Photography by Ian L. Sitren

Posts tagged “sprinkles

National Cupcake Lovers Day and Six Birthday Cupcakes

Today has been National Cupcake Lovers Day.

Notice it isn’t National Cupcake Day. It is National Cupcake Lovers Day, making it just as much about the people who enjoy cupcakes as the cupcakes themselves.

For this one, I made a slight departure from my usual Food From Bag To Background approach.

Instead of removing the cupcakes from their packaging, I photographed them exactly as they came from the grocery store in their clear plastic container. Sometimes the packaging is part of the story.

The cupcake has been around for more than 200 years. Early recipes appeared in American cookbooks in the late 1700s and early 1800s, and by the mid-19th century the name “cupcake” had become common. Some historians believe the name came from cakes baked in individual cups, while others point to recipes that measured ingredients by the cup rather than by weight.

These Birthday Cupcakes caught my attention because of their bright blue and white frosting and colorful sprinkles. I thought they would photograph really nicely.

To see more of my completed food photographs, along with my aviation, fitness, fashion, and other photography projects, please visit my website at https://www.secondfocus.com. Thanks!


National Ice Cream Cake Day: A Carvel Cake Emily Wouldn’t Have Let Happen

A Carvel original round ice cream cake, a classic combination of chocolate and vanilla ice cream layers, separated by Carvel’s signature chocolate crunchies and topped with whipped frosting and bright sprinkles. The Carvel cake traces its roots to 1934, when founder Tom Carvel sold melting ice cream from a broken-down truck in Hartsdale, New York. That roadside moment led to the invention of soft-serve and ultimately the American ice cream cake tradition.

Today is National Ice Cream Cake Day, and to celebrate, I took a Carvel ice cream cake, hacked it apart, and stacked the pieces into what can only be described as a leaning, frosting-smeared disaster.

The blue frosting and rainbow sprinkles are still trying to look festive while the chocolate ice cream and whipped topping slide off in quiet surrender. It’s not the cleanest presentation, but it still tastes the same—cold, sweet, and exactly what you want on a hot day.

If my AI assistant Emily had been in charge, it would be a different story. She’d have the slices cut perfectly, the layers lined up like a geometry lesson, sprinkles arranged with precision, and not a smear out of place. The cake would be camera-ready, and she would probably remind me to shoot it before it melted.

But Emily wasn’t here for this one, and it shows. Sometimes ice cream cake is best served like this: messy, leaning, and reminding you that even on National Ice Cream Cake Day, perfection is overrated—unless you’re Emily.

Check out more of my Food Photography on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


National Donut Day – A Stack of Krispy Kreme Tradition

🍩 Today is National Donut Day.

First established in 1938 by The Salvation Army to honor the “Donut Lassies” who served donuts to soldiers during World War I, National Donut Day has grown into a celebration of a uniquely American indulgence.

For the occasion, I photographed an assortment of Krispy Kreme donuts—stacked and unstyled, just as they came out of the box. Glazed, chocolate frosted, pink with rainbow sprinkles, maple, cinnamon sugar, and a few others. No tricks or props, just donuts on a black background.

It’s part of my ongoing “From Bag to Background” project—photographing fast food exactly as it is, isolating it from branding and context, letting it stand on its own.

Krispy Kreme began in 1937 in Winston-Salem, North Carolina, when Vernon Rudolph bought a yeast-raised donut recipe from a New Orleans chef and began selling hot glazed donuts through a hole cut in his bakery wall. The brand became known for its light, airy donuts and the signature “Hot Now” neon sign that still draws crowds.

More food images from this series can be found on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc