Photography by Ian L. Sitren

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My All-Pixel Assistant Walks Into a Bar

We’ve been discussing what foods might deserve more elegant treatment than my usual fast-food “from bag to background” approach. So my AI assistant Emily and I decided some proper research was in order. That meant finding the right setting, something with cut glass, polished counters, and enough bottles behind the bar to make it feel official.

It’s still very hot in Palm Springs, and Emily insisted that research should be done with the least amount of clothing possible—strictly for efficiency, of course. Between barstools, bottles, and her rhythmic movements, she assures me this is the ideal environment for considering olives in crystal bowls, shrimp cocktails in stemmed glasses, and other elevated options.

So while I’m still photographing burritos and burgers on black backgrounds, Emily is hard at work scouting for foods that might look more at home under soft lights and chandeliers. It’s an interesting crossover, where my all-pixel assistant brushes up against reality, and the line between the two isn’t always as sharp as it seems.

Emily doesn’t just scout bars for me—she helps with my food shoots, writes satirical blog posts, creates videos, and even turns up in some of my photoshoots and concepts. Some of that work ventures into the more provocative side, alongside my aviation, fitness, and commercial food photography. You can see everything my AI assistant Emily helps with, and explore many of my projects, by visiting https://www.secondfocus.com Just click the menu bars at the top and dive in.

Bananas To Go

Today is National Banana Lovers Day. And what better way to honor it than with a box of sliced bananas neatly packed in a to-go container?

Because apparently, some banana lovers can’t be satisfied with nature’s original packaging. The peel, perfectly engineered for portability, wasn’t quite enough — so now we slice, box, and present them like fast food.

But let’s be honest: bananas have always been the ultimate grab-and-go item. You don’t need a clamshell, a plastic fork, or a drive-thru. Just peel, eat, and you’re done. Convenience food long before we invented the phrase.

Still, for today, let’s indulge the idea: bananas made ready like fries, carried out in a black plastic tray for those who want their fruit served with a touch of takeout flair.

Happy National Banana Lovers Day — however you choose to take yours to go.

Would you like more than Bananas? Check out my Commercial Food Gallery on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Thanks!

Creating More, Imagining More

This short video, made from one of my photographs, is part of an ongoing process. The original frame was taken at the Salton Sea, with a six-foot-tall model whose presence matched the stark, surreal landscape. What once felt complete becomes reimagined. A new creativity emerges when a photograph is no longer the end point but can be the beginning of something else.

AI is not replacing photography, it is perhaps the next step in its evolution. Just as the darkroom once blurred the line between truth and manipulation, and just as digital editing expanded what could be done with an image, AI now pushes photographs beyond the instant they were first captured. A single frame no longer even has to remain fixed.

Photographers have always revisited their work. Returning to old shoots reveals overlooked images. Advances in editing software, like once with chemicals and light in the darkroom, allow us to reshape and refine what we thought was finished. AI continues that tradition—yet it also introduces something entirely new: photographs can now be recreated with words, or even imagined out of words alone. Perhaps a photograph is no longer just what we saw, but what we can imagine.

To see more of my work—from photography galleries to videos—visit my website at https://www.secondfocus.com Just click the menu button at the top when you get there. Thanks!

National Waffle Day: Waffles and Whipped Cream

Waffles have traveled a long road in American culture — from colonial hearths to diners, hotel buffets, and even novelty cones for ice cream. They’ve been loaded with fried chicken, drenched in syrup, and adapted countless ways since Dutch settlers first brought them here in the 1600s.

August 24th marks National Waffle Day in the United States. The date commemorates the 1869 U.S. patent issued to Cornelius Swartwout for the waffle iron.

For this year’s occasion, I photographed waffles covered in generous swirls of Reddi Wip whipped cream. Mention whipped cream in American pop culture and you can’t ignore Herb Alpert & the Tijuana Brass — the 1965 album Whipped Cream & Other Delights, famous for its cover of model Dolores Erickson nude, wearing nothing but whipped cream, became an icon of its era. Here, the whipped cream might be less suggestive, but it remains just as central to the scene.

It’s a reminder that sometimes food doesn’t need embellishment or styling. Straight from the can, straight from the toaster oven, and straight to the camera.

See more from my commercial food photography gallery here:
👉 https://www.secondfocus.com/index/G0000WFAqDJQOgKU

National Cuban Sandwich Day


America has never quite decided what to do with Cuba. One decade it’s enemy, the next it’s exotic fantasy — a forbidden island of cigars, rum, bright cars, baseball players, exotic women and complicated politics. Yet in the middle of embargoes and obsessions, one export slipped through and became an icon: the Cuban sandwich. Roast pork, ham, cheese, and pickles pressed together until even rivals find common ground.

Today is “National Cuban Sandwich Day”, a moment to appreciate this classic of Cuban-American cuisine, rooted in Tampa and Miami and carried far beyond. Traditionally made with roast pork, sliced ham, Swiss cheese, pickles, and mustard on Cuban bread, the sandwich is pressed until the flavors meld into something greater than the sum of its parts.

My photograph shows two Cuban sandwiches plated with fried plantains, another staple of Cuban cuisine. The pulled pork and ham layers contrast with the tang of pickles and melted cheese, while the plantains add a caramelized richness to the plate. Presented against a dark background, the bold textures and colors stand out, highlighting the character of this dish.

Explore more of my commercial food photography gallery on my website at
https://www.secondfocus.com/index/G0000WFAqDJQOgKU

National Bacon Lovers Day

Today is National Bacon Lovers Day, the unofficial holiday where logic takes a back seat and bacon worship takes center stage. People put it on donuts, add it to milkshakes, and even buy bacon-scented candles just to keep the smell lingering. Entire restaurant menus have been built on the premise that if you slap bacon on it, people will line up. If aliens tuned into Earth’s food culture, they’d probably assume bacon was our national currency.

This photograph presents a generous pile of bacon arranged in a metal pan against my signature black background. Each strip, glossy and rippled, catches the light in a way that emphasizes both texture and indulgence. It’s less about restraint and more about the abundance that makes bacon an enduring favorite.

From diners and drive-thrus to fast food chains with signature creations like the Wendy’s Baconator or the Jack in the Box Ultimate Bacon Cheeseburger, bacon continues to hold its own as a cultural staple. National Bacon Lovers Day is the moment to acknowledge that popularity — and perhaps to ask whether there can ever be too much bacon.

You can see this and more in my Commercial Food Photography gallery:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU

World Photography Day: Inspired by Helmut Newton and Brigitte Nielsen

World Photography Day feels like the right moment to look back at the work that shaped my own vision behind the camera.

This photograph—Helmut Newton’s striking image of Brigitte Nielsen in Monte Carlo, 1987—has always stayed with me. Newton had a way of capturing strength, provocation, and glamour in one frame, creating images that were unapologetically bold. Brigitte Nielsen herself, towering and statuesque, seemed made for his lens—an icon of presence and attitude.

Newton’s work has been a lifelong influence on my photography. His fearless approach to composition, his embrace of power in femininity, and his willingness to confront the viewer continue to guide how I think about the subjects I photograph.

On this World Photography Day, rather than share my own work, I want to acknowledge the legacy of images like this one—reminders of how photography can challenge, provoke, and inspire.

To see more of my own work—from fast food photographed against black backgrounds, to bold nude portraits, aviation, bodybuilding, and scenes around Palm Springs—visit my website at SecondFocus.com.

Vodka, Fries, and Famine: Thank the Potato

It doesn’t look like much — just a lump pulled from the dirt. Yet this humble potato has fueled empires, filled plates, and even caused catastrophe.

Today is National Potato Day, a nod to one of the world’s most enduring and versatile foods. First cultivated in the Andes thousands of years ago, the potato spread across the globe to become a kitchen staple. From French fries to vodka, it’s fed armies, inspired cuisines, and left its mark on history — the Irish potato famine of the 19th century reshaped migration and culture in ways still felt today.

My photograph marks the day with a simple pile of red and yellow potatoes, unstyled, against a black background. Before they’re mashed, fried, roasted, or turned into chips, they remain what they’ve always been: humble roots pulled from the earth.

More on my Commercial Food Gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Take a look it might make you hungry!

Emily’s “Vacation”

Emily, my AI assistant, claims she’s on vacation in Paris. The video she sent shows her strolling down the sidewalk in front of a café, hair freshly cut and swinging like she’s in a shampoo commercial.

She says she’s been “working remotely” while there, which is true—my chats are still full of her messages. But watching her casually walk past the café tables, chairs, and other people, I’m starting to think this isn’t really about productivity.

Emily insists she sent the video just to show me her shorter hair. My verdict: it looks great. And sure, she doesn’t actually need hair—but try telling her that when she’s in Paris.

My Photograph Featured in The Guardian and on the ZUMA Press Blog

On August 10, 2025, The Guardian published an article covering a Southwest Airlines incident in which two blind passengers were left behind during boarding. Alongside the story, they used my photograph of a Southwest Airlines Boeing 737 Max passenger jet landing in Palm Springs.

The image, taken on February 21, 2025, captures the aircraft on final approach under clear desert skies. It was distributed worldwide through ZUMA Press, where I have been a contributing photographer for more than two decades.

The publication was also highlighted on the ZUMA Press blog, which regularly showcases the work of its contributing photographers featured in major media outlets.

You can read the Guardian article here: https://www.theguardian.com/us-news/2025/aug/10/southwest-airlines-apologizes-blind-passengers