National Roast Beef Day and Arby’s Original Idea
Today has been National Roast Beef Day.
I picked Arby’s for this one because my primary food project has focused on fast food.
Arby’s is somewhat unique in the fast-food world because the chain was built around the roast beef sandwich. While many major fast-food chains became known for hamburgers, fried chicken, tacos, or pizza, Arby’s made thinly sliced roast beef its signature item.
The chain was founded in 1964 by brothers Forrest and Leroy Raffel. At the time, most fast-food restaurants were competing in the hamburger business. The Raffel brothers decided to go in a different direction and built their restaurant around roast beef sandwiches instead.
For this photograph, I used two Arby’s Half Pound Roast Beef sandwiches. The reason there are two is simple. Arby’s was offering a buy one, get one free promotion for National Roast Beef Day.
Working on my fast food project has also made me pay attention to fast-food apps and promotions. Many chains offer discounts tied to food holidays and loyalty programs. If you use them regularly, the savings can be significant.
These two sandwiches were removed from their wrappers and photographed against a black background for my Food From Bag To Background series.
To see more of my completed food photographs along with my other photography projects, please visit my website at https://www.secondfocus.com. Thanks!
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