Photographed on Perez Road in Cathedral City, the stacked signage reads like a checklist of vices: Showgirls Gentlemen’s Club at the top, followed by The Tamale Spot, and finally Mr. Weed at the base. Neon-lit adult entertainment, Mexican-American food, and a cannabis dispensary — all sharing one stucco arch like an accidental monument to indulgence. Whether intentional or not, the visual alignment is perfect. And no, I didn’t rearrange a thing.
This scene is one of many I’ve captured throughout the Coachella Valley and beyond — places that catch the eye, make you laugh, or quietly say more than they mean to.
You’ll find plenty more on my site: fast food photographed as-is, straight from the bag. Stark desert signage. Protests. Gallery installations. And yes, a body of work that leans into what might be considered porno chic. Go to http://SecondFocus.com









Just Tequila: Maybe That Works!
Spotted Wednesday on a photo road trip: this Barstow building once known as the Hacienda Tequila Restaurant. The food is gone. The staff is gone. The only thing left? “Tequila” And frankly, that feels like a solid business model for the Mojave.
Bright yellow stucco and fresh green trim suggest someone’s trying to bring it back—or at least make it look like they might. There’s no menu, no hours, no explanation. Just a sign, blazing in the desert sun, whispering: “Tequila”.
Is it coming soon? Is it performance art? More roadside mysteries, faded ambition, fast food and eroticism on my website at http://SecondFocus.com
Posted by Ian L. Sitren | May 10, 2025 | Categories: Uncategorized | Tags: abandoned buildings, Barstow, California desert, desert travel, Hacienda Tequila Restaurant, Highway 58, Mojave Desert, photo road trip, quirky landmarks, repainted building, restaurant revival, roadside Americana, roadside architecture, roadside photography, Route 66, satirical commentary, stucco architecture, tequila sign, travel photography, visual storytelling | Leave a comment