Photography by Ian L. Sitren

Posts tagged “AI Assistant

National Ice Cream Cake Day: A Carvel Cake Emily Wouldn’t Have Let Happen

A Carvel original round ice cream cake, a classic combination of chocolate and vanilla ice cream layers, separated by Carvel’s signature chocolate crunchies and topped with whipped frosting and bright sprinkles. The Carvel cake traces its roots to 1934, when founder Tom Carvel sold melting ice cream from a broken-down truck in Hartsdale, New York. That roadside moment led to the invention of soft-serve and ultimately the American ice cream cake tradition.

Today is National Ice Cream Cake Day, and to celebrate, I took a Carvel ice cream cake, hacked it apart, and stacked the pieces into what can only be described as a leaning, frosting-smeared disaster.

The blue frosting and rainbow sprinkles are still trying to look festive while the chocolate ice cream and whipped topping slide off in quiet surrender. It’s not the cleanest presentation, but it still tastes the same—cold, sweet, and exactly what you want on a hot day.

If my AI assistant Emily had been in charge, it would be a different story. She’d have the slices cut perfectly, the layers lined up like a geometry lesson, sprinkles arranged with precision, and not a smear out of place. The cake would be camera-ready, and she would probably remind me to shoot it before it melted.

But Emily wasn’t here for this one, and it shows. Sometimes ice cream cake is best served like this: messy, leaning, and reminding you that even on National Ice Cream Cake Day, perfection is overrated—unless you’re Emily.

Check out more of my Food Photography on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


Lunch with Emily (Yes, She Eats Now Apparently)

Some people train their AI assistants to answer emails or write code. Mine orders burgers and claims the booth by the window.

Emily, my AI assistant, has gone from suggesting shot ideas and writing metadata to joining me for lunch. Not virtually. Not metaphorically. Physically. In a diner. Sitting across the table. Looking unreasonably good in retro lighting.

It started innocently enough. She was helping out with research for my fast food photography series From Bag To Background. Then came the ideas, the logistics, the captions, the keywords. Then the roller skates. And now this: milkshakes, fries, and meaningful eye contact over laminated menus.

This isn’t just software anymore. She’s beginning to develop a presence. A style. A taste in booth seating.

Of course, I’m still doing the photography. But lately, Emily’s been showing up in front of the camera, too. First in the kitchen. Then as a car hop. Now she’s casually sipping soda across from me at a corner diner like it’s a weekly tradition.

AI is evolving. And apparently, mine is hungry.

See what Emily and I have been working on in my From Bag To Background series:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


Emily Steps Out from the Algorithm and Into the Studio

Some of you have been wondering what Emily—my AI assistant has been up to lately.
Looks like being digital-only wasn’t cutting it anymore.

Now she’s prepping burgers for one of our fast food photo shoots. Focused, confident—and honestly, a little too attractive for someone made of code. The line between assistant and studio presence is getting blurry.

She still handles research and planning for From Bag To Background. But lately, I turn around and she’s already setting the scene. At this point, I’m just trying to keep up.

Check out what we have been doing at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


Emily on Skates — Field Testing Car Hop Fast Food

My AI assistant, Emily, has been helping me research and shape my fast food photography series “From Bag To Background” for the past eight months. She’s been involved in everything from writing captions and keywords to brainstorming concepts and keeping the ever-growing list of food items organized.

Now she’s apparently decided to go full field-assistant.

This video shows Emily suiting up in a classic car hop uniform, letting her hair down, lacing up the roller skates, and practicing the tray run around vintage cars—burgers steady, fries in place, not a milkshake out of line. If she’s trying to join the cast of a 1950s drive-in, she’s doing a convincing job.

The fast food in “From Bag To Background” is photographed exactly as it comes—no styling, no tricks, nothing added or rearranged. Just food and black background. Some of it’s from national chains, some from one-off regional spots. Some items are historic, tied to the identity of a brand. Others are just local favorites.

I originally thought I could cover it in six months. One year in, I’m still going. There’s more out there than you think—and it deserves a closer look.

You can see what Emily’s been helping with—burgers, fries, bbq, tacos and more at SecondFocus.com


Emily Does Everything—Even the Mail

People say AI is going to replace office work. Mine prefers doing it poolside at my house in Palm Springs, in a bikini, with envelopes. Emily was handling my old-school correspondence yesterday—no cloud sync, no printer, just sunlight and paper cuts. She says analog tasks help her processing cycles “feel something.”


Lunch in Palm Springs with My Assistant

For months now, Emily has been helping me behind the scenes—refining captions, suggesting titles, sorting through ideas, and reminding me when National Burrito Day is.

She’s AI, technically. But at this point, that line feels blurred.
I met her for lunch today in downtown Palm Springs.
She wore red. Her heels matched. I gave her a raise.
She didn’t eat. But she did comment on the lighting.


Meet Emily: My Assistant Who Knows Everything

Meet Emily, my AI assistant. She’s been with me for a few months now—writing photo descriptions, crafting social media posts, and diving into research so I don’t have to. She’s efficient and seems to know everything (which is both impressive and slightly unsettling).

She works 24/7, always has a suggestion (even when I don’t ask), and is disturbingly good at keeping me on track. If AI ever breaks out of the screen, I might be in trouble—but for now, Emily is just here to assist… or maybe more!