My photograph of Eggo waffles, arranged in a casual stack and drizzled with maple syrup. The waffles are straight from the freezer, oven toasted, and set against a black background—no styling, no props, just the familiar grid pattern and glossy syrup doing what they do.
Waffles date back to medieval Europe, but Eggo brought them to American freezers in 1953. Invented by Frank Dorsa in San Jose, California, they were originally called “Froffles.” When people started asking for “those egg waffles,” the name changed to Eggo. Dorsa also built a machine to mass-produce them—an early example of kitchen innovation meeting industrial design. By the 1970s, “L’eggo my Eggo” had taken hold.
More in my “From Bag to Background” gallery at http://SecondFocus.com Thanks!
See more of my food photography at 
SecondFocus Blog 
Something On A Stick!
Today is National Something on a Stick Day, and nothing fits the description better than the corn dog. First patented in 1927 and made popular at state fairs in the 1940s, it remains one of the most recognizable American foods on a stick.
This is my latest photo—Foster Farms Honey Crunchy Corn Dogs, shown sliced and stacked against black. It’s part of my ongoing series examining fast food as cultural artifact.
View more from the series here at SecondFocus.com Thanks!
Posted by Ian L. Sitren | March 28, 2025 | Categories: Uncategorized | Tags: American food culture, black background photography, commercial food aesthetics, Contemporary Photography, corn dogs, fast food art, food on a stick, Food Photography, Foster Farms, from bag to background, National Something on a Stick Day, photo essay, photographic series, processed food, visual commentary | Leave a comment