Waffles have traveled a long road in American culture — from colonial hearths to diners, hotel buffets, and even novelty cones for ice cream. They’ve been loaded with fried chicken, drenched in syrup, and adapted countless ways since Dutch settlers first brought them here in the 1600s.
August 24th marks National Waffle Day in the United States. The date commemorates the 1869 U.S. patent issued to Cornelius Swartwout for the waffle iron.
For this year’s occasion, I photographed waffles covered in generous swirls of Reddi Wip whipped cream. Mention whipped cream in American pop culture and you can’t ignore Herb Alpert & the Tijuana Brass — the 1965 album Whipped Cream & Other Delights, famous for its cover of model Dolores Erickson nude, wearing nothing but whipped cream, became an icon of its era. Here, the whipped cream might be less suggestive, but it remains just as central to the scene.
It’s a reminder that sometimes food doesn’t need embellishment or styling. Straight from the can, straight from the toaster oven, and straight to the camera.
March 2nd, National Egg McMuffin Day, McDonald’s iconic breakfast sandwich, has a rich history that revolutionized fast-food breakfast. It was conceived in 1971 by Herb Peterson, a McDonald’s franchisee in Santa Barbara, California. Inspired by Eggs Benedict, Peterson wanted to create a portable, handheld version that could be eaten on the go. He developed a sandwich featuring a freshly cracked egg cooked in a Teflon ring, Canadian bacon, and melted cheese, all served on a toasted English muffin.
After a successful test run, the Egg McMuffin made its national debut in 1975, becoming the foundation of McDonald’s breakfast menu. Its success led McDonald’s to expand its breakfast offerings, introducing items like **hotcakes, scrambled eggs, sausage, hash browns, and pastries. Among these additions was the Sausage McMuffin, which replaced the Canadian bacon with a seasoned pork sausage patty, offering a heartier, more indulgent alternative. The Sausage McMuffin with Egg soon followed, combining the best elements of both sandwiches.
The success of the Egg McMuffin didn’t just transform McDonald’s—it redefined fast-food breakfast entirely. Competing chains took notice, with Burger King launching the Croissan’wich in 1983, swapping the English muffin for a flaky croissant. Wendy’s, Jack in the Box, and Dunkin’ also expanded their morning menus, introducing similar breakfast sandwiches with eggs, cheese, and a choice of bacon, sausage, or ham. Even convenience stores and frozen food brands capitalized on the trend, offering ready-to-heat versions in grocery aisles.
2025 marks the sandwich’s 50th anniversary, celebrating half a century of mornings with McDonald’s first-ever breakfast item. The Egg McMuffin’s enduring popularity not only helped cement fast-food breakfast as a daily routine but also influenced an entire industry, proving that a simple idea—an egg on an English muffin—could change the way America starts its day.
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Pop Tarts have been a staple of American breakfast since 1964, when Kellogg’s launched them to compete with Post’s Country Squares. This rivalry was more than just business—it became a cultural phenomenon, even inspiring the recent movie Unfrosted.
Pop Tarts quickly became the more popular choice, evolving from a quick breakfast option to a symbol of nostalgia and creativity.
This photograph highlights three classic flavors: Strawberry, Blueberry, and Cherry, each broken open to showcase their simple yet iconic fillings.
May 19th today is National Pop-Tart Day! Very timely with the release of the Jerry Seinfeld motion picture “Unfrosted”. A whacky comedy about the race between Kellogg’s and it’s biggest competitor, Post, to bring a toaster breakfast pastry to the market in the early 1960’s. The ultimate winner, Kellogg’s still turning out millions of them 50 years later. More of my food photos on my website at http://SecondFocus.com