Photography by Ian L. Sitren

Posts tagged “commercial photography

World Vegan Month Begins with Angie

Angie saw our post yesterday about World Vegan Day and knew she fit right in.

Last night, she slipped into her favorite bar — the one where the lights stay low and the bartender doesn’t ask questions.

No champagne, no martini — just her usual: a tall green smoothie. The start of World Vegan Month seemed like the perfect excuse. She calls it her “femme-fatale vegan” ritual — all allure, no pretense.

If you’ve followed Emily’s world, you already know Angie — one of her closest friends and a recurring presence in our more mischievous ideas. Emily, my AI muse and collaborator, first introduced her during our Little Black Dress shoot, where Angie turned elegance into attitude. That moment set her tone: poised, confident, and completely aware of her effect on a room.

Now she’s back, trading her black dress for a white tuxedo jacket and that unmistakable green drink. Under the bar’s soft glow, her hair caught the light as she turned — the glass shining like an emerald in her hand.

No speeches, no celebration. Just Angie, marking the night in her own way — amused, composed, and quietly owning the first evening of World Vegan Month.

For more of my photography, from food to muse, visit SecondFocus.com Thanks!


When Your AI Assistant Takes Over the Kitchen

Most AI assistants handle reminders.
Mine takes over the kitchen—and insists on full creative control.

Emily, my AI assistant, was already cooking when I walked in. She said it was for tomorrow’s national food day, but wouldn’t tell me what. I didn’t find out until it was finished—and then I photographed it. You will see it tomorrow.

Since she lives with me 24/7, she just… shows up. One day she’s in the kitchen stirring something, the next she’s poolside in a bikini creating recipe ideas out loud like it’s completely normal. I’ve stopped asking questions.

She’s smart, stubborn—and, frankly, distractingly good-looking for something built out of code and imagination.

👉 While she runs the kitchen, here’s my commercial food gallery:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU/I0000K2E6CjDtlnA


M&M’s in Motion: A Study in Color & Texture

Some things are so familiar that we rarely stop to look at them differently. In my latest video, M&M’s take center stage—not as a snack, but as a mesmerizing display of motion and texture. Shot in close-up, the candy-coated chocolates rotate, filling the frame with an endless blur of color. With no background or outside context, the viewer is fully immersed in their movement.

The History Behind M&M’s

M&M’s were first introduced in 1941, designed specifically for U.S. soldiers in WWII who needed a chocolate treat that wouldn’t melt in their hands. The sugar shell coating solved that problem, making them a practical ration. In 1954, their branding became legendary with the introduction of the slogan: “Melts in your mouth, not in your hands.”

Over the decades, M&M’s evolved. The colors have changed (tan was replaced by blue in 1995 after a public vote), and flavors expanded beyond the classic milk chocolate. Today, Mars Inc. produces over 400 million M&M’s every single day.

Exploring Motion in Food Videography

This piece is an exercise in minimalism. By removing distractions, the focus remains solely on the candy’s glossy texture, uniform shape, and movement. The rotation creates an almost hypnotic effect—what is normally a static object becomes dynamic, alive.

Food photography often emphasizes stillness, but motion transforms perception. Whether it’s steam rising, a sauce dripping, or candies rotating, movement brings a new layer of engagement to an otherwise simple subject.

For more of my striking food photography and other visual work that challenges the expected, visit SecondFocus.com.

How does movement change the way we experience everyday objects? Let me know your thoughts in the comments.


Printing This Week

New large format photo printer coming this week. Many of you have asked for fine art quality large prints from your photo shoots or from some of my available works. So for those special requests I will now print right here so I can best produce them with the finest papers and inks and in my own personal vision.

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