Chips Ahoy!
National Cookie Day seemed like the right moment to look at something familiar. Chips Ahoy has more history behind it than most people realize. Nabisco launched the brand in 1963 with the goal of taking the homemade chocolate chip cookie and turning it into a reliable, mass-produced standard. Even the name carried a twist. It played off the old nautical call “Ships Ahoy,” but a similar phrase appeared in Charles Dickens’ writing a century earlier. That small echo of literature gave the brand a surprising bit of depth for a packaged cookie.
The early advertising leaned into that sense of character. Nabisco introduced Cookie Man, a caped superhero who defended the world’s supply of chocolate chip cookies from various villains. It was pure 1960s television, but it turned Chips Ahoy into more than a snack. It became a brand kids recognized immediately.
Then came the “1,000 chips per bag” line. It followed the cookies for decades, sparking arguments about whether the number was real or just clever marketing. The accuracy didn’t matter as much as the idea. It became part of the myth.
On National Cookie Day, it is easy to think about the cookies we grew up with. Chips Ahoy remains one of the most widely known and most often chosen. Crunchy, chewy, or chunky, the variations change, but the original concept still stands. Open the bag and know exactly what is inside.
You can see more of my Commercial Food Photography on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Thanks!
Potato Chips Deserve Better
Today is National Junk Food Day, a real thing someone decided we needed—because apparently we don’t already have enough reasons to eat chips, cookies, and neon orange snacks straight from a crinkled plastic bag.
But this year I decided to elevate things. After all, potato chips are the reigning king of American junk food—no contest. More bags are sold, crunched, and regretted than just about anything else in the snack aisle. So I gave them what they’ve never had: respect. Or at least the illusion of it.
I photographed a bowl of potato chips just as they came—no rearranging, no styling—but placed them in a deeply elegant cut glass bowl. Something you’d expect to find filled with pearls at an estate sale, not salted starch slices.
The result? A visual tension between crystal and crunch, between refined and ridiculous. High society meets high sodium. A still life that asks the eternal question: How fancy can you make a snack that leaves grease on your fingers?
Happy Junk Food Day, America.
And if you’re still hungry, you can find more food photographed just as it came in my commercial food gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Pigs In A Blanket, Straight From the Oven
National Pigs In A Blanket Day
April 24, 2025
Pigs in a blanket—simple, nostalgic, and still one of the most popular finger foods in America.
For National Pigs In A Blanket Day, I photographed Hebrew National beef franks wrapped in puff pastry, baked straight from the box. After coming out of the oven, I dropped them onto a black background and shot them as they landed. A few were cut open to show the interior, but otherwise there was no styling, no arrangement—just the food as it is.
The concept of wrapping meat in dough dates back centuries, with versions found across Europe. The American take gained popularity in the 1950s, and brands like Pillsbury cemented its place in kitchens and party platters starting in the 1970s. Today, pigs in a blanket remain a staple for game days, holidays, and buffet tables—ranking among the top five most popular Super Bowl snacks in the U.S.
This photo is part of my From Bag to Background series, where fast food and snack items are photographed without interference—unwrapped, unstyled, and unbothered.
See the full gallery at http://SecondFocus.com Thanks!
Twinkies, Twenty of Them
Twinkies, twenty of them for National Twinkie Day today!
April 6, 1930 — James Dewar invents the Twinkie in River Forest, Illinois. He names it after a roadside ad that read: “Twinkle Toe Shoes — the kids’ favorite”. Banana filling at first. Vanilla took over during WWII, and never left.
Since then, they’ve been everywhere: bunkers, lunchboxes, courtrooms, campaign speeches, urban legends. They were discontinued in 2012, mourned like pop stars, then brought back in 2013. This is nostalgia. And a little bit of history.
Celebrating National Oreo Cookie Day: A Look at the World’s Best-Selling Cookie Through My Lens
It’s National Oreo Cookie Day! Since their debut in 1912, Oreo cookies have become the world’s best-selling cookie, with over 34 billion consumed annually across more than 100 countries. Originally created by the National Biscuit Company (now Nabisco), the first Oreos sold for just 25 cents a pound. From the classic chocolate and creme combo to countless limited-edition flavors, Oreos have cemented their place as a global snack icon.
My photograph captures a pile of these beloved cookies, showcasing their signature design and creamy filling against a deep black background. Explore more of my food photographs and other intriguing projects on my website at http://SecondFocus.com Thanks!
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