National Avocado Day Through the Camera Lens

Today is National Avocado Day, and it seemed like the perfect opportunity to revisit one of my favorite food photographs. I photographed these three avocados last year, and I still like the way they came together.
It’s easy to take avocados for granted because they seem to be everywhere. They appear on restaurant menus, in grocery stores year-round, and in countless recipes. Yet the Hass avocado, which dominates today’s market, traces its origins to a single tree planted by California mail carrier Rudolph Hass in the 1920s. Nearly every Hass avocado grown today is descended from that one remarkable tree.
For this photograph, I used three avocados to show the progression from whole fruit to the rich green interior and the familiar pit. Against my very black black background, the color, texture, and shape become the entire subject. Sometimes the simplest foods are the most rewarding to photograph because there is nothing to hide behind. Everything depends on the light, the composition, and the details.
That’s one reason I still enjoy looking at this photograph a year later.
You can see more of my photography, projects, motion, and my Blog on my website atΒ https://www.secondfocus.com
Thank You!
National Avocado Month and Taking a Second Look

There was a time when avocados felt almost exotic.
Today they’re everywhere. On toast, in salads, on burgers, in sushi rolls, and transformed into enough guacamole to fill an impressive number of restaurant bowls.
For National Avocado Month, I thought it was worth taking a closer look at the fruit itself.
Most of us encounter avocados as ingredients. They arrive sliced, mashed, diced, or blended into something else. Rarely do we stop to appreciate how distinctive they actually are. The dark, textured skin looks almost prehistoric, while the interior reveals smooth green flesh surrounding one of the largest seeds found in common produce.
Photographing food often gives me an excuse to slow down and look at familiar subjects more carefully. When an avocado is removed from the grocery display, the cutting board, and the recipe, details begin to stand out. The contrast between the rough exterior and the soft interior. The subtle variations of green. The simple geometry created by the seed and the cavity it leaves behind.
Avocados have become so common that they almost disappear into the background of everyday meals. Yet they’re still one of the more unusual fruits in any produce department.
Sometimes a familiar subject is worth a second look.
More of my Commercial Food Photography, along with aviation, collections, and other ongoing projects, can be found atΒ https://www.secondfocus.com You may discover something you’ve seen countless times before, but never really stopped to look.
National Guacamole Day!
**Happy National Guacamole Day!**
September 16th celebrate this delicious Mexican creation with my vibrant guacamole-inspired artwork! Featuring the rich colors and textures of creamy avocado, tomato, fresh cilantro, and zesty lime, this rotating view honors the roots of guacamole while bringing its flavors to life in a fun tribute to the timeless Mexican dish. See my Food Photography, videos and so more, much better seen, on my website at http://SecondFocus.com Thanks!
National Avocado Day!
