The Reign of the Chips
Today is the last day of National Chip Week.
An entire week for chips. Tortilla. Corn. Potato. Krinkled, kettle cooked, ridged, thin, salted, seasoned, mass produced.
They hardly need the recognition.
For this final day, I reduced it to one idea.
Chips
Falling
Against black
No bowl.
No picnic table.
No staged gathering.
Just gravity.
There is something amusing about declaring a reign for something that usually lives in a crinkled bag on a grocery shelf. Still, for seven days, the crown belongs to them.
“The Reign of the Chips”
Golden slices suspended for a fraction of a second before they meet the surface below. Salt catching the light. Edges crisp. Texture amplified. Slow motion turns a casual snack into something almost ceremonial.
For one week each year, chips are elevated. Today, they fall.
If your loyalty lies with tortilla, corn, potato, krinkled, kettle, or the classic thin slice, this is simply their moment.
For more photographs from my “Food From Bag To Background” series, commercial food, and much more, visit my website at https://www.secondfocus.com
Ian L. Sitren / SecondFocus
National Nacho Day and the Rise of Fast-Food Nachos
Apparently one tribute wasn’t enough for a dish invented as a last-minute solution in 1943. Nachos are one of the few foods successful enough to earn two holidays—International Nacho Day on October 21 and National Nacho Day today.
Nachos moved into the fast-food world in the 1970s, when chains began looking for inexpensive items that were quick to assemble and visually appealing. The combination of chips, cheese, and a few toppings fit perfectly into the developing drive-thru model. Taco Bell was an early adopter, introducing nachos nationally in 1979 and helping establish them as a standard menu item across the country. From there, nachos spread everywhere—from sporting events to convenience stores—and became one of the most recognizable Tex-Mex foods in American fast food.
For this second celebration, I photographed Del Taco’s Carne Asada Loaded Nachos exactly as they arrived in the black takeout container. Tortilla chips with carne asada steak, queso blanco, shredded cheese, guacamole, sour cream, diced tomatoes, and jalapeños. Fast food presented without adjustments, isolated on a black background as part of my ongoing Food From Bag to Background series.
See more on my website at: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Emily Said I’d Like Sierra — She Was Right
Today is National Guacamole Day and I was thinking my way through what to photograph for it. So I turned to my all-around AI assistant, Emily, for her take. No surprise, she told me she had a beautiful friend named Sierra who knew a little beachfront café with the best guacamole. Emily said I’d really like her — and that she loves being in front of the camera.
So I met Sierra. There she was — margarita in hand, guacamole on the table, and leaning forward like she already knew how the conversation would go.
And the guacamole? Emily wasn’t wrong. It’s not just any dip. It traces back to the Aztecs in the 1500s, when it was called ahuacamolli — “avocado sauce.” A recipe so good it’s lasted half a millennium, only to end up here with Sierra on a sunny boardwalk, looking at me like she’s part of the tradition.
If Emily keeps introducing me to friends like Sierra, National Guacamole Day may need more space on the calendar.
More guacamole and other food to enjoy at the ocean or elsewhere are in my Commercial Food Photography gallery on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
And I have a feeling we’ll be seeing more of Sierra.
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