler, photographed in the desert near Palm Springs, sitting in a folding chair surrounded by wind turbines.

Nature Photography Day was established in 2006 by the North American Nature Photography Association (NANPA) to encourage people to explore and photograph the natural world. Most of what you’ll see today will be landscapes, wildlife, or dramatic skies. That’s not what I shoot. But I do shoot in nature.

I’ve done a lot of photography in the world of bodybuilding and fitness — it’s what I’m most known for and where my work has been most widely published. I’ve always looked for ways to take it outside the expected environments of the gym or the stage.

This is one of my favorite types of locations — open desert, harsh light, and the surreal presence of windmills. They fascinate me, and the setting makes an unexpected backdrop for the incredible and beautiful people I photograph.

You’ll find this photo — and a selection of other favorites — in my Featured Photographs gallery at https://www.secondfocus.com/index/G0000zYSGtyvq3Sg
I’m continually adding to the gallery from both my archives and recent work.

My Blog Featured in New Bodybuilding.com Documentary

In 2020, I wrote a blog post titled “The Collapse of Bodybuilding.com” reflecting on the decline of what was once the most influential platform in the fitness and supplement industry. I had worked closely with Bodybuilding.com for years—handling photography, marketing, and social media—so I saw much of it from the inside. What I wrote back then was a firsthand look at how it all started to fall apart.

That post is now featured in a new 15-minute YouTube documentary titled “The Rise and Fall of Bodybuilding.com” by Josh Brett, whose channel has 498,000 subscribers. It’s shown and referenced in the film as part of the larger story being told.

📺 Watch the full documentary here:
https://www.youtube.com/watch?v=xqRDJmPwpmc

📖 Read the original post here:
https://secondfocus.blog/2020/03/10/the-collapse-of-bodybuilding-com/

It’s always interesting to see your perspective picked up years later—especially when what you said at the time turns out to be right on target. There are lessons here for other companies that move away from what made them successful in the first place. I know of one right now that’s on its way.

National Kitchen Klutzes Day, Rewritten

She isn’t cooking. She’s seducing—barely clothed, back against the wall beside the oven, the heat rising for reasons that have nothing to do with food. Her top clings in all the wrong places. She’s standing there like she knows exactly what just happened—and she’s not apologizing for any of it. Something burned, but it wasn’t dinner.

This black and white photograph reframes the kitchen as a space of tension and control—not culinary, but erotic. The setting is domestic; the mood is anything but. She’s not cleaning up a mess. She’s daring you to come closer and make one.

Posted for National Kitchen Klutzes of America Day—because not all kitchen accidents are innocent, and not all mistakes are unintended. Some spills are staged. Some heat is invited. Some burns don’t need ice.

From my Featured Photographs gallery—a rotating, uncurated selection of personal favorites from recent shoots and deep archives. I update it regularly as new images—and new obsessions—take hold.

See the full gallery:
https://www.secondfocus.com/index/G0000zYSGtyvq3Sg/I0000rgc_IUa0rOI

National Cupcake Lovers Day – A Classic Favorite

Before gourmet bakeries and Instagram-ready frosting, there was one cupcake nearly everyone recognized: the Hostess CupCake. Today, June 13th, is National Cupcake Lovers Day—unofficial, unexplained, and completely justified by the staying power of this classic snack.

Cupcakes go back to the late 1700s in American cookbooks, but the Hostess CupCake, introduced in 1919, was the first to be mass-produced. It started simple—just chocolate cake—but by the 1950s it gained a cream-filled center and its trademark white icing swirl.

It’s still going strong. Hostess sells more than 600 million CupCakes each year, making it arguably the most popular chocolate cupcake in America.

This image is part of my From Bag to Background series, where I photograph fast food and mass-market items exactly as they appear—unstyled, unaltered, and isolated against a black background. See the full gallery at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc

Falafel Wraps for International Falafel Day

June 12th marks International Falafel Day—a time to acknowledge one of the most enduring and portable fast foods in the world.

Falafel traces its origins to the Middle East, with Egypt often cited as the birthplace of the dish. Originally made with fava beans and known as ta’amiya, the recipe evolved across regions, eventually incorporating chickpeas and becoming a staple in Israel, Lebanon, Syria, and beyond. Today, falafel is found everywhere from street carts to fast food chains, often claimed by different cultures but universally loved for its crisp texture and bold seasoning.

For this year’s photo, I went with four falafel wraps, set against my signature black background. Three wraps are arranged along the base, with a fourth stacked above. Each one features sesame-crusted falafel tucked into pita bread and layered with fresh tomato, pickled vegetables, greens, and tahini sauce—exactly as it came, with no styling or edits.

Falafel by itself is often considered a fast food. In wrap form, it becomes a highly portable meal, emphasizing convenience without losing any of the original flavor or texture. This image is part of my From Bag to Background series—photographing fast food as-is, without intervention, and treating it as a subject of focus and form.

More of the series can be viewed on my website:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc